Strong first weekend of sales for new iPads
November 6, 2012
The mini iPad spurred some extra-large sales over the weekend.
Apple’s new device, which is a third smaller and sells for a third less than its original tablet, and its latest edition of the full-sized iPad combined to sell 3 million units in the three days since the Mini’s Friday release.
That’s double the number of iPad 3s that sold during their first day of availability this past March, though Apple declined to say how many of the sales were Minis and how many were iPad 4s.
The release of the fourth-generation iPad prompted some protests from Apple loyalists, who complained that it had come too soon after the third gen iPad. Usually Apple waits a year or more between upgrades.
But this newer edition has a faster processer and a better camera, two selling points that Apple will push hard during the holiday season.
The strong weekend of iPad sales comes as Apple’s dominance in the tablet market continues to wane, with other companies introducing less expensive and equally capable devices.
According to IDC, Apple’s market share of tablets was 50.4 percent in third quarter, down from 59.7 percent at the same time last year.
‘Extant’ returns to a series low
Facebook monetizing booming videos
Record crowd turns out for semifinal win
What’s ailng the U. S. media economy
Dallas: TV builds on furniture spending
Wack job: A Donald Trump rantalogue
‘Hollywood Cycle,’ peddling to nowhere
Weekend TV: Women play for title
Cable overnights: ‘Haves’ hits a high
‘Avenida Brasil’ helps boost Telemundo
Microsoft eases out of display advertising
TV Land yanks ‘Dukes of Hazzard’
Okay start for new drama ‘Zoo’
- Chris Garbutt becomes global creative president at TBWA
- Steve Jun becomes CEO at INNOCEAN Worldwide Americas
- Jon Ruppel becomes creative director at Team One
- Karen Kaufman becomes managing partner at Gain Theory
- Clay Fisher becomes SVP of consumer marketing at The NY Times
- Merope Mills and Paul Lewis rise at Guardian U.S.
- Kurt Hoy becomes content strategy director at Bonnier Motorcycle Group
- Mike Zaneis becomes president and CEO at Trustworthy Accountability Group
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta
Media planner position in Minneapolis
Media buyer position in Sacramento