Spot TV spending surges on political ads
November 9, 2012
Political advertising was a nearly billion-dollar business in October for local TV stations.
Spot TV brought in $994.8 million in political spending in October through Oct. 27, according to Kantar Media CMAG data analyzed by Wells Fargo Securities, with year-to-date local TV political spending at $2.22 billion through Oct. 27.
Adding in national spot and network ad dollars, political ad spending on all of broadcast TV stood at $2.42 billion through Oct. 27, up 13.1 percent from the previous week's total.
Wells Fargo projects that spot TV spending will hit $2.8 billion after the final week is tallied.
During the week ended Oct. 27, congressional candidates accounted for 41.4 percent of the political dollars, with 33.4 percent coming from the presidential race, 21.2 percent from ballot initiatives and 4.0 percent other.
Through Oct. 27 the top five markets with the greatest political dollars were Washington, D.C., Los Angeles, Cleveland, Las Vegas and Denver. The top five markets with the greatest change in political dollars during the week ended Oct. 27 were Los Angeles, Philadelphia, Boston, Cleveland and Orlando.
During this year's election cycle through Oct. 17, federal fundraising was at $5.17 billion, and it was distributed fairly evenly. Of those dollars 23 percent were raised by presidential candidates, 22 percent by political parties, 22 percent by PACs, 20 percent by House candidates and 13 percent by Senate candidates.
Tags: ad spending, ads, election, los angeles, political, political ad dollars, political ad spending, political ads, political advertising, political dollars, political spending, spot, spot TV, tv, wells fargo, Wells Fargo Securities
So, what’s the future for celebrity magazines?
Finally, the CW’s fall lineup kicks off
Cable overnights: Postseason MLB draws a crowd
Adios, ‘Utopia:’ Fox yanks show’s Tuesday edition
DirecTV hangs on to NFL Sunday Ticket
Where’s the hope for magazines? Mobile.
PBS and CBS lead News & Documentary Emmys
Paper cuts: The New York Times chops jobs
NBC’s ‘Voice’ dominates another Tuesday night
NBC wins premiere week, yet again
A promising postseason for MLB
Here it is, big talk on Advertising Week
‘Bad Judge,’ just all around way bad
- C. Brett Marottoli rises to VP of program acquisitions at Starz
- E! president Suzanne Kolb exits the network
- Sandy Alouete rises to SVP of talent and music programming at VH1
- Jack Foley becomes VP of business development at Westwood One
- Marie Joshi becomes director of strategic partnerships at Adaptly
- Liane Pierce becomes VP of client services at Yieldbot
- Stephanie Pilon becomes head of UK sales at adjust
- Ryan Hansen guesting on CW's upcoming 'iZombie'
- Soap opera writer Sam Hall dies at age 93
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior media buyer job in Los Angeles
Media assistant position in Boise, Idaho
Online media buyer position in San Francisco
Senior media planner/buyer job in Des Moines
Needed: Inside multimedia sales rep in Mass.