Study finds yet more evidence of cord cutting
June 25, 2013
The number of cord cutters continues to grow.
A new study finds that 19.3 percent of all households get their over-the-air broadcast TV signals via digital services, up from 17.8 percent the previous year.
That’s according to GfK Media & Entertainment, which estimates the number of U.S. TV homes without pay television at 22.4 million.
The number skews a bit higher than previous studies, which estimated the percentage of non-pay-TV households at around 10 percent.
Broadcast-only TV households, which total roughly 59.7 million, are up 40 percent over the past four years.
The study notes that most cord cutters use a digital on-demand service, like Netflix or Hulu, to get their TV shows.
These homes skew younger, with 28 percent boasting a head of household between ages 18-34, and they’re more likely to be minorities, accounting for 41 percent of all broadcast-only homes.
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