Study finds yet more evidence of cord cutting
June 25, 2013
The number of cord cutters continues to grow.
A new study finds that 19.3 percent of all households get their over-the-air broadcast TV signals via digital services, up from 17.8 percent the previous year.
That’s according to GfK Media & Entertainment, which estimates the number of U.S. TV homes without pay television at 22.4 million.
The number skews a bit higher than previous studies, which estimated the percentage of non-pay-TV households at around 10 percent.
Broadcast-only TV households, which total roughly 59.7 million, are up 40 percent over the past four years.
The study notes that most cord cutters use a digital on-demand service, like Netflix or Hulu, to get their TV shows.
These homes skew younger, with 28 percent boasting a head of household between ages 18-34, and they’re more likely to be minorities, accounting for 41 percent of all broadcast-only homes.
NFL preseason pushes NBC to first on Thursday
This summer, more digital backlash
Columbus: Political’s hot. Everything else is not.
Rachel, I’m failing fast in my new job
The next wave: America’s Hispanics and the New America
Tell us, how’s Donald Trump’s campaign going?
Weekend TV: It’s the MTV Video Music Awards
Cable overnights: Fox News dominates Wednesday night
Salt Lake City remains top local Olympics market
Closing ceremony tumbles among Hispanic viewers
NBC runs primetime winning streak to 20 nights
Programming blog: What’s canceled and renewed
It could be that ESPN is ripe for a takedown
- Matthew Zaifert becomes creative director at 22squared
- James Klein and Jim Ayer join GPJ
- Erik McKinney and Erik Reponen rise at GPJ
- Dave Kalman becomes chief technology officer at HackerAgency
- Mitchell Harris and Mel Smith join RAIN
- Patsy Loris rises to EVP of news at Univision
- Chandar Pattabhiram rises to SVP and CMO at Marketo
- Tim Bock becomes SVP of production at dick clark productions
- Donovan McNabb, O.J. McDuffie and Ki-Jana Carter join beIN Sports
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data
Associate media planner wanted in Brooklyn
Senior media planner job in Dearborn, Michigan
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin