Study: Instagram use on Twitter grows

Twitter can be used for a variety of reasons, from spouting off mindless chatter to sharing news links, but an increasingly popular and effective use is photo- and image-sharing.
 
The popularity, according to an analysis from eMarketer, could be tied to the increasing use of Instagram, the photo app that allows users to easily shoot, edit and post photos.
 
The company says in July 15 percent of photos shared worldwide on Twitter came from Instagram, up from just 5 percent in May 2011. Still, Twitter's own image-sharing function remains the most popular way to share photos on the service, accounting for 40 percent of images posted.
 
YouTube is the most popular way to share video on Twitter, with 60 percent of all video links on Twitter going to YouTube.
 
Twitter penetration remains relatively low among social media users, but eMarketer does expect it to grow in coming years.
 
The firm says there are 27.7 million Twitter users, up 28 percent from last year, but just 20.7 percent of social network users have Twitter accounts. EMarketer forecasts those numbers will grow to 34.7 million Twitter users and 23.9 percent of social network users by 2014.
 

Tags: emarketer, instagram, media, own, social media, studies, study, twitter, twitter users, variety