So long to a relic: The Fairness Doctrine
Regulation required stations to present opposing views
August 23, 2011
Twenty-four years after the Federal Communications Commission stopped enforcing it, the Fairness Doctrine is finally being struck from the agency’s book of regulations.
The FCC said yesterday that it will eliminate the controversial law, which was instituted in 1949 to ensure that all broadcasters gave equal time to differing political viewpoints, as part of a greater agency housecleaning that will strike down a total of 83 other little-enforced rules.
The Fairness Doctrine made sense, at least in theory, when it was introduced during the Harry Truman era. Back then there were fewer media outlets, and a lot of areas of the country, as well as big cities, were dominated by political machines that often exercised their power to stifle dissent.
Regulators wanted to ensure that listeners and viewers were exposed to a balanced range of political views instead of just one.
In practice, however, the Fairness Doctrine put a chill on political coverage. In the early years stations were reluctant to allow political talk of any sort for fear they would not present enough balance to satisfy government regulators.
As the media world matured, and viewpoints on the left and right became plentiful on news talk shows, as well as cable outlets such as Fox News Channel and MSNBC, the rule seemed more and more antiquated.
Though it stayed on the books, the FCC stopped enforcing it in 1987.
That did not stop some from attempting to have it enforced.
Occasionally someone on the left or right would call upon the FCC to step in, typically when their opponents were seen to be getting more coverage than they thought they deserved.
For example, a few years back, Democrats pressed the FCC to look into the plethora of right-leaning radio talk shows on stations that did not present a similar left-leaning option.
But those requests never resulted in an actual investigation, and earlier this summer FCC chairman Julius Genachowski told Congress that he intended to get rid of the rule.
It won’t be officially stricken from the books for several weeks, however. The FCC has to publish a notice in the Federal Register first.
Related News
CBS yanks tornado-themed ‘Mike & Molly’
No Oscar repeat for Seth MacFarlane
And now, ‘Charlie Rose Weekend’
Broadcast upfront by the numbers
Bonnier buys nine motorcycle magazines
Readers: Pandora’s not a huge threat to radio
San Francisco: Sports spur ad spending
‘Showville,’ sweet on small-town talent
Putting the PSU scandal in perspective
So, how will the upfront shake out?
‘Star Trek’ opens to $84 million
Big turnout for Billboard Music Awards
This week’s top movies, songs and books
People
- Tim Bosch rises to director of media and planning at Likeable Media
- Deborah Turness officially becomes NBC News president
- Kevin Baron becomes executive editor at Defense One
- Russell Maitland and Heidi Corn join Veria Living
- CJ Kettler becomes CEO at Channel One News
- Robert Sarabia becomes VP of sales at Telemundo Station Group
- Nick Pahade becomes CEO at Poptent
- Emilia Sherifova becomes CTO at PulsePoint
- Colin McLean and Tousanna Durgan join Crux
- Benjy Sarlin becomes a politics reporter at MSNBC.com
- Cristin Milioti becomes a regular on CBS's 'How I Met Your Mother'
- Actress Christine White dies at age 86
This week’s top movies, songs and books
This week’s cable ratings
This week’s broadcast ratings
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media planner opening in San Francisco
Media buyer/search specialist in Los Angeles
Media supervisor position in Kohler, WI
Associate media director in New York
Digital media planner opening in Boston