Second debate tumbles on social media
October 11, 2016
Sunday night’s second debate between Donald Trump and Hillary Clinton generated 61.67 million social interactions, according to Nielsen, down 26 percent from 83.02 million for the first debate about two weeks earlier.
Of those interactions, 46.86 million were on Facebook and 14.81 million were on Twitter.
Overall 18.01 million unique people interacted with the debate, down 25 percent from 23.97 for the first debate.
The declines in social media mirror the TV viewership almost exactly. Sunday’s second debate was down 24 percent, from 84.0 million to 63.6 million.
Despite the declines, however, Trump-Clinton II still dominated the week on social media. Just two other non-sporting events generated more than 1 million social interactions: the vice presidential debate (16.38 million) and the BET Hip Hop Awards (2.44 million).
NFL dominates the week in sports
Among sporting events, the NFL dominated the week ended Oct. 9. Seven of the week’s 10 most-social events were NFL games, led by Sunday’s contest between the Bengals and Cowboys on CBS (6.70 million interactions).
The three non-NFL games to make the top 10 were all postseason baseball games involving the San Francisco Giants.
Its wild card game versus the Mets was No. 2 overall with 3.74 million interactions. Game one of the National League Division Series versus the Cubs was No. 3 with 3.15 million. And game two of the NLDS was No. 7 with 2.18 million.
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