Swoon: ABC’s ‘Bachelor’ hits season high
Long-running reality show jumps 11 percent
February 19, 2013
“The Bachelor” is making women fall in love all over again.
The long-running ABC reality show, whose popularity seems to go in cycles depending on the likeability of the bachelor, is in an up cycle right now, hitting a season high for the second straight week.
“Bachelor” averaged a 3.0 in adults 18-49 from 8 to 10 p.m., according to Nielsen, up 11 percent from last week.
It marked the highest-rated non-finale episode of “Bachelor” since March 7, 2011. And helped lift lead-out “Castle” to a season-high 2.2 at 10 p.m., where it won its timeslot.
Of course, that high may also have been because of a mini “Firefly” reunion on the ABC drama last night between star Nathan Fillion and guest star Gina Torres, who both appeared on the late Fox Western.
With “Bachelor” and “Castle” surging, ABC jumped into a tie with CBS for first place for the night.
CBS had the evening’s two highest-rated shows, the 9 p.m. comedy “2 Broke Girls” and 8 p.m. comedy “How I Met Your Mother,” which each drew a 3.4. “Mother” grew 6 percent from the previous week while “Girls” was off 6 percent.
Fox’s “The Following” saw a big jump in its fifth week, rising 17 percent over last week’s rating to a 2.8.
And NBC’s “The Biggest Loser” was up 5 percent week to week to a 2.1 from 8 to 10 p.m.
ABC and CBS tied for first for the night among 18-49s, each with a 2.8 average overnight rating and 7 share. Fox was third at 2.5/6, NBC fourth at 1.8/5, Univision fifth at 1.6/4, Telemundo sixth at 0.5/1 and CW seventh at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
CBS started the night in the lead with a 3.1 at 8 p.m. for “Mother” (3.4) and “Rules of Engagement” (2.8), followed by ABC with a 2.8 for “Bachelor.” Fox was third with a 2.1 for “Bones,” NBC fourth with a 2.0 for “Loser,” Univision fifth with a 1.7 for “Por Ella Soy Eva,” Telemundo sixth with a 0.5 for “Pasion Prohibida” and CW seventh with a 0.4 for “The Carrie Diaries.”
At 9 p.m. CBS led again with a 3.3 for “Girls” (3.4) and “Mike & Molly” (3.1), while ABC was a close second with a 3.2 for more “Bachelor.” Fox was third with a 2.8 for “Following,” NBC fourth with a 2.1 for more “Loser,” Univision fifth with a 1.8 for “Amores Verdaderos,” Telemundo sixth with a 0.7 for “La Patrona” and CW seventh with a 0.2 for “90210.”
ABC took the lead at 10 p.m. with a 2.2 for “Castle,” while CBS slipped to second with a 2.0 for “Hawaii Five-0.” Univision was third with a 1.4 for “Amor Bravio,” NBC fourth with a 1.2 for “Deception” and Telemundo sixth with a 0.4 for “El Rostro de la Venganza.”
Among households, ABC was first for the night with a 6.0 average overnight rating and a 9 share. CBS was second at 5.8/9, Fox third at 5.0/7, NBC fourth at 3.1/5, Univision fifth at 2.0/3, Telemundo sixth at 0.7/1 and CW seventh at 0.6/1.
Tags: abc, Broke Girls, castle, cbs, cw, dvr, fox, Fox Western, monday overnights, nbc, overnight ratings, overnights, season high, the bachelor, the following, univision
Related News
Readers: CBS is the network to beat
Daytime Emmys, down but not out
‘The Voice’ bumps up in penultimate episode
This won’t be a great year for broadcast
This week’s cable ratings
This week’s broadcast ratings
‘True Blood’ draws fewer viewers
For Netflix, a ‘dream’ animation deal
Readers: A sunnier season for ABC
Red hot right now: Sports. All of ‘em.
New publisher to primp Glamour
CBS slates fall premiere dates
‘Lines’ makes case for song of the summer
People
- Amy Elkins becomes digital managing director at Mindshare
- Rick Feldman becomes VP of marketing at InterMedia Group
- Quinn Taylor becomes EVP of movies and miniseries at NBC
- Anthony Sarcone becomes SVP of marketing initiatives at MPA
- Ignacio Meyer rises to SVP of enterprise development at Univision
- Larry Sands becomes regional VP at Univision
- Michael Eisenbaum and Jamie Dugger rise at Animal Planet
- Bob Wheelock becomes senior executive producer at Al Jazeera America
- Ronald Furman becomes CRO at Dial Global
- Stephanie Gaskell becomes associate editor at Defense One
- Reggie Watts, Miles Fisher and Mike Castle joins Comedy Central pilot
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital media director in San Diego
Broadcast investment supervisor in Toronto
Freelance broadcast buyer available
Associate media director in San Francisco
Digital media buyer/planner in Los Angeles