Survey: Most print pubs have mobile apps
December 18, 2012
Within the next year virtually all magazine and newspaper publishers will be available on the go.
Ninety percent of media companies are now distributing content via mobile devices, according to a survey from the Alliance for Audited Media (formerly the Audit Bureau of Circulations), up from 51 percent just three years ago.
And within the next year, the remaining 10 percent expect to develop mobile-optimized content.
Apps for Apple products are currently the most popular among publishers. Eighty-five percent report having iPhone apps and 87 percent have iPad apps, compared to the 67 percent who have Kindle apps and 57 percent that have Nook apps.
Seventy-five percent of publishers have apps for Android devices.
In terms of how to monetize their mobile offerings, 75 percent of those surveyed said mobile revenues must come from both advertising and circulation, compared to 52 percent who said the same back in 2009.
Fifty-four percent said mobile already represents up to 9 percent of ad dollars, and 56 percent said mobile accounts for up to 9 percent of circulation revenue.
For many more findings from the AAM survey click here.
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