Study finds yet more evidence of cord cutting
June 25, 2013
The number of cord cutters continues to grow.
A new study finds that 19.3 percent of all households get their over-the-air broadcast TV signals via digital services, up from 17.8 percent the previous year.
That’s according to GfK Media & Entertainment, which estimates the number of U.S. TV homes without pay television at 22.4 million.
The number skews a bit higher than previous studies, which estimated the percentage of non-pay-TV households at around 10 percent.
Broadcast-only TV households, which total roughly 59.7 million, are up 40 percent over the past four years.
The study notes that most cord cutters use a digital on-demand service, like Netflix or Hulu, to get their TV shows.
These homes skew younger, with 28 percent boasting a head of household between ages 18-34, and they’re more likely to be minorities, accounting for 41 percent of all broadcast-only homes.
Bus ads for ‘Red Band Society’ get the heave-ho
‘The Biggest Loser’ sinks to a new low
Big crowd for Ken Burns’ ‘The Roosevelts’
For NBC, another winning season
Philly: Strong start for Eagles lifts TV
‘Forever,’ actually, probably not
Rachel, I did something in the past I regret
Tell us, which new fall TV shows will survive?
Best tube bets this weekend
Cable overnights: ‘For Better’ hits one-year high
FX renews ‘Tyrant’ for season two
Goodbye TV Guide Network. Hello Pop.
Study: Only 40 percent trust the media
- Sue Frogley becomes global commercial director at SMG
- Bev Yehuda becomes SVP of operations at D S Simon
- Kristin Hambelton becomes CMO at Evariant
- Craig Marks and Tom Morrissy out at Spin Media
- Brian Allers becomes VP of the local division at TVB
- Seven join the talent lineup at Back9Network
- Darrell Hammond becomes announcer on NBC's 'SNL'
- Aubrey Plaza joins Lifetime's 'Grumpy Cat's Worst Christmas Ever'
- James D’Arcy joins the cast of ABC's 'Agent Carter'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Needed ASAP: Media buyer in Fort Worth
Job for media buyer/planner with DC PR agency
Programmatic media buyer job in York, Pennsylvania
Media buyer opening in Las Vegas
Immediate opening for a media buyer/planner