Sports lift Fox to Sunday night win
Football overrun starts the night with a 9.8 in 18-49s
October 29, 2012
With a big assist from football overrun at 7 p.m., Fox snapped NBC’s Sunday night win streak with coverage of the final game of the World Series.
The network averaged a 5.6 adults 18-49 rating and 13 share in primetime, according to Nielsen overnights, just ahead of NBC’s 5.1/12. Baseball began at 8 p.m.
As a reminder, overnights measure only timeslot data and not actual program data, and both networks’ sports coverage continued past 11 p.m. More accurate numbers for Sunday night will not be released until tomorrow.
Still, it looks as though the final game of the World Series was probably the highest rated as the San Francisco Giants wrapped up their second title in three seasons.
Baseball got a boost from football. NFL overrun averaged a 9.8 at 7 p.m., by far the highest rating of the night, and that lifted the first hour of the baseball game to a 5.3, its best rating this series.
NBC still did well with “Sunday Night Football,” which averaged an 11.4 metered-market household rating, up 39 percent over the game that aired opposite the World Series last year.
ABC’s “Once Upon a Time” finished as the top scripted show last night, drawing a 3.4, up 4 percent over the previous week.
The 100th episode of CBS’s “The Mentalist” jumped 20 percent over last week to a 1.8 at 10 p.m.
With Fox and NBC well ahead of the competition on the night, ABC finished third at 2.3/6, CBS fourth at 1.9/5, Univision fifth at 1.1/3 and Telemundo sixth at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
Also, ratings for NBC's NFL and Fox's baseball coverage are approximate as fast nationals measure timeslot and not actual program data.
At 7 p.m. Fox was first with a 9.8 for NFL overrun and "The OT," followed by NBC with a 2.2 for "Football Night in America." CBS was third with a 1.7 for "60 Minutes," ABC fourth with a 1.6 for "America's Funniest Home Videos," Univision fifth with a 0.7 for "Aqui y Ahora" and Telemundo sixth with a 0.3 for a Mexican league soccer match.
NBC moved to first at 8 p.m. with a 5.7 for NFL pregame and the start of "SNF," while Fox slipped to second with a 5.3 for its first hour of baseball. ABC was third with a 3.4 for "Time," CBS fourth with a 2.4 for "The Amazing Race," Univision fifth with a 1.2 for "Mira Quien Baila" and Telemundo sixth with a 0.3 for more soccer.
At 9 p.m. NBC led with a 6.6 for "SNF," with Fox second with a 3.7 for baseball. ABC was third with a 2.7 for "Revenge," CBS fourth with a 1.8 for "The Good Wife," Univision fifth with a 1.5 for "Baila" and Telemundo sixth with a 0.3 for "Yo Me Llamo."
NBC was first again at 10 p.m. with a 5.9 for football, followed by Fox with a 3.6 for the World Series. CBS was third with a 1.8 for "Mentalist," ABC fourth with a 1.6 for "666 Park Avenue," Univision fifth with a 1.1 for "Sal y Pimienta" and Telemundo sixth with a 0.3 for "Llamo."
Fox was also first for the night among households with a 10.0 average overnight rating and a 15 share. NBC was second at 7.9/12, CBS third at 6.4/9, ABC fourth at 4.4/7, Univision fifth at 1.6/2 and Telemundo sixth at 0.4/1.
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