Study: Instagram use on Twitter grows
September 6, 2012
Twitter can be used for a variety of reasons, from spouting off mindless chatter to sharing news links, but an increasingly popular and effective use is photo- and image-sharing.
The popularity, according to an analysis from eMarketer, could be tied to the increasing use of Instagram, the photo app that allows users to easily shoot, edit and post photos.
The company says in July 15 percent of photos shared worldwide on Twitter came from Instagram, up from just 5 percent in May 2011. Still, Twitter's own image-sharing function remains the most popular way to share photos on the service, accounting for 40 percent of images posted.
YouTube is the most popular way to share video on Twitter, with 60 percent of all video links on Twitter going to YouTube.
Twitter penetration remains relatively low among social media users, but eMarketer does expect it to grow in coming years.
The firm says there are 27.7 million Twitter users, up 28 percent from last year, but just 20.7 percent of social network users have Twitter accounts. EMarketer forecasts those numbers will grow to 34.7 million Twitter users and 23.9 percent of social network users by 2014.
‘American Idol’ finale takes a big dive
CBS upfront analysis: Cruising at full speed
ESPN snags U.S. Open rights away from CBS
NBC: We’re seeing record Olympics ad sales
CW upfront leftovers: Comedy in the wings
Carell returns for ‘The Office’ finale
For the CW, changes on every night
‘Does Someone Have to Go?,’ yikes
For USA, a new focus on laughs
Imagine, a crowdfunded newspaper
Best tube bets this weekend
So, how will the upfront shake out?
Fox wins night but part one of ‘Idol’ finale fades
- Elizabeth Tumulty becomes EVP of affiliate relations at CBS
- Kurt Davis becomes VP of news services at CBS News
- Michael J. Hayes becomes SVP and group head at Hearst Television
- Steven Lerner and Freddy James rise at Scripps Networks
- Michael Musto and Michael Feingold leave the Village Voice
- Alexandra Senes becomes French edition editor in chief at Harper's Bazaar
- Matt Hansen becomes editor at large at Powder
- Jim Delaney rises to CEO at Marketwired
- Stephanie Elam becomes a correspondent at CNN
- Kelly Evans becomes co-anchor at CNBC's 'Squawk on the Street'
This week’s cable ratings
This week’s broadcast ratings
This week’s daypart ratings
This week’s top movies, songs and books
This month’s new media traffic data
This week’s younger viewer ratings
Associate media director in New York
Digital media planner opening in Boston
Assistant media planner in Jacksonville, Fla.
Digital media specialist job in Austin
Opening: New business director for West Coast