Study: Election coverage has been a downer
November 6, 2012
It’s not just the ads that have trended negative during the run-up to this year’s presidential election. News coverage has too.
From the conventions until the evening of the final presidential debate, both Barack Obama and Mitt Romney have received more negative than positive coverage from the news media, according to a study by the Pew Research Center’s Project for Excellence in Journalism.
From Aug. 27 through Oct. 21, 19 percent of stories about Obama were clearly favorable in tone, while 30 percent were unfavorable and 51 percent mixed, for a total difference of 11 points between unfavorable and favorable stories.
Romney, meanwhile, received 15 percent favorable stories, 38 percent unfavorable and 47 percent mixed, for a difference of 23 points between unfavorable and favorable.
For the study Pew looked at 2,457 stories from 49 media outlets, classifying each as positive, negative or neutral.
The study notes that Obama's coverage in 2008 was nearly twice as positive as it has been this year, 36 percent versus 19 percent. Also, John McCain's coverage in 2008 was much more negative than Romney's has been, 57 percent versus 38 percent.
For more findings from the study click here.
Small bump for Thursday ‘Big Brother’
Programming blog: Latest pickups and cancellations
Real loser in digital ads surge: TV
Millennials barely watch regular TV
‘Wet Hot American Summer,’ better
Rachel, I just got a counter offer. Advice?
Tell us your thoughts on radio
Weekend TV: Degrassi kids graduate
Cable overnights: ‘Dance’ improves slot
Coverup: Cosmo going under wraps
Nielsen examines Jen and Ben and Jen
Study: Tube time really adds up over the years
NBC dominates with ‘Talent’ special
- Andrea Gustafson becomes design director at Havas Worldwide
- Tim Dingersen and Morgan Leykam join Reason2Be
- Danielle Maged becomes EVP of partnerships at Fox Networks
- Margaret de Streel rises to international editor at Wall Street Journal
- Arthur Gregg Sulzberger rises to associate editor at The NY Times
- Alex Berkett becomes SVP of corporate development at Viacom
- David O’Connell rises to EVP of production management at NBCU
- John Cook becomes acting executive editor at Gawker
- Vicky Ward and David Bouley join Town & Country
- Scott Nelson becomes head of Viber North America
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta