Study: Election coverage has been a downer
November 6, 2012
It’s not just the ads that have trended negative during the run-up to this year’s presidential election. News coverage has too.
From the conventions until the evening of the final presidential debate, both Barack Obama and Mitt Romney have received more negative than positive coverage from the news media, according to a study by the Pew Research Center’s Project for Excellence in Journalism.
From Aug. 27 through Oct. 21, 19 percent of stories about Obama were clearly favorable in tone, while 30 percent were unfavorable and 51 percent mixed, for a total difference of 11 points between unfavorable and favorable stories.
Romney, meanwhile, received 15 percent favorable stories, 38 percent unfavorable and 47 percent mixed, for a difference of 23 points between unfavorable and favorable.
For the study Pew looked at 2,457 stories from 49 media outlets, classifying each as positive, negative or neutral.
The study notes that Obama's coverage in 2008 was nearly twice as positive as it has been this year, 36 percent versus 19 percent. Also, John McCain's coverage in 2008 was much more negative than Romney's has been, 57 percent versus 38 percent.
For more findings from the study click here.
Though down, ‘This Is Us’ reigns again on Tuesday
Obama farewell address tops the week in social TV
The scoop on Megyn Kelly’s new gig with NBC
Putting a firm number on how many are cord cutting
New doubts about Pandora as big layoffs loom
Here’s a first: Local ads in Super Bowl stream
Coming at you: Media Life’s digital radio series
The rescue of Univision: Chance to get back its mojo
For History, deploying a drama about tough guys
Tell us: What will be the big media stories of 2017?
Infographic: A look at Australians’ changing radio habits
Landlines are totally passé: Less than half have ’em
For the NYT, a future of more multimedia and more Trump
- Mike Long, Arlene Bae and Sara Wallace join FCB West
- Marco Bailetti and Shawn DosSantos join GALE
- Danielle Pak becomes director of communications planning at Zambezi
- Max Kislevitz becomes brand director at Battery
- Laura Roberts becomes VP of business development at SGK
- Isaac Lee becomes chief content officer at Univision and Televisa
- Lee Zellweger rises to publisher at Reader's Digest
- Lester Holt hosting ASME's annual Ellie Awards
- Cyrus Farrokh becomes international president at Propagate
- Bill O'Reilly interviewing Donald Trump on Super Sunday
This week’s top-rated movies, songs and books
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: November 2016
This week’s daypart ratings
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York
Freelance media buyer available