Study: Online privacy is soooo 2009
June 2, 2014
People may have given up on the idea of achieving true online privacy.
A new study from Accenture Interactive finds that half of consumers are willing to share personal information in order to receive more pertinent, better-targeted offers from companies who want to sell to them.
And 80 percent say total privacy is a thing of the past.
Sixty-four percent also said that they’re okay with receiving texts from retailers while they are in their stores in order to get special offers on products, and nearly half say they’d be okay with a company tracking their behavior in order to tailor and target those deals.
However, even when privacy invasions can be to their benefit, i.e. getting them a buy-one, get-one deal via text message, consumers still have a few lingering reservations about privacy, which was such a big concern in the early days of the internet.
Nearly two-thirds say they have “concerns” about their behavior being tracked by web sites, and more than half refuse to store their credit card information on a site for future use for fear that it will be accessed.
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