Swoon: ABC’s ‘Bachelor’ hits season high
Long-running reality show jumps 11 percent
February 19, 2013
“The Bachelor” is making women fall in love all over again.
The long-running ABC reality show, whose popularity seems to go in cycles depending on the likeability of the bachelor, is in an up cycle right now, hitting a season high for the second straight week.
“Bachelor” averaged a 3.0 in adults 18-49 from 8 to 10 p.m., according to Nielsen, up 11 percent from last week.
It marked the highest-rated non-finale episode of “Bachelor” since March 7, 2011. And helped lift lead-out “Castle” to a season-high 2.2 at 10 p.m., where it won its timeslot.
Of course, that high may also have been because of a mini “Firefly” reunion on the ABC drama last night between star Nathan Fillion and guest star Gina Torres, who both appeared on the late Fox Western.
With “Bachelor” and “Castle” surging, ABC jumped into a tie with CBS for first place for the night.
CBS had the evening’s two highest-rated shows, the 9 p.m. comedy “2 Broke Girls” and 8 p.m. comedy “How I Met Your Mother,” which each drew a 3.4. “Mother” grew 6 percent from the previous week while “Girls” was off 6 percent.
Fox’s “The Following” saw a big jump in its fifth week, rising 17 percent over last week’s rating to a 2.8.
And NBC’s “The Biggest Loser” was up 5 percent week to week to a 2.1 from 8 to 10 p.m.
ABC and CBS tied for first for the night among 18-49s, each with a 2.8 average overnight rating and 7 share. Fox was third at 2.5/6, NBC fourth at 1.8/5, Univision fifth at 1.6/4, Telemundo sixth at 0.5/1 and CW seventh at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
CBS started the night in the lead with a 3.1 at 8 p.m. for “Mother” (3.4) and “Rules of Engagement” (2.8), followed by ABC with a 2.8 for “Bachelor.” Fox was third with a 2.1 for “Bones,” NBC fourth with a 2.0 for “Loser,” Univision fifth with a 1.7 for “Por Ella Soy Eva,” Telemundo sixth with a 0.5 for “Pasion Prohibida” and CW seventh with a 0.4 for “The Carrie Diaries.”
At 9 p.m. CBS led again with a 3.3 for “Girls” (3.4) and “Mike & Molly” (3.1), while ABC was a close second with a 3.2 for more “Bachelor.” Fox was third with a 2.8 for “Following,” NBC fourth with a 2.1 for more “Loser,” Univision fifth with a 1.8 for “Amores Verdaderos,” Telemundo sixth with a 0.7 for “La Patrona” and CW seventh with a 0.2 for “90210.”
ABC took the lead at 10 p.m. with a 2.2 for “Castle,” while CBS slipped to second with a 2.0 for “Hawaii Five-0.” Univision was third with a 1.4 for “Amor Bravio,” NBC fourth with a 1.2 for “Deception” and Telemundo sixth with a 0.4 for “El Rostro de la Venganza.”
Among households, ABC was first for the night with a 6.0 average overnight rating and a 9 share. CBS was second at 5.8/9, Fox third at 5.0/7, NBC fourth at 3.1/5, Univision fifth at 2.0/3, Telemundo sixth at 0.7/1 and CW seventh at 0.6/1.
Judge: Clippers sale will go through after all
Stephen A. Smith apologizes for comments
Fox Sports and Sporting News teaming up
Study: TV stations hire more minorities
Cable overnights: ‘Manhattan’ bows to 900,000
After slow start, ‘Extant’ gets a new slot
What clients need to know about out of home
‘Big Brother’ paces CBS to another Sunday win
This week’s top movies, songs and books
Readers: Rupert Murdoch’s still got it
NBC’s ‘Mysteries of Laura’: Iffy outlook
Buzzfeed dumps writer in plagiarism dustup
Self magazine slashes eight employees
- Tom Buontempo becomes president at Attention
- Fareed Zakaria becomes a contributing editor at The Atlantic
- Jason Chupick becomes PR director at Hearst Magazines Digital
- Terry Duffy rises to group publisher at Palm Beach Media Group
- Lars Anderson becomes special contributor at Alabama Media Group
- Anne Kensington-Lott becomes VP of Hispanic at McGavren Guild Media
- Mark Gall becomes CRO at DEFY Media
- Stephanie Mitchko-Beale becomes CTO at Cross MediaWorks
- Barry McMullin becomes SVP of sales at WWE
- Mary Louise Parker joins NBC's 'The Blacklist'
This week’s top movies, songs and books
This week’s daypart ratings
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s younger viewer ratings
Mobile media planner opening in San Francisco
Senior media planner/buyer wanted in Cleveland
Digital media planner position in Austin
Media planning supervisor job in New York
Digital media planner opening in Chicago