Shoppers: Apple is most inspiring to us
October 2, 2012
The late Steve Jobs always pushed his team at Apple to put the customer experience first, even if that meant delaying a new product rollout or spending hours obsessing over how to fix a small glitch.
That approach has paid off for Apple.
The company came out on top for the second straight year in a poll that asked U.S. shoppers which brand they found “most inspiring.”
The survey, conducted by the consultancy Performance Inspired, also found that customers feel Apple lets them be creative. They associated the words innovative and fun with the company.
Walmart ranked second in the poll, with shoppers lauding its low prices and friendly atmosphere. Apparently those greeters are good for something.
Google placed third, with participants describing it as informative and nice.
Chick-fil-A, which has been immersed in controversy over its funding of groups that oppose gay marriage, also rated highly in the poll, finishing seventh behind Target, Microsoft and Amazon.
Where’s the hope for magazines? Mobile.
The season’s top new shows, so far
‘Gracepoint,’ solid remake of Brit drama
So, what’s the future for celebrity magazines?
Finally, the CW’s fall lineup kicks off
Cable overnights: Postseason MLB draws a crowd
Adios, ‘Utopia:’ Fox yanks show’s Tuesday edition
DirecTV hangs on to NFL Sunday Ticket
PBS and CBS lead News & Documentary Emmys
Paper cuts: The New York Times chops jobs
NBC’s ‘Voice’ dominates another Tuesday night
NBC wins premiere week, yet again
A promising postseason for MLB
- C. Brett Marottoli rises to VP of program acquisitions at Starz
- E! president Suzanne Kolb exits the network
- Sandy Alouete rises to SVP of talent and music programming at VH1
- Jack Foley becomes VP of business development at Westwood One
- Marie Joshi becomes director of strategic partnerships at Adaptly
- Liane Pierce becomes VP of client services at Yieldbot
- Stephanie Pilon becomes head of UK sales at adjust
- Ryan Hansen guesting on CW's upcoming 'iZombie'
- Soap opera writer Sam Hall dies at age 93
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior media buyer job in Los Angeles
Media assistant position in Boise, Idaho
Online media buyer position in San Francisco
Senior media planner/buyer job in Des Moines
Needed: Inside multimedia sales rep in Mass.