Sunday programs top the week on social media
January 10, 2017
Sunday was a busy day for TV viewing and social media. The three most social TV programs of the week all aired on Sunday, including two NFL games and the Golden Globe Awards.
Fox’s coverage of the Wild Card playoff game between the Green Bay Packers and New York Giants topped the week ended Jan. 8 with 13.82 million social interactions, according to Nielsen. That included 12.68 million interactions on Facebook and 1.14 million Twitter.
Those interactions stemmed from 5.94 million unique users, also tops for the week on all of TV.
Meanwhile, CBS’s telecast of another Wild Card game earlier that day between the Pittsburgh Steelers and Miami Dolphins generated 8.28 million social interactions, second for the week among sporting events and No. 3 overall.
NBC’s Golden Globes lead non-sports shows
Among non-sports series and specials, NBC’s Golden Globes telecast generated 10.10 million social interactions. Of those, 7.18 million came on Facebook, 2.92 million were from Twitter.
The Globes easily led the week among non-sports shows, finishing second overall behind the Giants-Packers game. In fact, it generated more than 10 times as many social interactions as the No. 2 non-sports program.
That distinction went to ABC’s “The Bachelor,” which posted 934,000 interactions across Facebook and Twitter.
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