Study: Online privacy is soooo 2009
June 2, 2014
People may have given up on the idea of achieving true online privacy.
A new study from Accenture Interactive finds that half of consumers are willing to share personal information in order to receive more pertinent, better-targeted offers from companies who want to sell to them.
And 80 percent say total privacy is a thing of the past.
Sixty-four percent also said that they’re okay with receiving texts from retailers while they are in their stores in order to get special offers on products, and nearly half say they’d be okay with a company tracking their behavior in order to tailor and target those deals.
However, even when privacy invasions can be to their benefit, i.e. getting them a buy-one, get-one deal via text message, consumers still have a few lingering reservations about privacy, which was such a big concern in the early days of the internet.
Nearly two-thirds say they have “concerns” about their behavior being tracked by web sites, and more than half refuse to store their credit card information on a site for future use for fear that it will be accessed.
Buh-bye, Boo Boo: TLC cancels reality show
‘Thursday Night Football’ goes out on top
No new shows have been axed. Why?
Magazines’ one area of hurt: On PCs
‘Death Comes to Pemberley,’ dear Jane
Rachel, I’ve gone years with no raise
Tell us, what’s your take on Martha Stewart?
Best tube bets this weekend
World Series viewership rises in Game 2
Behind AMC’s decision to buy into BBC America
Final cable upfront tally: Down from last year
FCC: Media mega-mergers are on hold
Competition holds up against World Series
- Matt Herrmann becomes CSO at Pereira & O’Dell
- Jeff Maldavir rises to VP of client services at Millennium Communications
- Peter Lattman rises to deputy business editor at The NY Times
- Boris Gartner becomes chief strategy officer at Fusion
- Paul Greenberg becomes CEO at Nylon Media
- Andrew Horlick rises to VP of sales at Bidtellect
- Courtney Love joins the cast of Fox's 'Empire’
- Steve Coogan replacing late Philip Seymour Hoffman in Showtime's 'Happyish'
- Michelle Trachtenberg guesting on Fox's 'Sleepy Hollow'
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago