Study: Most online time spent on Facebook
March 12, 2013
It’s not just your imagination – you are spending more time on Facebook than anywhere else on the web, or at least the collective “you” is.
A new report from comScore networks, analyzing Americans’ surfing patterns, found that 10.8 percent of all online time in December was spent on the social networking site, surpassing No. 2 Google at 10 percent.
Facebook had 150.3 million desktop visitors and 97.7 million mobile visitors. Eighty-three percent of all social networking time is spent on Facebook.
Much of the time spent on Google is devoted to its online video subsidiary, YouTube, which continues to dominate with 188 billion videos streamed last year. By comparison, No. 2 Hulu streamed 8.9 billion.
The No. 3 web property, for all its many troubles, remains Yahoo, which accounted for 7 percent of online time. Microsoft (4.9 percent) and AOL (2.5 percent) also made the top five.
ESPN was the only specialty site to finish in the top 10, ranking 10th at 0.6 percent of time spent online.
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