‘SNF’ scores another touchdown for NBC
NBC game averages a 14.3 metered-market household rating
September 24, 2012
Airing opposite the Primetime Emmy Awards last night, NBC’s “Sunday Night Football” put up very strong numbers with a rematch of last year’s AFC championship teams.
The Baltimore Ravens’ thrilling 31-30 victory over the New England Patriots averaged a 14.3 household rating from 8:30 p.m. to midnight, according to Nielsen metered-market ratings, up 8 percent over last year’s week-three game between the Pittsburgh Steelers and Indianapolis Colts.
It was easily the night’s No. 1 show and drew “SNF’s” best week-three rating since 2008.
In fact, it was the second-best primetime week-three rating for any game since 1997.
It continues the strong momentum for “SNF,” which aired its most-watched broadcast ever to start the season two weeks ago, when Peyton Manning made his debut with the Denver Broncos.
And it came on a night with strong competition from ABC’s Emmy Awards.
Overnight ratings do not reflect time zone adjustments or actual program data, so ABC has ordered time-adjusted fast nationals from Nielsen for the awards show. Those will be out later today, and Media Life will post them as soon as they’re released.
NBC was first for the night among 18-49s with a 6.4 average overnight rating and a 17 share. CBS was second at 3.0/8, ABC third at 2.9/8, Fox fourth at 1.5/4, Univision fifth at 1.0/3 and Telemundo sixth at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-five percent of Nielsen households have DVRs.
Also, ratings for ABC's Emmys and NBC's NFL coverage are approximate as fast nationals measure timeslot and not actual program data.
At 7 p.m. CBS finished first with a 7.0 for NFL overrun, followed by NBC with a 2.5 for "Football Night in America." ABC was third with a 1.6 for "Emmys Red Carpet Live," Fox fourth with a 1.2 for repeats of "American Dad" and "The Cleveland Show," Univision fifth with a 0.6 for "Aqui y Ahora" and Telemundo sixth with a 0.4 for the end of a Mexican league soccer match.
NBC took the lead at 8 p.m. with a 7.2 for NFL pregame and "Sunday Night Football," while ABC moved to second with a 3.6 for the Emmys. CBS was third with a 7.1 for football and the start of "60 Minutes," Fox fourth with a 1.5 for repeats of "The Simpsons" and "Bob's Burgers," Univision fifth with a 1.2 for "Mira Quien Baila" and Telemundo sixth with a 0.4 for "Yo Me Llamo."
At 9 p.m. NBC led with an 8.4 for football, with ABC second with a 3.7 for the Emmys. Fox was third with a 1.9 for reruns of "Family Guy," Univision fourth with a 1.2 for "Baila," CBS fifth with a 1.0 for the end of"60 Minutes" and the start of "Person of Interest," and Telemundo sixth with a 0.3 for more "Llamo."
NBC was first again at 10 p.m. with a 7.7 for football, followed by ABC with a 2.8 for the Emmys. CBS was third with a 1.0 for the end of "Interest" and start of "The Mentalist," Univision fourth with a 0.9 for "Sal y Pimienta" and Telemundo fifth with a 0.3 for "Operación Repo."
Among households, NBC averaged a 9.7 overnight rating and 15 share for the night, with CBS at 7.3/11, ABC at 6.8/11 and Fox at 2.0/3. Household ratings for the Spanish-language networks weren't immediately available.
Readers: No C7 during this upfront
Fact: We now use the web more than TV
May’s five biggest sweeps stunts
So tell us, which network will win May sweeps?
‘Relative Insanity,’ totally inane
For NBC’s Thursday, an early close
Cable overnights: New high for ‘Chrisley’
The word: FCC guts net neutrality rules
USA’s summer lineup: ‘Pains’ and ‘Affairs’
Whoa: Amazon scores HBO Go
‘About a Boy’ grows for second straight week
Coulson: I did not participate in a cover-up
‘Scandal,’ from bubble to breakout
- GroupM communications director John Wolfe exiting
- Theresa Griggs becomes creative director at Cosmopolitan
- Ryan D’Agostino and David Granger join Popular Mechanics
- Jeanne Fontana becomes health and wellness president at Robb Report
- Christopher Dolan becomes publisher at Muscle & Fitness
- Karen Bonck becomes SVP of branded partnerships at Debmar-Mercury
- Sam Register rises to president at Warner Bros. Animation
- Luis 'El Matador' Hernandez joins Fox Deportes
- Charlize Theron and Andy Samberg hosting NBC's 'SNL'
- Jennifer Garner developing mystery project at Bravo
- 'Bachelorette' contestant Eric Hill dies at age 31
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Senior digital media planner job in L.A.
Media planner position in Dallas
Needed: Senior digital media buyer and planner
Expert marketing consultant available in all markets
Media buyer/planner job in Philadelphia