Super Bowl wallops the competition
Fox musters best rating opposite CBS's behemoth
February 4, 2013
Against record ratings for last night’s Super Bowl, the competing broadcast networks were unable to muster many viewers. Not that it’s any surprise.
Fox had the night’s best non-sports rating among adults 18-49, but with every Big Four network besides Super Bowl carrier CBS in repeats, there wasn’t much else to note.
Fox’s rerun of “Family Guy” was broadcast’s top non-sports show of the night, averaging a 0.9 rating in 18-49s, according to Nielsen overnights.
By comparison, Super Bowl XLVII scored a 39.4 at its peak at 7:30 p.m. (Note that these fast national ratings measure only timeslot data and do not account for time zone differences; more accurate numbers will be out later today.)
Two other shows, Fox’s repeats of “The Simpsons” and “American Dad,” drew ratings of 0.8.
Otherwise the competition did no better than a 0.7, which again is not surprising. The Super Bowl always demolishes the competition.
CBS led the night with a 35.3 average overnight rating and a 69 share. Fox was second at 0.6/1. ABC, Univision and Telemundo tied for third at 0.5/1, and NBC was sixth at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 7 p.m. CBS was first with a 39.0 for the Super Bowl, with Univision and Telemundo tied for second at 0.5, Univision for “Aqui y Ahora” and Telemundo for the movie “El Embustero.” ABC was fourth with a 0.4 for a repeat of “America’s Funniest Home Videos” and NBC and Fox tied for fifth at 0.3, NBC for reruns of “Betty White’s Off Their Rockers” and Fox for repeats of “Bob’s Burgers” and “The Cleveland Show.”
CBS was first at 8 p.m. with a 35.5 for football, followed by Fox with a 0.7 for repeats of “The Simpsons” and “Bob’s Burgers.” ABC was third with a 0.6 for another “Home Videos” rerun and NBC, Univision and Telemundo all tied for fourth at 0.5, NBC for more “Rockers,” Univision for “Lo Que Mas Quieres” and Telemundo for its movie.
At 9 p.m. CBS led with a 34.9 for the Super Bowl, while Fox remained second with a 0.8 for “Family Guy” and “American Dad” repeats. ABC and Univision tied for third at 0.6, ABC for a repeat of “Shark Tank” and Univision for more “Lo Que Mas Quieres,” and NBC and Telemundo tied for fifth at 0.5, NBC for a “Saturday Night Live” special and Telemundo for the movie “El Tahur.”
CBS came in first again at 10 p.m. with a 31.9 for football, followed by Univision with a 0.6 for “Sal y Pimienta.” ABC, NBC and Telemundo all tied for third at 0.5, ABC for reruns of “Modern Family,” NBC for its “SNL” special and Telemundo for its movie.
Among households, CBS was first for the night with a 41.7 average overnight rating and a 62 share. ABC was second at 1.3/2, NBC third at 1.2/2, Univision fourth at 1.0/1, Fox fifth at 0.8/1 and Telemundo sixth at 0.6/1.
So tell us, who will win Sunday’s Super Bowl?
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