Super Bowl wallops the competition
Fox musters best rating opposite CBS's behemoth
February 4, 2013
Against record ratings for last night’s Super Bowl, the competing broadcast networks were unable to muster many viewers. Not that it’s any surprise.
Fox had the night’s best non-sports rating among adults 18-49, but with every Big Four network besides Super Bowl carrier CBS in repeats, there wasn’t much else to note.
Fox’s rerun of “Family Guy” was broadcast’s top non-sports show of the night, averaging a 0.9 rating in 18-49s, according to Nielsen overnights.
By comparison, Super Bowl XLVII scored a 39.4 at its peak at 7:30 p.m. (Note that these fast national ratings measure only timeslot data and do not account for time zone differences; more accurate numbers will be out later today.)
Two other shows, Fox’s repeats of “The Simpsons” and “American Dad,” drew ratings of 0.8.
Otherwise the competition did no better than a 0.7, which again is not surprising. The Super Bowl always demolishes the competition.
CBS led the night with a 35.3 average overnight rating and a 69 share. Fox was second at 0.6/1. ABC, Univision and Telemundo tied for third at 0.5/1, and NBC was sixth at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 7 p.m. CBS was first with a 39.0 for the Super Bowl, with Univision and Telemundo tied for second at 0.5, Univision for “Aqui y Ahora” and Telemundo for the movie “El Embustero.” ABC was fourth with a 0.4 for a repeat of “America’s Funniest Home Videos” and NBC and Fox tied for fifth at 0.3, NBC for reruns of “Betty White’s Off Their Rockers” and Fox for repeats of “Bob’s Burgers” and “The Cleveland Show.”
CBS was first at 8 p.m. with a 35.5 for football, followed by Fox with a 0.7 for repeats of “The Simpsons” and “Bob’s Burgers.” ABC was third with a 0.6 for another “Home Videos” rerun and NBC, Univision and Telemundo all tied for fourth at 0.5, NBC for more “Rockers,” Univision for “Lo Que Mas Quieres” and Telemundo for its movie.
At 9 p.m. CBS led with a 34.9 for the Super Bowl, while Fox remained second with a 0.8 for “Family Guy” and “American Dad” repeats. ABC and Univision tied for third at 0.6, ABC for a repeat of “Shark Tank” and Univision for more “Lo Que Mas Quieres,” and NBC and Telemundo tied for fifth at 0.5, NBC for a “Saturday Night Live” special and Telemundo for the movie “El Tahur.”
CBS came in first again at 10 p.m. with a 31.9 for football, followed by Univision with a 0.6 for “Sal y Pimienta.” ABC, NBC and Telemundo all tied for third at 0.5, ABC for reruns of “Modern Family,” NBC for its “SNL” special and Telemundo for its movie.
Among households, CBS was first for the night with a 41.7 average overnight rating and a 62 share. ABC was second at 1.3/2, NBC third at 1.2/2, Univision fourth at 1.0/1, Fox fifth at 0.8/1 and Telemundo sixth at 0.6/1.
Drama lineup leads ABC to first on Thursday
Media buyers’ picks: What’s hot (and not) in digital radio
Best of the week: Trump Trump Trump Trump
After months, that Vermont paper finds its owner
Rachel, I love my new boss but he sure tells whoppers
The coming breakup of Clear Channel Outdoor
Weekend TV: CBS previews ‘The Good Fight’
Fox: Sorry about that fake news promoting our movie
New FCC chair: Let’s get those FM chips activated
Study: Millennials the worst-behaved drivers
Kids in Australia use more internet than TV
‘Doubt’ lags behind in Wednesday night debut
Yet more signs that ad blocking may be easing
- Mark Hunter becomes ECD at the community
- Phil Rehkemper becomes CFO at Freeman
- Ryan Alford becomes director of business development at DOM360
- Alex Aufmann becomes marketing director at AIM
- Paul Cox becomes legal editor at Bloomberg
- Ylan Q. Mui becomes economic reporter at CNBC
- Michelle Hagen becomes SVP of retail and NBCU Brand Development
- Larry Jones becomes CEO at Blackthorn Media
- Aarón Sánchez joins Fox's 'MasterChef'
- Mark Jones signs new multiyear deal at ESPN
- Genevieve Angelson joins NBC pilot 'Happy Peppers'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York