So-so return for CBS’s ‘Unforgettable’
Second-season premiere draws a 1.3 in 18-49s
July 29, 2013
People didn’t exactly forget about “Unforgettable,” CBS’s canceled-then-revived drama that returned for its second season last night.
But they weren’t exactly clamoring for the show, either.
“Unforgettable” drew a 1.3 adults 18-49 rating last night at 9 p.m., according to Nielsen overnights, finishing third in its timeslot behind Univision’s “Amores Verdaderos” finale and Fox’s animated repeats.
Even so, “Unforgettable” improved significantly on the repeats of “The Good Wife” that had been airing in the timeslot.
The premiere rating was barely half the 2.9 “Unforgettable” earned in for its first-season bow nearly two years ago, which is not a surprise.
That debut aired during the regular season, which has much higher television viewing levels. And “Unforgettable” has also been on a hiatus of more than a year, which likely resulted in many viewers forgetting that it was coming back.
Meanwhile, elsewhere last night, the Spanish-language networks drew very strong ratings. “Amores” averaged a 1.7 for its two-hour ender from 8 to 10 p.m., winning its timeslot in its final hour with a 1.9. It finished as the night’s No. 2 show to CBS’s “Big Brother.”
And the three-hour season finale of Telemundo’s hit show “La Voz Kids” built from a 0.7 at 8 p.m. to a 1.2 at 10 p.m., winning its final hour, a real rarity for a Telemundo series.
CBS and Univision tied for first for the night among 18-49s, each with a 1.3 average overnight rating and a 4 share. Fox was third at 1.2/4, ABC fourth at 0.9/3, Telemundo fifth at 0.8/2 and NBC sixth at 0.7/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
At 7 p.m. CBS was first with a 1.0 for “60 Minutes,” while ABC and Fox tied for second at 0.8, ABC for a repeat of “America’s Funniest Home Videos” and Fox for reruns of “American Dad” and “The Simpsons.” Univision was fourth with a 0.7 for “Noticiero Univision” and “Aqui y Ahora,” NBC fifth with a 0.6 for a repeat of “America’s Got Talent” and Telemundo sixth with a 0.5 for the movie “The Spy Next Door.”
CBS extended its lead at 8 p.m. with a 2.2 for “Brother,” followed by Univision with a 1.5 for “Verdaderos.” Fox was third with a 1.4 for reruns of “The Simpsons” and “Bob’s Burgers,” ABC fourth with a 1.1 for “Celebrity Wife Swap,” NBC fifth with a 0.8 for more of its “Talent” rerun and Telemundo sixth with a 0.7 for “Voz.”
Univision moved to first at 9 p.m. with a 1.9 for more “Verdaderos,” with Fox second with a 1.6 for reruns of “Family Guy.” CBS was third with a 1.3 for “Unforgettable,” ABC fourth with a 1.1 for “Whodunnit,” Telemundo fifth with a 1.0 for more “Voz” and NBC fifth with a 0.7 for a repeat of “Law & Order: Special Victims Unit.”
Telemundo took the lead at 10 p.m. with a 1.2 for the final hour of “Voz,” while Univision slipped to second with a 0.9 for “Sal y Pimienta.” CBS was third with a 0.7 for a repeat of “The Mentalist,” ABC fourth with a 0.6 for a repeat of “Castle” and NBC fifth with a 0.5 for “Crossing Lines.”
Among households, CBS was first for the night with a 4.3 average overnight rating and a 7 share. ABC was second at 2.0/4, NBC third at 1.9/3, Univision fourth at 1.6/3, Fox fifth at 1.5/3 and Telemundo sixth at 1.0/2.
Fox fills out next season with a pair of pickups
Time Inc. to bidders: No breaking up the company
Is ‘Missing Richard Simmons’ the next ‘Serial’?
NBC wins eighth straight Tuesday with ‘This Is Us’
How the Daytona 500 will play out on social media
TV programming blog: All the cancellations and renewals
Study: Millennial men are cutting the cord in droves
MLB may soon play ball in a new place: Facebook
Google: We’re going for MRC accreditation too
The 2017 Academy Awards by the numbers
Hispanic media upbeat, even in the face of roundups
For ‘Speechless,’ a shameless plug for the Oscars
After huge stink, Breitbart News editor takes a powder
- Ian Loon becomes Singapore managing director at Starcom
- Global Team Blue CCO Toby Barlow exits
- Alice Ollstein becomes a reporter at Talking Points Memo
- Steffen Svartberg Kristiansen becomes head of Nordic operations at Tapad
- Ezekiel Emanuel becomes a contributor at Fox News Channel
- Alex Meraz joins WGN America's 'Scalped'
- Tim Robbins joins the cast of HBO's Alan Ball drama
- Fox News Channel personality Brenda Buttner dies at 55
- Film critic Richard Schickel dies at age 84
This week’s top-rated movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: December 2016
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York