Survey: Most print pubs have mobile apps
December 18, 2012
Within the next year virtually all magazine and newspaper publishers will be available on the go.
Ninety percent of media companies are now distributing content via mobile devices, according to a survey from the Alliance for Audited Media (formerly the Audit Bureau of Circulations), up from 51 percent just three years ago.
And within the next year, the remaining 10 percent expect to develop mobile-optimized content.
Apps for Apple products are currently the most popular among publishers. Eighty-five percent report having iPhone apps and 87 percent have iPad apps, compared to the 67 percent who have Kindle apps and 57 percent that have Nook apps.
Seventy-five percent of publishers have apps for Android devices.
In terms of how to monetize their mobile offerings, 75 percent of those surveyed said mobile revenues must come from both advertising and circulation, compared to 52 percent who said the same back in 2009.
Fifty-four percent said mobile already represents up to 9 percent of ad dollars, and 56 percent said mobile accounts for up to 9 percent of circulation revenue.
For many more findings from the AAM survey click here.
NBC’s ‘Nightly News’ tops the competition
ABC wins the first Friday of February sweeps
A strong sendoff for NBC’s ‘Parenthood’
Readers: It will be a record Super Bowl
The rest of the best of the Super Bowl
‘Kids Baking Championship,’ what fun
Rachel, the stress from work is too much
Tell us your thoughts on Hispanic media
Best tube bets this weekend
Cable overnights: ‘Americans’ dips slightly
New from Snapchat, meet Discover
Survey: Native advertising will soar this year
Coming soon: Nick without the cable bill
- Jeremy Gibney and Rob Esmundo join San Francisco agency Eleven
- Paul Pastor becomes EVP of network strategy at Discovery Channel
- Amy Hyland and Justin Nesci rise at Nickelodeon
- Pete Rumpel becomes chief sales officer at ABI Research
- Lincoln Lopez becomes VP and GM of social media at Univision
- Jim Lawson becomes regional manager at iHeartMedia
- John Reiss rises to executive producer at NBC's 'Meet the Press'
- Roberto Ruiz becomes news anchor at Azteca America
- Tyler James Williams joins CBS's 'Criminal Minds' spinoff
This week’s cable ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Looking to fill a media planner job in Chicago
Senior media connections planner/buyer in Columbus
Assistant media buyer opening in San Francisco
Digital media buyer job in Minneapolis
Programmatic media planner wanted in New York