Spot TV spending surges on political ads
November 9, 2012
Political advertising was a nearly billion-dollar business in October for local TV stations.
Spot TV brought in $994.8 million in political spending in October through Oct. 27, according to Kantar Media CMAG data analyzed by Wells Fargo Securities, with year-to-date local TV political spending at $2.22 billion through Oct. 27.
Adding in national spot and network ad dollars, political ad spending on all of broadcast TV stood at $2.42 billion through Oct. 27, up 13.1 percent from the previous week's total.
Wells Fargo projects that spot TV spending will hit $2.8 billion after the final week is tallied.
During the week ended Oct. 27, congressional candidates accounted for 41.4 percent of the political dollars, with 33.4 percent coming from the presidential race, 21.2 percent from ballot initiatives and 4.0 percent other.
Through Oct. 27 the top five markets with the greatest political dollars were Washington, D.C., Los Angeles, Cleveland, Las Vegas and Denver. The top five markets with the greatest change in political dollars during the week ended Oct. 27 were Los Angeles, Philadelphia, Boston, Cleveland and Orlando.
During this year's election cycle through Oct. 17, federal fundraising was at $5.17 billion, and it was distributed fairly evenly. Of those dollars 23 percent were raised by presidential candidates, 22 percent by political parties, 22 percent by PACs, 20 percent by House candidates and 13 percent by Senate candidates.
Tags: ad spending, ads, election, los angeles, political, political ad dollars, political ad spending, political ads, political advertising, political dollars, political spending, spot, spot TV, tv, wells fargo, Wells Fargo Securities
With the big game, CBS surges to No. 1
What’s hot (and not) in social media
Twenty years later, our O.J. obsession stands
Sorry, ad blockers, Wired isn’t having it
Catch the next big wave: Hispanic media
For Dick Wolf, a second shot at history
Cable overnights: Promising start for Bee
Fox just edges rising ABC on Monday
‘X-Files’ premiere soars among DVR viewers
Republican debate tops Democrats on Twitter
Programming blog: What’s canceled and renewed
Smaller crowd for this year’s Super Bowl
Readers: Super Bowl ads were pretty ho-hum
- Mark Andeer becomes CMO at The Escape Pod
- Debbie Myszynski becomes group account director at Frequency540
- Charles Chung becomes executive production director R/GA
- Chris McCumber rises to entertainment president at NBCU Cable
- Nina Lederman becomes EVP of scripted at All3Media America
- Josh Feldman becomes EVP of partnerships at NBCUniversal
- Michael McCarthy becomes reporter and producer at Sporting News
- Anthony Anderson guesting on Disney's 'Doc McStuffins'
- Adan Canto joins the cast of ABC's 'Designated Survivor'
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital content manager opening in Atlanta
Senior media planner wanted in Des Moines
Media planner/buyer position in Cincinnati
Looking for a media strategist in Cincinnati
Opening for a marketing communications manager