Sunday programs top the week on social media
January 10, 2017
Sunday was a busy day for TV viewing and social media. The three most social TV programs of the week all aired on Sunday, including two NFL games and the Golden Globe Awards.
Fox’s coverage of the Wild Card playoff game between the Green Bay Packers and New York Giants topped the week ended Jan. 8 with 13.82 million social interactions, according to Nielsen. That included 12.68 million interactions on Facebook and 1.14 million Twitter.
Those interactions stemmed from 5.94 million unique users, also tops for the week on all of TV.
Meanwhile, CBS’s telecast of another Wild Card game earlier that day between the Pittsburgh Steelers and Miami Dolphins generated 8.28 million social interactions, second for the week among sporting events and No. 3 overall.
NBC’s Golden Globes lead non-sports shows
Among non-sports series and specials, NBC’s Golden Globes telecast generated 10.10 million social interactions. Of those, 7.18 million came on Facebook, 2.92 million were from Twitter.
The Globes easily led the week among non-sports shows, finishing second overall behind the Giants-Packers game. In fact, it generated more than 10 times as many social interactions as the No. 2 non-sports program.
That distinction went to ABC’s “The Bachelor,” which posted 934,000 interactions across Facebook and Twitter.
ABC and CBS tie for first on Friday night
Michelle Obama boosts NBC’s ‘Tonight Show’
Richard Beckman hops to a new media venture
Hacker hijinks: Station stuck with anti-Trump song
Trump inauguration draws 30.6 million viewers
CBS takes Thursday night with ‘Big Bang Theory’
Puzzling out Carlos Slim’s bold U.S. ambitions
New York leads the Ellie nominations, once again
CBS’s ‘Hunted’: Little hope of sustaining its big bow
Best of the week: On the origins of fake news
In this digital age, the allure of alternative OOH
Digital radio: A primer for media planners and buyers
Weekend TV: ‘Beaches’ for a new generation
- John Deschner becomes chief innovation officer at TBWA
- Tiffany Egan becomes Australia managing director at DWA
- Robert Langer becomes EVP and CFO at Disney|ABC Television
- Jim Fielding becomes president of consumer products at Fox
- Betty Chen and Tyler Massey join IM Global Television
- Nadine Santos rises to director of programming at Music Choice
- Jane Lynch joins the cast of Discovery Channel's 'Manifesto'
- Kristen Stewart hosting NBC's 'Saturday Night Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
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