Study: Election coverage has been a downer
November 6, 2012
It’s not just the ads that have trended negative during the run-up to this year’s presidential election. News coverage has too.
From the conventions until the evening of the final presidential debate, both Barack Obama and Mitt Romney have received more negative than positive coverage from the news media, according to a study by the Pew Research Center’s Project for Excellence in Journalism.
From Aug. 27 through Oct. 21, 19 percent of stories about Obama were clearly favorable in tone, while 30 percent were unfavorable and 51 percent mixed, for a total difference of 11 points between unfavorable and favorable stories.
Romney, meanwhile, received 15 percent favorable stories, 38 percent unfavorable and 47 percent mixed, for a difference of 23 points between unfavorable and favorable.
For the study Pew looked at 2,457 stories from 49 media outlets, classifying each as positive, negative or neutral.
The study notes that Obama's coverage in 2008 was nearly twice as positive as it has been this year, 36 percent versus 19 percent. Also, John McCain's coverage in 2008 was much more negative than Romney's has been, 57 percent versus 38 percent.
For more findings from the study click here.
Readers: No C7 during this upfront
Fact: We now use the web more than TV
May’s five biggest sweeps stunts
So tell us, which network will win May sweeps?
‘Relatively Insane,’ totally inane
For NBC’s Thursday, an early close
Cable overnights: New high for ‘Chrisley’
The word: FCC guts net neutrality rules
USA’s summer lineup: ‘Pains’ and ‘Affairs’
Whoa: Amazon scores HBO Go
‘About a Boy’ grows for second straight week
Coulson: I did not participate in a cover-up
‘Scandal,’ from bubble to breakout
- GroupM communications director John Wolfe exiting
- Theresa Griggs becomes creative director at Cosmopolitan
- Ryan D’Agostino and David Granger join Popular Mechanics
- Jeanne Fontana becomes health and wellness president at Robb Report
- Christopher Dolan becomes publisher at Muscle & Fitness
- Karen Bonck becomes SVP of branded partnerships at Debmar-Mercury
- Sam Register rises to president at Warner Bros. Animation
- Luis 'El Matador' Hernandez joins Fox Deportes
- Charlize Theron and Andy Samberg hosting NBC's 'SNL'
- Jennifer Garner developing mystery project at Bravo
- 'Bachelorette' contestant Eric Hill dies at age 31
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Senior digital media planner job in L.A.
Media planner position in Dallas
Needed: Senior digital media buyer and planner
Expert marketing consultant available in all markets
Media buyer/planner job in Philadelphia