Study: Mobile will be hot this holiday season
November 7, 2012
With election season over it's time to turn our collective attention to holiday shopping, and for many that means turning to their mobile devices.
While shopping in the stores this holiday season, 66 percent of mobile shoppers will use their devices to compare prices with other stores, according to a survey from Prosper Mobile Insights, while another 60 percent will compare prices with an online retailer.
Many will use their devices to enhance their shopping experiences in other ways as well: 48 percent will read product reviews while in the store to decide between products; 40 percent will "check in" to a store to receive a discount; and another 40 percent will scan a QR code to get more info about a specific product.
Mobile shoppers will use their devices while in the stores, but they'll also use them to actually buy holiday gifts online.
Forty-one percent of those surveyed said they'd buy electronic gifts via mobile, while 39 percent cited books/CDs/DVDs/Blu-rays/video games, 37 percent said clothing or accessories and 36 percent said toys.
Also, 62 percent of those with mobile devices say they're somewhat or very likely to use them to buy gifts on Black Friday or Cyber Monday.
To view the report, click here.
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