Study: TV works best for political ads
February 18, 2016
It’s no wonder the bulk of political ads’ spending goes to TV–it remains the most influential medium when it comes to voting behavior among all age groups and political affiliations.
That’s according to a political marketing study from Kelly Scott Madison, which asked respondents to weigh in on how effective various media are in influencing their voting behavior.
TV came out on top across the board, with 38 percent of Millennials saying it’s extremely or very effective, along with 25 percent of Gen Xers (35-50s), 19 percent of Boomers (51-69), 30 percent of Democrats, 26 percent of Independents and 25 percent of Republicans.
One somewhat surprising finding: print newspaper and magazine ads remain fairly effective among all groups, despite those media’s recent struggles.
Print was the No. 2 medium among Gen Xers (22 percent saying extremely or very effective), Boomers (18 percent), Democrats (27 percent), Independents (20 percent) and Republicans (21 percent).
Millennials placed print at No. 4, although a healthy 29 percent in that group said print ads are extremely or very effective.
No. 2 among Millennials isn’t so surprising–social media at 35 percent. Online video ads finished third among Millennials at 30 percent.
On the flip side, email marketing was cited as the least effective among all six age and political groups, including just 7 percent of Gen Xers and 6 percent of Boomers citing it as extremely or very effective.
Fox jumps to No. 2 with ‘Rocky Horror Picture Show’
Third debate improves to nearly 69 million viewers
Blame Millennials for the real estate advertising decline
Rachel, how do I shut my boss up about politics?
Tell us, what is the future of digital radio?
It’s here: Media Life’s new sports newsletter
Weekend TV: The zombies lurch back on the air
Cable overnights: Shows slip against dominant debates
Gobble, gobble: AT&T is eyeing Time Warner
Final debate dominates Wednesday night on social
Fun distraction on debate night: Halloween cartoons
Mixed ratings for postseason baseball
Fall’s biggest TV story: The NFL ratings free fall
- David Patton becomes global president at Y&R
- J.P. Hannan becomes CFO at Social Reality
- Princell Hair becomes SVP and GM at CSN New England
- Cyril Vanier becomes an anchor at CNN International
- John Poliquin becomes a director at Derby
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: August 2016
This week’s daypart ratings
This month’s new media traffic data
Search and analytics manager job in Columbus
Stamford agency needs a mass media manager
Media traffic specialist position in Stamford
Wanted: Cross channel media reporting analyst
Media research analyst opening in Stamford