‘SNF’ scores another touchdown for NBC
NBC game averages a 14.3 metered-market household rating
September 24, 2012
Airing opposite the Primetime Emmy Awards last night, NBC’s “Sunday Night Football” put up very strong numbers with a rematch of last year’s AFC championship teams.
The Baltimore Ravens’ thrilling 31-30 victory over the New England Patriots averaged a 14.3 household rating from 8:30 p.m. to midnight, according to Nielsen metered-market ratings, up 8 percent over last year’s week-three game between the Pittsburgh Steelers and Indianapolis Colts.
It was easily the night’s No. 1 show and drew “SNF’s” best week-three rating since 2008.
In fact, it was the second-best primetime week-three rating for any game since 1997.
It continues the strong momentum for “SNF,” which aired its most-watched broadcast ever to start the season two weeks ago, when Peyton Manning made his debut with the Denver Broncos.
And it came on a night with strong competition from ABC’s Emmy Awards.
Overnight ratings do not reflect time zone adjustments or actual program data, so ABC has ordered time-adjusted fast nationals from Nielsen for the awards show. Those will be out later today, and Media Life will post them as soon as they’re released.
NBC was first for the night among 18-49s with a 6.4 average overnight rating and a 17 share. CBS was second at 3.0/8, ABC third at 2.9/8, Fox fourth at 1.5/4, Univision fifth at 1.0/3 and Telemundo sixth at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-five percent of Nielsen households have DVRs.
Also, ratings for ABC's Emmys and NBC's NFL coverage are approximate as fast nationals measure timeslot and not actual program data.
At 7 p.m. CBS finished first with a 7.0 for NFL overrun, followed by NBC with a 2.5 for "Football Night in America." ABC was third with a 1.6 for "Emmys Red Carpet Live," Fox fourth with a 1.2 for repeats of "American Dad" and "The Cleveland Show," Univision fifth with a 0.6 for "Aqui y Ahora" and Telemundo sixth with a 0.4 for the end of a Mexican league soccer match.
NBC took the lead at 8 p.m. with a 7.2 for NFL pregame and "Sunday Night Football," while ABC moved to second with a 3.6 for the Emmys. CBS was third with a 7.1 for football and the start of "60 Minutes," Fox fourth with a 1.5 for repeats of "The Simpsons" and "Bob's Burgers," Univision fifth with a 1.2 for "Mira Quien Baila" and Telemundo sixth with a 0.4 for "Yo Me Llamo."
At 9 p.m. NBC led with an 8.4 for football, with ABC second with a 3.7 for the Emmys. Fox was third with a 1.9 for reruns of "Family Guy," Univision fourth with a 1.2 for "Baila," CBS fifth with a 1.0 for the end of"60 Minutes" and the start of "Person of Interest," and Telemundo sixth with a 0.3 for more "Llamo."
NBC was first again at 10 p.m. with a 7.7 for football, followed by ABC with a 2.8 for the Emmys. CBS was third with a 1.0 for the end of "Interest" and start of "The Mentalist," Univision fourth with a 0.9 for "Sal y Pimienta" and Telemundo fifth with a 0.3 for "Operación Repo."
Among households, NBC averaged a 9.7 overnight rating and 15 share for the night, with CBS at 7.3/11, ABC at 6.8/11 and Fox at 2.0/3. Household ratings for the Spanish-language networks weren't immediately available.
Another boffo bow for an NBC sitcom
New Orleans: Looking back at Katrina
Why the ‘Mr. Robot’ finale was yanked
Big stink over NY tabloid covers
The case of the missing Millennials
Down to the wire for ABC and NBC
‘Limitless,’ fast, fun but at risk of fizzling
Tell us your thoughts on Hispanic media
Big Little League rematch: Texas-Cali
Cable overnights: ‘Haves’ grows on OWN
Introducing the McWhopper. (Oh, nevermind.)
Now streaming on Rdio, it’s native advertising
NBC crushes the competition Tuesday
- Kyla Jacobs rises to global business development director at TBWA
- Rob FitzGerald becomes U.S. president at We Are Social
- Mandy Graham joins and Maria Smith rises at M&C Saatchi
- David Duncan becomes chief strategy officer at BBDO Minneapolis
- Zan Goodman becomes design director at Chandelier
- Patty Hirsch becomes digital GM for sports at Time Inc.
- Bob Gold becomes SVP of distribution at Poker Central
- Alison Fitzgerald becomes health policy correspondent at NPR
- Baratunde Thurston becomes supervising producer at 'The Daily Show'
- Jim Belushi joins the cast of Fox's pilot "Urban Cowboy'
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Interactive media buyer job in Cedar Falls, Iowa
Junior media planner wanted in Austin
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois