Scary good numbers for ‘Walking Dead’
AMC zombie drama draws 16.1 million total viewers
October 15, 2013
“The Walking Dead” can be classified as a phenomenon now.
A record 16.1 million total viewers tuned in for Sunday night’s season-four premiere at 9 p.m., according to Nielsen, bettering the show’s previous series record by an incredible 3.7 million viewers.
The AMC drama also set a new series record among adults 18-49, averaging 10.4 million.
That was up 2.3 million from the previous series best, set during the season three finale.
Perhaps more impressive, that makes “Dead” the most-watched show in the demo on any channel, broadcast or cable, this fall, and that includes sports. Not even an NFL game has drawn more 18-49 viewers this season.
The huge gains in viewership since season three suggest that “Dead” is following the same growth pattern as AMC’s recently ended hit “Breaking Bad.”
“Bad” more than quadrupled its viewership from its first to its final year as viewers caught up with previous seasons on Netflix and by other means of binge viewing.
When the show’s final episode aired, more than 10 million people tuned in, making it the most-watched basic cable series finale ever. That would have been hard to predict based on the show’s modest ratings back in season one.
“Dead” is seeing similar growth, though the pattern is a bit different. The show was already one of the most popular programs on television entering Sunday night. It finished as the No. 1 entertainment program on broadcast or cable last season in 18-49s, and it looks like it’s on pace to maintain that title easily this fall.
AMC is forecasting that with DVR playback, “Dead” will grow to more than 20 million viewers.
The network’s post-“Dead” talk show, “The Talking Dead,” which breaks down key plot points on the program, also drew record numbers Sunday.
“Talking” averaged a series-best 5.1 million total viewers and 3.3 million 18-49s at 10 p.m.
‘Dome’ rebounds from series low
The internet of things, demystified
Radio ad $ in first half: Flat to last year
Programming blog: Latest pickups and cancellations
A local TV station, a national tragedy
New Orleans: Looking back at Katrina
‘Narcos,’ ripping tale of the drug wars
Tell us your thoughts on Hispanic media
Boost your media IQ. Sign up here.
Weekend TV: Jammin’ with Miley Cyrus
Survey: Social media ad spending will rise
Cable overnights: Another big night for FNC
The new YouTube Gaming at a glance
- Kyla Jacobs rises to global business development director at TBWA
- Rob FitzGerald becomes U.S. president at We Are Social
- Mandy Graham joins and Maria Smith rises at M&C Saatchi
- David Duncan becomes chief strategy officer at BBDO Minneapolis
- Zan Goodman becomes design director at Chandelier
- Patty Hirsch becomes digital GM for sports at Time Inc.
- Bob Gold becomes SVP of distribution at Poker Central
- Alison Fitzgerald becomes health policy correspondent at NPR
- Baratunde Thurston becomes supervising producer at 'The Daily Show'
- Jim Belushi joins the cast of Fox's pilot "Urban Cowboy'
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Interactive media buyer job in Cedar Falls, Iowa
Junior media planner wanted in Austin
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois