Still no overnight ratings from Nielsen
Tuesday's data is now on hold, along with Sunday
May 6, 2009
Another day, another delay.
For the fourth straight day, the release of the usual Nielsen overnights has been pushed back, and it will be at least until after 3 p.m. today before any new numbers are issued, the ratings measurement company says.
Ratings for Saturday were delayed first, finally coming out Monday. But Sunday, Monday and now Tuesday overnights have yet to be released as Nielsen addresses a server issue that led to problems with Sunday’s data collection.
The ratings service continues to be troubled by a lower than normal intab rate for Sunday from the prior day as well as compared to the prior Sunday, according to a note sent to clients this morning.
Data collection processing from our sample home phone units for data of Monday, May 4 and Tuesday, May 5 has returned to normal levels, says the note. Intab levels continue to improve and for data of Tuesday, May 5 have returned to average levels.
However, because data must be processed contiguously, Sunday’s problems must be addressed before Monday and Tuesday can be finished.
The problem is also delaying release of the weekly ratings usually posted on Tuesday.
Nielsen promised to explain more about the problem and its causes in a note to clients later today.
But clients are undoubtedly frustrated. Today marks the end of the first two weeks of sweeps, and this is the worst instance of data delay in months.
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