Spot TV spending surges on political ads
November 9, 2012
Political advertising was a nearly billion-dollar business in October for local TV stations.
Spot TV brought in $994.8 million in political spending in October through Oct. 27, according to Kantar Media CMAG data analyzed by Wells Fargo Securities, with year-to-date local TV political spending at $2.22 billion through Oct. 27.
Adding in national spot and network ad dollars, political ad spending on all of broadcast TV stood at $2.42 billion through Oct. 27, up 13.1 percent from the previous week's total.
Wells Fargo projects that spot TV spending will hit $2.8 billion after the final week is tallied.
During the week ended Oct. 27, congressional candidates accounted for 41.4 percent of the political dollars, with 33.4 percent coming from the presidential race, 21.2 percent from ballot initiatives and 4.0 percent other.
Through Oct. 27 the top five markets with the greatest political dollars were Washington, D.C., Los Angeles, Cleveland, Las Vegas and Denver. The top five markets with the greatest change in political dollars during the week ended Oct. 27 were Los Angeles, Philadelphia, Boston, Cleveland and Orlando.
During this year's election cycle through Oct. 17, federal fundraising was at $5.17 billion, and it was distributed fairly evenly. Of those dollars 23 percent were raised by presidential candidates, 22 percent by political parties, 22 percent by PACs, 20 percent by House candidates and 13 percent by Senate candidates.
Tags: ad spending, ads, election, los angeles, political, political ad dollars, political ad spending, political ads, political advertising, political dollars, political spending, spot, spot TV, tv, wells fargo, Wells Fargo Securities
NBC’s ‘Tonight Show’ hits 11-month high
Friday overnights: ‘Last Man Standing’ lifts ABC
This week’s daypart ratings
Remembering Leonard Nimoy, ‘Star Trek’s’ Spock
Solid sendoff for ‘How to Get Away with Murder’
Alas, 2014 wasn’t good for advertising
Nickelodeon upfront: Cutting the cord
‘The Last Man on Earth,’ quite good
Rachel, I’m fed up with his dirty talk
Tell us your thoughts on Hispanic media
Best tube bets this weekend
Cable overnights: ‘O’Reilly’ tops 3 million again
CBS slates summer premiere dates
- Dan Matarelli becomes VP and director at SMG Performance Marketing
- Chris Gyorgy becomes group creative director at Havas Chicago
- Jonathan Lewis and Dave Ortega rise at McKee Wallwork + Co.
- Alan Brydon becomes CEO at the Outdoor Media Centre
- Mike Sundet becomes director of sports and entertainment at Momentum
- Remy Stern rises to chief digital officer at The New York Post
- Deena Schacter joins and Katie Tomlinson rises at Veranda
- Luz Maria Doria, Irma Martinez and Luz Avila-Kyncl join Siempre Mujer
- Mark Boudreaux becomes director of sales at Entercom New Orleans
- Duncan Lawrence and Sharna Morelli rise at Morpace
- Rob Stone becomes studio host for Fox's Women's World Cup
- Andrew J. West joins CW's 'Dead People'
- Adam Rodriguez joins ABC drama pilot 'Runner'
This week’s daypart ratings
This week’s cable ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s younger viewer ratings
Communications strategist/media planner in Chicago
Digital campaign and analytics manager
Digital media buyer job in Springfield, MO
Assistant media planner job in Santa Monica
Digital media planner opening in Las Vegas