Spot TV spending surges on political ads
November 9, 2012
Political advertising was a nearly billion-dollar business in October for local TV stations.
Spot TV brought in $994.8 million in political spending in October through Oct. 27, according to Kantar Media CMAG data analyzed by Wells Fargo Securities, with year-to-date local TV political spending at $2.22 billion through Oct. 27.
Adding in national spot and network ad dollars, political ad spending on all of broadcast TV stood at $2.42 billion through Oct. 27, up 13.1 percent from the previous week's total.
Wells Fargo projects that spot TV spending will hit $2.8 billion after the final week is tallied.
During the week ended Oct. 27, congressional candidates accounted for 41.4 percent of the political dollars, with 33.4 percent coming from the presidential race, 21.2 percent from ballot initiatives and 4.0 percent other.
Through Oct. 27 the top five markets with the greatest political dollars were Washington, D.C., Los Angeles, Cleveland, Las Vegas and Denver. The top five markets with the greatest change in political dollars during the week ended Oct. 27 were Los Angeles, Philadelphia, Boston, Cleveland and Orlando.
During this year's election cycle through Oct. 17, federal fundraising was at $5.17 billion, and it was distributed fairly evenly. Of those dollars 23 percent were raised by presidential candidates, 22 percent by political parties, 22 percent by PACs, 20 percent by House candidates and 13 percent by Senate candidates.
Tags: ad spending, ads, election, los angeles, political, political ad dollars, political ad spending, political ads, political advertising, political dollars, political spending, spot, spot TV, tv, wells fargo, Wells Fargo Securities
‘Extant’ returns to a series low
Facebook monetizing booming videos
Record crowd turns out for semifinal win
What’s ailng the U. S. media economy
Dallas: TV builds on furniture spending
Wack job: A Donald Trump rantalogue
‘Hollywood Cycle,’ peddling to nowhere
Weekend TV: Women play for title
Cable overnights: ‘Haves’ hits a high
‘Avenida Brasil’ helps boost Telemundo
Microsoft eases out of display advertising
TV Land yanks ‘Dukes of Hazzard’
Okay start for new drama ‘Zoo’
- Chris Garbutt becomes global creative president at TBWA
- Steve Jun becomes CEO at INNOCEAN Worldwide Americas
- Jon Ruppel becomes creative director at Team One
- Karen Kaufman becomes managing partner at Gain Theory
- Clay Fisher becomes SVP of consumer marketing at The NY Times
- Merope Mills and Paul Lewis rise at Guardian U.S.
- Kurt Hoy becomes content strategy director at Bonnier Motorcycle Group
- Mike Zaneis becomes president and CEO at Trustworthy Accountability Group
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta
Media planner position in Minneapolis
Media buyer position in Sacramento