Study: Without the web, we’d be lost
November 1, 2012
Twenty-five years ago very few people knew what the internet was. Now many people can't live without it.
Eighty percent of people under age 25 say they would feel lost without the web, according to survey commissioned by the Science Museum in London to celebrate its Web Lab exhibit, which was co-created by Google.
And it's not just young people who have become dependent on the internet. Among those 25 and over, 60 percent say they would feel lost without the web as well.
Part of the appeal of the internet, of course, is that there's something for everybody. People can use it as a tool for a variety of things.
For example, the Science Museum survey found that more than 40 percent of people have taught themselves to cook using the web, while a third have used it to learn how to fix something.
Also, half of women and 60 percent of those under age 25 use the internet to diagnose their illnesses.
Overall, 60 percent of the more than 1,000 people surveyed said the internet is one of the most important inventions of the 20th century.
Buh-bye, Boo Boo: TLC cancels reality show
‘Thursday Night Football’ goes out on top
No new shows have been axed. Why?
Magazines’ one area of hurt: On PCs
‘Death Comes to Pemberley,’ dear Jane
Rachel, I’ve gone years with no raise
Tell us, what’s your take on Martha Stewart?
Best tube bets this weekend
World Series viewership rises in Game 2
Behind AMC’s decision to buy into BBC America
Final cable upfront tally: Down from last year
FCC: Media mega-mergers are on hold
Competition holds up against World Series
- Matt Herrmann becomes CSO at Pereira & O’Dell
- Jeff Maldavir rises to VP of client services at Millennium Communications
- Peter Lattman rises to deputy business editor at The NY Times
- Boris Gartner becomes chief strategy officer at Fusion
- Paul Greenberg becomes CEO at Nylon Media
- Andrew Horlick rises to VP of sales at Bidtellect
- Courtney Love joins the cast of Fox's 'Empire’
- Steve Coogan replacing late Philip Seymour Hoffman in Showtime's 'Happyish'
- Michelle Trachtenberg guesting on Fox's 'Sleepy Hollow'
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago