Study: Online privacy is soooo 2009
June 2, 2014
People may have given up on the idea of achieving true online privacy.
A new study from Accenture Interactive finds that half of consumers are willing to share personal information in order to receive more pertinent, better-targeted offers from companies who want to sell to them.
And 80 percent say total privacy is a thing of the past.
Sixty-four percent also said that they’re okay with receiving texts from retailers while they are in their stores in order to get special offers on products, and nearly half say they’d be okay with a company tracking their behavior in order to tailor and target those deals.
However, even when privacy invasions can be to their benefit, i.e. getting them a buy-one, get-one deal via text message, consumers still have a few lingering reservations about privacy, which was such a big concern in the early days of the internet.
Nearly two-thirds say they have “concerns” about their behavior being tracked by web sites, and more than half refuse to store their credit card information on a site for future use for fear that it will be accessed.
Fox’s ‘So You Think You Can Dance’ rebounds
Suddenly scripted series are the rage
Why TV is relying less on advertising
‘Houdini,’ here’s something to get out of
Tell us, what’s your take on automated buying?
Best tube bets this weekend
Little League World Series hits a home run
OOH spending grows, but more slowly
Cable overnights: ‘Chelsea’ goes out with a bang
NBC News president ruffles employees’ feathers
NBC wins Tuesday with growing reality shows
Fox head of sales Jean Rossi is leaving
Forecast: A good but not great 2014
- Colin Barlow rises to COO at GroupM Global
- Three rise in production and development at TLC
- Jonathan Stern becomes head of business development at Fusion
- Hunter Lewis becomes editor at Cooking Light
- Christian Baesler becomes president at Bauer Xcel Media
- Kent Ebersole becomes VP and GM at Active Interest Media
- Terry Duffy rises to group publisher at Palm Beach Media Group
- Chris Lencheski becomes head of sales at Back9Network
- Kei Huang becomes director of analytics at Keek
- Sen. Elizabeth Warren guesting on CBS's 'The Late Show'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior media buyer/planner job in Rochester
Needed: Receptionist for a media agency
Media buyer position in Greenville, SC
Digital media analyst job in Greenville, SC
Media planner/buyer opening in Detroit