Strong first weekend of sales for new iPads
November 6, 2012
The mini iPad spurred some extra-large sales over the weekend.
Apple’s new device, which is a third smaller and sells for a third less than its original tablet, and its latest edition of the full-sized iPad combined to sell 3 million units in the three days since the Mini’s Friday release.
That’s double the number of iPad 3s that sold during their first day of availability this past March, though Apple declined to say how many of the sales were Minis and how many were iPad 4s.
The release of the fourth-generation iPad prompted some protests from Apple loyalists, who complained that it had come too soon after the third gen iPad. Usually Apple waits a year or more between upgrades.
But this newer edition has a faster processer and a better camera, two selling points that Apple will push hard during the holiday season.
The strong weekend of iPad sales comes as Apple’s dominance in the tablet market continues to wane, with other companies introducing less expensive and equally capable devices.
According to IDC, Apple’s market share of tablets was 50.4 percent in third quarter, down from 59.7 percent at the same time last year.
‘The Goldbergs’ surges to a six-week high
Alas, New Day won’t see another one
The ever-elusive promise of podcasting
What to watch for at the Newfronts: Day four
Digital Content Newfronts blog: Day three update
Psst! The truth about Cinco de Mayo
Tell us, what’s the state of magazines right now?
Watching as the Millennials come of age
Cable overnights: Another slam dunk for basketball
Tribune to Gannett: No thanks, we’re good
Dish Network: Let us come fix your iPhone
Owners: We’re iffy on the Apple Watch
Just how many satellite radio subscribers are there?
- Nelson Pinero becomes senior partner at GroupM Multicultural
- Erh Ray and Gal Barradas become co-CEOs at Havas Brazil
- Carrin Johnson rises to VP of operations at HackerAgency
- Droga5 group creative director Justin Ebert exits
- Syfy SVPs Paul Shapiro and Erik Storey exit
- Perla Farias and Carmen Urbaneja rise at Telemundo Studios
- Stacey Dash joins Syfy's 'Sharknado: The 4th Awakens'
- Chris Brancato developing El Chapo project at History
- Radio stations simulcasting Prince's 'Nothing Compares 2 U'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer
Memphis agency seeks a media planner
Needed: Globally conscious sales/marketing rep
San Diego opening for a digital marketing account manager