Survey: Most print pubs have mobile apps
December 18, 2012
Within the next year virtually all magazine and newspaper publishers will be available on the go.
Ninety percent of media companies are now distributing content via mobile devices, according to a survey from the Alliance for Audited Media (formerly the Audit Bureau of Circulations), up from 51 percent just three years ago.
And within the next year, the remaining 10 percent expect to develop mobile-optimized content.
Apps for Apple products are currently the most popular among publishers. Eighty-five percent report having iPhone apps and 87 percent have iPad apps, compared to the 67 percent who have Kindle apps and 57 percent that have Nook apps.
Seventy-five percent of publishers have apps for Android devices.
In terms of how to monetize their mobile offerings, 75 percent of those surveyed said mobile revenues must come from both advertising and circulation, compared to 52 percent who said the same back in 2009.
Fifty-four percent said mobile already represents up to 9 percent of ad dollars, and 56 percent said mobile accounts for up to 9 percent of circulation revenue.
For many more findings from the AAM survey click here.
A good beginning for ‘The Mysteries of Laura’
For Fox, some rougher times ahead
Jon Swallen on changes in the media economy
Welcome to Central Perk, 20 years later
‘Tim & Eric’s Bedtime Stories,’ sip a few
Tell us, which new fall TV shows will survive?
For buff dating, some boffo ratings
Cable overnights: ‘Sons of Anarchy’ stays No. 1
Study: TV still dominates video time
There she is (on Twitter), Miss America
Networks to media: DVRs are really, really important
Big jump for penultimate ‘America’s Got Talent’
A bit of advertiser backlash for the NFL
- Guy Vidra becomes CEO at The New Republic
- Tim O’Connor becomes corporate sales managing director at Meredith
- Molly Battles becomes men's group PR manager at Bonnier
- Caleb Weinstein becomes EVP of affiliate distribution at Fox International
- Donny Hudson becomes EVP of sales at America CV
- Jodi Lipe becomes SVP of marketing at Ovation
- Ari Osur becomes VP of product marketing at Simulmedia
- Patrick Jager becomes EVP and CEO at Everwise/Banner Media
- Bill Hader hosting NBC's 'Saturday Night Live'
- Mark Feuerstein joins Showtime's 'Nurse Jackie'
- Gloria Steinem guesting on CBS's 'The Good Wife'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Needed ASAP: Media buyer in Fort Worth
Job for media buyer/planner with DC PR agency
Programmatic media buyer job in York, Pennsylvania
Media buyer opening in Las Vegas
Immediate opening for a media buyer/planner