Strong first weekend of sales for new iPads
November 6, 2012
The mini iPad spurred some extra-large sales over the weekend.
Apple’s new device, which is a third smaller and sells for a third less than its original tablet, and its latest edition of the full-sized iPad combined to sell 3 million units in the three days since the Mini’s Friday release.
That’s double the number of iPad 3s that sold during their first day of availability this past March, though Apple declined to say how many of the sales were Minis and how many were iPad 4s.
The release of the fourth-generation iPad prompted some protests from Apple loyalists, who complained that it had come too soon after the third gen iPad. Usually Apple waits a year or more between upgrades.
But this newer edition has a faster processer and a better camera, two selling points that Apple will push hard during the holiday season.
The strong weekend of iPad sales comes as Apple’s dominance in the tablet market continues to wane, with other companies introducing less expensive and equally capable devices.
According to IDC, Apple’s market share of tablets was 50.4 percent in third quarter, down from 59.7 percent at the same time last year.
TLC yanks ’19 Kids and Counting’
‘Late Show’ finale hits 21-year high
‘Modern Family’ falls to low in finale
Once again, ABC wins May sweep
This fall’s five big timeslot battles
Oh my! There goes Marilyn’s skirt.
‘Late Show With David Letterman,’ bravo
Tell us, how do you rate the fall lineups?
Weekend TV: Indy 500 revs up
Cable overnights: NBA stays hot
Fun facts about the Indy 500
Buyouts coming at Wall Street Journal
A record season for Telemundo
- Twelve join California agency David&Goliath
- Ellie Duque becomes publisher at Entertainment Weekly
- CBS Entertainment EVP of comedy Wendi Trilling exiting
- New York Times chief information officer Marc Frons exiting
- Marjorie Miller rises to director of global news at the Associated Press
- Melissa Bell rises to VP of growth and analytics at Vox Media
- Josh Swade becomes executive producer for film and video at Rolling Stone
- Jessica Lussenhop becomes senior writer at BBC News Magazine
- Emily Banks becomes deputy mobile editor at Bloomberg Digital
This week’s younger viewer ratings
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Media buyer/planner wanted in Louisville
Display media planner opening in Chicago
Media planner/buyer opening in Omaha
Assistant media planner wanted in Atlanta
Media buyer wanted in Pittsburgh