Shoppers: Apple is most inspiring to us
October 2, 2012
The late Steve Jobs always pushed his team at Apple to put the customer experience first, even if that meant delaying a new product rollout or spending hours obsessing over how to fix a small glitch.
That approach has paid off for Apple.
The company came out on top for the second straight year in a poll that asked U.S. shoppers which brand they found “most inspiring.”
The survey, conducted by the consultancy Performance Inspired, also found that customers feel Apple lets them be creative. They associated the words innovative and fun with the company.
Walmart ranked second in the poll, with shoppers lauding its low prices and friendly atmosphere. Apparently those greeters are good for something.
Google placed third, with participants describing it as informative and nice.
Chick-fil-A, which has been immersed in controversy over its funding of groups that oppose gay marriage, also rated highly in the poll, finishing seventh behind Target, Microsoft and Amazon.
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