Study finds yet more evidence of cord cutting
June 25, 2013
The number of cord cutters continues to grow.
A new study finds that 19.3 percent of all households get their over-the-air broadcast TV signals via digital services, up from 17.8 percent the previous year.
That’s according to GfK Media & Entertainment, which estimates the number of U.S. TV homes without pay television at 22.4 million.
The number skews a bit higher than previous studies, which estimated the percentage of non-pay-TV households at around 10 percent.
Broadcast-only TV households, which total roughly 59.7 million, are up 40 percent over the past four years.
The study notes that most cord cutters use a digital on-demand service, like Netflix or Hulu, to get their TV shows.
These homes skew younger, with 28 percent boasting a head of household between ages 18-34, and they’re more likely to be minorities, accounting for 41 percent of all broadcast-only homes.
TLC yanks ’19 Kids and Counting’
‘Late Show’ finale hits 21-year high
‘Modern Family’ falls to low in finale
Once again, ABC wins May sweep
This fall’s five big timeslot battles
Oh my! There goes Marilyn’s skirt.
‘Late Show With David Letterman,’ bravo
Tell us, how do you rate the fall lineups?
Weekend TV: Indy 500 revs up
Cable overnights: NBA stays hot
Fun facts about the Indy 500
Buyouts coming at Wall Street Journal
A record season for Telemundo
- Twelve join California agency David&Goliath
- Ellie Duque becomes publisher at Entertainment Weekly
- CBS Entertainment EVP of comedy Wendi Trilling exiting
- New York Times chief information officer Marc Frons exiting
- Marjorie Miller rises to director of global news at the Associated Press
- Melissa Bell rises to VP of growth and analytics at Vox Media
- Josh Swade becomes executive producer for film and video at Rolling Stone
- Jessica Lussenhop becomes senior writer at BBC News Magazine
- Emily Banks becomes deputy mobile editor at Bloomberg Digital
This week’s younger viewer ratings
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Media buyer/planner wanted in Louisville
Display media planner opening in Chicago
Media planner/buyer opening in Omaha
Assistant media planner wanted in Atlanta
Media buyer wanted in Pittsburgh