Scary good numbers for ‘Walking Dead’
AMC zombie drama draws 16.1 million total viewers
October 15, 2013
“The Walking Dead” can be classified as a phenomenon now.
A record 16.1 million total viewers tuned in for Sunday night’s season-four premiere at 9 p.m., according to Nielsen, bettering the show’s previous series record by an incredible 3.7 million viewers.
The AMC drama also set a new series record among adults 18-49, averaging 10.4 million.
That was up 2.3 million from the previous series best, set during the season three finale.
Perhaps more impressive, that makes “Dead” the most-watched show in the demo on any channel, broadcast or cable, this fall, and that includes sports. Not even an NFL game has drawn more 18-49 viewers this season.
The huge gains in viewership since season three suggest that “Dead” is following the same growth pattern as AMC’s recently ended hit “Breaking Bad.”
“Bad” more than quadrupled its viewership from its first to its final year as viewers caught up with previous seasons on Netflix and by other means of binge viewing.
When the show’s final episode aired, more than 10 million people tuned in, making it the most-watched basic cable series finale ever. That would have been hard to predict based on the show’s modest ratings back in season one.
“Dead” is seeing similar growth, though the pattern is a bit different. The show was already one of the most popular programs on television entering Sunday night. It finished as the No. 1 entertainment program on broadcast or cable last season in 18-49s, and it looks like it’s on pace to maintain that title easily this fall.
AMC is forecasting that with DVR playback, “Dead” will grow to more than 20 million viewers.
The network’s post-“Dead” talk show, “The Talking Dead,” which breaks down key plot points on the program, also drew record numbers Sunday.
“Talking” averaged a series-best 5.1 million total viewers and 3.3 million 18-49s at 10 p.m.
Buh-bye, Boo Boo: TLC cancels reality show
‘Thursday Night Football’ goes out on top
No new shows have been axed. Why?
Magazines’ one area of hurt: On PCs
‘Death Comes to Pemberley,’ dear Jane
Rachel, I’ve gone years with no raise
Tell us, what’s your take on Martha Stewart?
Best tube bets this weekend
World Series viewership rises in Game 2
Behind AMC’s decision to buy into BBC America
Final cable upfront tally: Down from last year
FCC: Media mega-mergers are on hold
Competition holds up against World Series
- Matt Herrmann becomes CSO at Pereira & O’Dell
- Jeff Maldavir rises to VP of client services at Millennium Communications
- Peter Lattman rises to deputy business editor at The NY Times
- Boris Gartner becomes chief strategy officer at Fusion
- Paul Greenberg becomes CEO at Nylon Media
- Andrew Horlick rises to VP of sales at Bidtellect
- Courtney Love joins the cast of Fox's 'Empire’
- Steve Coogan replacing late Philip Seymour Hoffman in Showtime's 'Happyish'
- Michelle Trachtenberg guesting on Fox's 'Sleepy Hollow'
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago