Sweeps preview: It’s all about NBC
Fall's surprise No. 1 network should keep up its momentum
October 26, 2012
It’s been years since NBC was a contender in the November sweeps, which starts today and wraps up on Nov. 21.
But the network, which has won seven straight weeks among adults 18-49 and ranks No. 1 this season, is the favorite to win its first November sweeps since 2003, a statement that would have seemed absurd before the season started.
Though the networks have their usual batch of stunts on tap, including big-name guest stars, new show debuts and specials, the strength of “Sunday Night Football,” “The Voice” and NBC News should ensure the network keeps up its win streak.
“SNF” is by far the season’s No. 1 show among 18-49s, according to Nielsen, regularly outrating the week’s No. 2 show by 50 percent or more.
“Voice” has also made a huge impact on the network’s schedule in its first season airing during the fall.
The show has boosted NBC’s average on Monday nights by 172 percent over last fall, to a 4.9, and by 42 percent on Tuesdays, to a 3.4.
The “Voice” lead-in has also helped NBC secure the season’s No. 1 new drama (“Revolution,” which airs after “Voice” on Monday) and No. 1 new comedy (“Go On,” which airs after “Voice” on Tuesday).
NBC will also likely fare the best out of the Big Three networks on election night. It’s led the Big Three in debate coverage and it has the No. 1 nightly newscast.
NBC has several other special events slated for sweeps, including three live episodes of “The Voice” the week of Nov. 5 and the season premiere of “Whitney” on Nov. 14, knocking the canceled “Animal Practice” from the schedule.
Barring big ratings from the World Series on Fox, which is off to a slow start, CBS should finish second during sweeps with stunts include the 100th episode of “The Mentalist,” guest star Buzz Aldrin on “The Big Bang Theory,” and a concert tribute to Whitney Houston on Nov. 16.
Fox, currently tied with ABC for third this season, will likely be third in sweeps as well, with stunts including live episodes of “The X Factor” and the 200th episode of “Family Guy.”
And ABC will likely chug along in fourth barring a disastrous performance by the World Series. Its special events include the “CMA Awards” and “American Music Awards,” the season finale of “Dancing with the Stars” and the premieres of “Last Man Standing” and “Malibu Country.”
Order up: One freshly made billboard
NBC wins penultimate night of sweeps
Final tally: 43 shows get the axe
NBC gallops to Preakness ratings gains
Obie Awards: 42 winners, including 11 golds
ESPN laying off 6 percent of workforce
Bounce upfront: Five new series
Top comedies lead in DVR growth
For ABC, a season-ending surge
Cable’s 10 must-see summer shows
‘Family S.O.S.,’ largely ‘asseptable’
‘Modern Family,’ going out on top
So, how will the upfront shake out?
- Marianne Gambelli becomes chief investment officer at Horizon Media
- Andy Grant becomes associate creative director at CP + B
- Shashi Seth becomes president at Tribune Digital Ventures
- Julie Piepenkotter rises to EVP of research at FX
- Cherie Cohen becomes SVP of cable ad sales at NBCUniversal
- Andrew Leisner rises to motorcycle group publisher at Bonnier
- Dominic Laval becomes director of business development at Capablue
- Paul Barford becomes chief scientist at Broadcast Interactive Media
- Mia Maestro joins FX drama pilot 'The Strain'
- Giuliana Rancic and Nick Jonas hosting NBC's 'Miss USA'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media planner opening in San Francisco
Media buyer/search specialist in Los Angeles
Media supervisor position in Kohler, WI
Associate media director in New York
Digital media planner opening in Boston