Study: Without the web, we’d be lost
November 1, 2012
Twenty-five years ago very few people knew what the internet was. Now many people can't live without it.
Eighty percent of people under age 25 say they would feel lost without the web, according to survey commissioned by the Science Museum in London to celebrate its Web Lab exhibit, which was co-created by Google.
And it's not just young people who have become dependent on the internet. Among those 25 and over, 60 percent say they would feel lost without the web as well.
Part of the appeal of the internet, of course, is that there's something for everybody. People can use it as a tool for a variety of things.
For example, the Science Museum survey found that more than 40 percent of people have taught themselves to cook using the web, while a third have used it to learn how to fix something.
Also, half of women and 60 percent of those under age 25 use the internet to diagnose their illnesses.
Overall, 60 percent of the more than 1,000 people surveyed said the internet is one of the most important inventions of the 20th century.
‘Extant’ returns to a series low
Facebook monetizing booming videos
Record crowd turns out for semifinal win
What’s ailng the U. S. media economy
Dallas: TV builds on furniture spending
Wack job: A Donald Trump rantalogue
‘Hollywood Cycle,’ peddling to nowhere
Weekend TV: Women play for title
Cable overnights: ‘Haves’ hits a high
‘Avenida Brasil’ helps boost Telemundo
Microsoft eases out of display advertising
TV Land yanks ‘Dukes of Hazzard’
Okay start for new drama ‘Zoo’
- Chris Garbutt becomes global creative president at TBWA
- Steve Jun becomes CEO at INNOCEAN Worldwide Americas
- Jon Ruppel becomes creative director at Team One
- Karen Kaufman becomes managing partner at Gain Theory
- Clay Fisher becomes SVP of consumer marketing at The NY Times
- Merope Mills and Paul Lewis rise at Guardian U.S.
- Kurt Hoy becomes content strategy director at Bonnier Motorcycle Group
- Mike Zaneis becomes president and CEO at Trustworthy Accountability Group
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta
Media planner position in Minneapolis
Media buyer position in Sacramento