Study: Most online time spent on Facebook
March 12, 2013
It’s not just your imagination – you are spending more time on Facebook than anywhere else on the web, or at least the collective “you” is.
A new report from comScore networks, analyzing Americans’ surfing patterns, found that 10.8 percent of all online time in December was spent on the social networking site, surpassing No. 2 Google at 10 percent.
Facebook had 150.3 million desktop visitors and 97.7 million mobile visitors. Eighty-three percent of all social networking time is spent on Facebook.
Much of the time spent on Google is devoted to its online video subsidiary, YouTube, which continues to dominate with 188 billion videos streamed last year. By comparison, No. 2 Hulu streamed 8.9 billion.
The No. 3 web property, for all its many troubles, remains Yahoo, which accounted for 7 percent of online time. Microsoft (4.9 percent) and AOL (2.5 percent) also made the top five.
ESPN was the only specialty site to finish in the top 10, ranking 10th at 0.6 percent of time spent online.
CBS dominates Thursday with more NCAA playoffs
Podcasting comes of age: What’s behind a recent boom
CBS renews a slew of shows, with a few missing
Best of the week: Advertisers revolt against Google
Putting a pricetag on ad fraud: $16.4 billion
Surprise: There’s one area where TV viewing is soaring
Media Life’s Digital Media Transparency Initiative
Weekend TV: Can anyone beat the UConn women?
‘Empire’ rises slightly in its return to lift Fox to first
TV programming blog: All the cancellations and renewals
Well now: Mobile usage is even bigger than you think
CBS, the daytime leader, leads Daytime Emmy nominations
Whoa: Almost a third of Millennials cut the cord
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency