Super Bowl wallops the competition
Fox musters best rating opposite CBS's behemoth
February 4, 2013
Against record ratings for last night’s Super Bowl, the competing broadcast networks were unable to muster many viewers. Not that it’s any surprise.
Fox had the night’s best non-sports rating among adults 18-49, but with every Big Four network besides Super Bowl carrier CBS in repeats, there wasn’t much else to note.
Fox’s rerun of “Family Guy” was broadcast’s top non-sports show of the night, averaging a 0.9 rating in 18-49s, according to Nielsen overnights.
By comparison, Super Bowl XLVII scored a 39.4 at its peak at 7:30 p.m. (Note that these fast national ratings measure only timeslot data and do not account for time zone differences; more accurate numbers will be out later today.)
Two other shows, Fox’s repeats of “The Simpsons” and “American Dad,” drew ratings of 0.8.
Otherwise the competition did no better than a 0.7, which again is not surprising. The Super Bowl always demolishes the competition.
CBS led the night with a 35.3 average overnight rating and a 69 share. Fox was second at 0.6/1. ABC, Univision and Telemundo tied for third at 0.5/1, and NBC was sixth at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 7 p.m. CBS was first with a 39.0 for the Super Bowl, with Univision and Telemundo tied for second at 0.5, Univision for “Aqui y Ahora” and Telemundo for the movie “El Embustero.” ABC was fourth with a 0.4 for a repeat of “America’s Funniest Home Videos” and NBC and Fox tied for fifth at 0.3, NBC for reruns of “Betty White’s Off Their Rockers” and Fox for repeats of “Bob’s Burgers” and “The Cleveland Show.”
CBS was first at 8 p.m. with a 35.5 for football, followed by Fox with a 0.7 for repeats of “The Simpsons” and “Bob’s Burgers.” ABC was third with a 0.6 for another “Home Videos” rerun and NBC, Univision and Telemundo all tied for fourth at 0.5, NBC for more “Rockers,” Univision for “Lo Que Mas Quieres” and Telemundo for its movie.
At 9 p.m. CBS led with a 34.9 for the Super Bowl, while Fox remained second with a 0.8 for “Family Guy” and “American Dad” repeats. ABC and Univision tied for third at 0.6, ABC for a repeat of “Shark Tank” and Univision for more “Lo Que Mas Quieres,” and NBC and Telemundo tied for fifth at 0.5, NBC for a “Saturday Night Live” special and Telemundo for the movie “El Tahur.”
CBS came in first again at 10 p.m. with a 31.9 for football, followed by Univision with a 0.6 for “Sal y Pimienta.” ABC, NBC and Telemundo all tied for third at 0.5, ABC for reruns of “Modern Family,” NBC for its “SNL” special and Telemundo for its movie.
Among households, CBS was first for the night with a 41.7 average overnight rating and a 62 share. ABC was second at 1.3/2, NBC third at 1.2/2, Univision fourth at 1.0/1, Fox fifth at 0.8/1 and Telemundo sixth at 0.6/1.
Fox just edges rising ABC on Monday
‘X-Files’ premiere soars among DVR viewers
Republican debate tops Democrats on Twitter
Programming blog: What’s canceled and renewed
Smaller crowd for this year’s Super Bowl
Readers: Super Bowl ads were pretty ho-hum
Big Super Bowl ad trend: Humor, again
Rising stink over Peyton Manning’s beer quips
Catch the next big wave: Hispanic media
Big question: Can ‘The Muppets’ be saved?
Don’t miss this: The new face of radio
Super Bowl commercials get a big lift online
Fewer ads go viral this Super Bowl
- Scripps Networks Interactive CFO Joseph NeCastro retiring
- Alvaro Palacios becomes COO at IBT Media
- Kevin Koenig becomes executive editor at Yachting
- Darren Murph becomes global editor in chief at TechRadar.com
- Ian Puente becomes SVP of business affairs at Epix
- Roy Meyeringh rises to VP of business development at beIN SPORTS
- Joe Earley becomes president at The Jackal Group
- Annabeth Gish joins the cast of ABC's 'Scandal'
- Andy Richter hosting ABC game show 'Big Fan'
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital content manager opening in Atlanta
Senior media planner wanted in Des Moines
Media planner/buyer position in Cincinnati
Looking for a media strategist in Cincinnati
Opening for a marketing communications manager