Study: Broadcast DVR playback tops cable
October 10, 2012
Here’s yet more evidence of what a huge impact DVRs will have on this broadcast season.
Same-day time-shifted viewing for the top broadcast shows is on par with the total live-plus-same-day viewership numbers for some of cable's top programs to start the season, according to a new study.
For example, during premiere week ABC's "Modern Family" brought in 2.54 million viewers 25-54 through same-day DVR playback alone, in addition to the 5.37 million viewers in the demo who watched the show live, based on Nielsen data crunched by TVB.
By comparison, History's "Hatfields & McCoys," cable's top scripted program this summer, averaged 2.79 million 25-54s through combined live-plus-same-day DVR playback.
As a promoter of the power of local broadcast, TVB is not an unbiased source, but the numbers are interesting.
Looking at premiere-week broadcast numbers, shows including CBS's "The Big Bang Theory," ABC's "Grey's Anatomy" and CBS's "NCIS" received more viewers 25-54 through same-day DVR playback than cable shows such as TNT's "Dallas," AMC's "Breaking Bad" and USA's "Royal Pains" received from both live and DVR viewing combined.
That said, cable ratings were down a bit this summer, due in part to strong broadcast competition from NBC's coverage of the Olympics.
During the summer cable slipped 2.6 percent among households, 5.9 percent among total viewers and 3.8 percent among 25-54s, while broadcast was up year-to-year by all three measures, boosted solely by the Olympics.
For more from TVB on broadcast premiere week click here.
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Final tally: 43 shows get the axe
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Obie Awards: 42 winners, including 11 golds
ESPN laying off 6 percent of workforce
Bounce upfront: Five new series
Top comedies lead in DVR growth
For ABC, a season-ending surge
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‘Family S.O.S.,’ largely ‘asseptable’
‘Modern Family,’ going out on top
So, how will the upfront shake out?
- Barry Frey becomes president and CEO at the DPAA
- Jay Zasa becomes SVP and ECD at R/GA
- Julie Warford becomes director of creative services at Mullen
- Jeff Morris rises to SVP of operations at NBC TV Stations
- David Alvarado becomes VP of entertainment publicity at Telemundo
- Maria Dreyer rises to SVP of ad sales at Sony Pictures Television
- Frank J. Mansour becomes EVP of customer service at Cablevision
- Mike Bogner rises to senior counsel at HBO
- Alison J. Horn becomes director of partnerships at CBS Altitude Group
- Adam May becomes national correspondent at Al Jazeera America
- Alicia Menendez becomes anchor at Fusion
- Indra Petersons becomes weather anchor at CNN
- Bruce Boxleitner joins Hallmark's 'Cedar Grove'
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