In cars, traditional radio is still king (for now)
November 21, 2016
As other forms of music delivery such as iPods and Pandora have popped up, you’d expect the popularity of traditional radio to wane.
Most research indicates that hasn’t been the case. And it’s especially not the case in cars, where terrestrial radio remains by far the most popular option, at least in .
That’s according to the GfK Australian Share of Audio study, which found that traditional radio still accounts for 80 percent of in-car listening.
That’s, of course, way more than any other form of audio. Nothing else is even close.
No. 2 is owned music, such as CDs or digital downloads, which account for just 12 percent of listening time.
The study found people spend an hour and 11 minutes per day listening to traditional radio in the car, compared to just three minutes for any of the streaming options.
What’s this mean?
Well, clearly that car radio remains a very relevant form of media, even in the digital age.
It’s likely convenience plays a big part in this. It’s easy to flip on the radio when you get in the car. Hooking up an iPod or using Bluetooth to access Pandora on your phone is a lot more time-consuming and, in mornings when you’re in a hurry to get to work, probably not worth the effort.
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