So-so return for CBS’s ‘Unforgettable’
Second-season premiere draws a 1.3 in 18-49s
July 29, 2013
People didn’t exactly forget about “Unforgettable,” CBS’s canceled-then-revived drama that returned for its second season last night.
But they weren’t exactly clamoring for the show, either.
“Unforgettable” drew a 1.3 adults 18-49 rating last night at 9 p.m., according to Nielsen overnights, finishing third in its timeslot behind Univision’s “Amores Verdaderos” finale and Fox’s animated repeats.
Even so, “Unforgettable” improved significantly on the repeats of “The Good Wife” that had been airing in the timeslot.
The premiere rating was barely half the 2.9 “Unforgettable” earned in for its first-season bow nearly two years ago, which is not a surprise.
That debut aired during the regular season, which has much higher television viewing levels. And “Unforgettable” has also been on a hiatus of more than a year, which likely resulted in many viewers forgetting that it was coming back.
Meanwhile, elsewhere last night, the Spanish-language networks drew very strong ratings. “Amores” averaged a 1.7 for its two-hour ender from 8 to 10 p.m., winning its timeslot in its final hour with a 1.9. It finished as the night’s No. 2 show to CBS’s “Big Brother.”
And the three-hour season finale of Telemundo’s hit show “La Voz Kids” built from a 0.7 at 8 p.m. to a 1.2 at 10 p.m., winning its final hour, a real rarity for a Telemundo series.
CBS and Univision tied for first for the night among 18-49s, each with a 1.3 average overnight rating and a 4 share. Fox was third at 1.2/4, ABC fourth at 0.9/3, Telemundo fifth at 0.8/2 and NBC sixth at 0.7/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
At 7 p.m. CBS was first with a 1.0 for “60 Minutes,” while ABC and Fox tied for second at 0.8, ABC for a repeat of “America’s Funniest Home Videos” and Fox for reruns of “American Dad” and “The Simpsons.” Univision was fourth with a 0.7 for “Noticiero Univision” and “Aqui y Ahora,” NBC fifth with a 0.6 for a repeat of “America’s Got Talent” and Telemundo sixth with a 0.5 for the movie “The Spy Next Door.”
CBS extended its lead at 8 p.m. with a 2.2 for “Brother,” followed by Univision with a 1.5 for “Verdaderos.” Fox was third with a 1.4 for reruns of “The Simpsons” and “Bob’s Burgers,” ABC fourth with a 1.1 for “Celebrity Wife Swap,” NBC fifth with a 0.8 for more of its “Talent” rerun and Telemundo sixth with a 0.7 for “Voz.”
Univision moved to first at 9 p.m. with a 1.9 for more “Verdaderos,” with Fox second with a 1.6 for reruns of “Family Guy.” CBS was third with a 1.3 for “Unforgettable,” ABC fourth with a 1.1 for “Whodunnit,” Telemundo fifth with a 1.0 for more “Voz” and NBC fifth with a 0.7 for a repeat of “Law & Order: Special Victims Unit.”
Telemundo took the lead at 10 p.m. with a 1.2 for the final hour of “Voz,” while Univision slipped to second with a 0.9 for “Sal y Pimienta.” CBS was third with a 0.7 for a repeat of “The Mentalist,” ABC fourth with a 0.6 for a repeat of “Castle” and NBC fifth with a 0.5 for “Crossing Lines.”
Among households, CBS was first for the night with a 4.3 average overnight rating and a 7 share. ABC was second at 2.0/4, NBC third at 1.9/3, Univision fourth at 1.6/3, Fox fifth at 1.5/3 and Telemundo sixth at 1.0/2.
ABC wins first night of November sweeps
Game 7 smacks a home run for Fox
A buyer’s primer on out of home measurement
‘Olive Kitteridge,’ fine tale brilliantly told
Rachel, talk to me about networking
The new frontier: Digital out of home
Best tube bets this weekend
So, who will win the November sweeps?
The complete TV schedule for election night
‘Sleepy Hollow’ scares up some buzz with Lyft
NBC Universal renews Meredith Vieira’s show
Native advertising gives NY Times a lift
NBC keeps on riding the Breeder’s Cup
- Jessie McGuire becomes U.S. strategy director at Elmwood
- Greg McAlinden becomes creative director at ODD
- Nick Ascheim rises and Shaun Hekking joins at BBC Worldwide
- Jonathan Hills becomes VP of digital media at Bravo Media
- Debbie Reichig becomes SVP of sales research at Twentieth TV
- Isaac Payam Ahdout becomes SVP of engineering at Tapad
- Fred Melamed joins Showtime's 'House of Lies'
- Lily Rabe appearing on FX's 'American Horror Story'
- 'Sons of Anarchy' cast guesting on TBS's 'Conan'
- Joel McHale remaining host of E!’s ‘The Soup’
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media buyer wanted in Las Vegas
Junior media buyer opening in Venice, California
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin