‘Super Fun Night,’ can it evolve?
Rebel Wilson is a hoot in ABC's new show
July 9, 2013
One in a series of Media Life previews of the new shows debuting this fall.
ABC’s “Super Fun Night”
Wednesdays at 9:30 p.m.
After Kimmie (“Pitch Perfect’s” Rebel Wilson) gets a promotion, she is invited to go to a fun club for a night out with a fellow attorney, a man she is attracted to, and another attorney she really looks up to. The problem is she and her two best friends have a standing date that night, which they call Friday Night Fun Night.
There’s only one rule for their fun night, and that is they always stay indoors, never venturing out into the real world.
Kimmie must convince her pals (played by Liza Lapira and Lauren Ash) to accompany her on her night out so that she can network with her idol and spend time with the guy she likes.
But once they hit the street, chaos ensues.
Yes, that plotline is extremely thin. And many media people are wondering how “Super” can maintain the story for a full season, let alone beyond that.
But the show has one major thing in its favor, and that’s Wilson, who had scene-stealing roles in “Perfect” and “Bridesmaids” and is considered one of the funniest young comedians in Hollywood.
ABC was eager to work with her. It’s playing up her film roles in trailers for the new show and even gave “Super” the plum post-“Modern Family” timeslot.
Still, that slot is not a sure thing. No show that has launched there over the past four years is still airing on ABC. The network is eager to find the right fit, and when it does that sitcom may have a place on the schedule for many years.
But is it “Super?”
The pilot is funny, but the premise could wear out after just a few episodes if it doesn’t gain more dimension.
That was the same problem facing “Cougar Town” when it launched five seasons ago. It thrived creatively after ditching its original one-note premise about an older woman dating younger men and becoming a show about relationships. TBS even picked up the show after ABC canceled it last year.
If “Super” can similarly find a way to evolve, it could become a hit for ABC, or at the very least solve the network’s post-“Family” problems.
What media people are saying
Buyers like the pilot and think Wilson is a real talent. They say the program is funnier than “The Neighbors,” the show ABC added to its Wednesday comedy lineup last fall, and has a better chance of succeeding creatively.
They also like that it skews female, as does ABC’s audience.
But they caution that airing after “Family” doesn’t guarantee success and that the show may not appeal to everyone.
“I thought the pilot was better than last year’s ‘The Neighbors,’” says Brad Adgate, senior vice president and research director at Horizon Media.
“Although ABC has a strong female audience profile, I’m not sure if all the women will find the show that appealing since the three girls are depicted as kind of ‘losers,’ and how much males can identify with the lead characters is another question.”
Our readers’ take
In a survey, Media Life readers voted “Super” the third-most-promising new show on ABC this fall, behind “Marvel’s Agents of S.H.I.E.L.D.” and “The Goldbergs.”
Fox’s ‘So You Think You Can Dance’ rebounds
Suddenly scripted series are the rage
Why TV is relying less on advertising
‘Houdini,’ here’s something to get out of
Tell us, what’s your take on automated buying?
Best tube bets this weekend
Little League World Series hits a home run
OOH spending grows, but more slowly
Cable overnights: ‘Chelsea’ goes out with a bang
NBC News president ruffles employees’ feathers
NBC wins Tuesday with growing reality shows
Fox head of sales Jean Rossi is leaving
Forecast: A good but not great 2014
- Colin Barlow rises to COO at GroupM Global
- Three rise in production and development at TLC
- Jonathan Stern becomes head of business development at Fusion
- Hunter Lewis becomes editor at Cooking Light
- Christian Baesler becomes president at Bauer Xcel Media
- Kent Ebersole becomes VP and GM at Active Interest Media
- Terry Duffy rises to group publisher at Palm Beach Media Group
- Chris Lencheski becomes head of sales at Back9Network
- Kei Huang becomes director of analytics at Keek
- Sen. Elizabeth Warren guesting on CBS's 'The Late Show'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Junior media planner job in the Washington area
Senior media buyer/planner job in Rochester
Needed: Receptionist for a media agency
Media buyer position in Greenville, SC
Digital media analyst job in Greenville, SC