‘Scandal,’ crazy, sexy and so, so hot
ABC show hit a series high last week with its signature mix
May 16, 2013
“Scandal” is proof that, with the right nurturing, a program with a decidedly mediocre first season can still become a hit.
The ABC drama airs its season finale tonight at 10 p.m. as one of the hottest shows on broadcast, a year after barely getting picked up for a second season.
The show benefited from having a big name behind it, “Grey’s Anatomy” creator Shonda Rhimes.
The program, about a crisis management firm owner who’s having an affair with the president, saw its ratings begin to rise last fall.
Every week it seems the plotlines get more outrageous and more sex-soaked, and that’s helped drive its gains. The show, the first broadcast drama in nearly 40 years to feature an African-American lead actress, is the No. 1 program among black viewers this season.
“Scandal” was the No. 1 drama on broadcast last week with a series-high 3.2 adults 18-49 Nielsen rating for its penultimate episode, which finally answered the season-long question of who the mole at OPA was.
This week ratings could climb higher as viewers tune in to find out more about the huge twist (the mole turned out to be a guy who was presumed dead).
A look at this week’s top TV draws
THURSDAY, MAY 16
|8 p.m.||Fox||“American Idol” (R)||Season finale. Plenty of performances in the two-hour finale before the season 12 winner is revealed.|
|8 p.m.||CBS||“The Big Bang Theory” (C)||Season finale. Penny and Sheldon don’t know what to do when Leonard is offered a good job in another country.|
|8 p.m.||CW||“The Vampire Diaries” (D)||Season finale. Ghosts fill the town on a creepy graduation night.|
|9 p.m.||NBC||“The Office” (C)||Series finale. A number of former staff members return to attend a wedding and take part in final interview sessions.|
|9 p.m.||ABC||“Grey’s Anatomy” (D)||Season finale. The hospital begins to fill quickly with victims from a dangerous storm.|
|10 p.m.||MTV||“The Show With Vinny” (T)||Mark Wahlberg, Anthony Mackie and Ke$ha all guest.|
FRIDAY, MAY 17
|8 p.m.||CBS||“Undercover Boss” (R)||Season finale. Past bosses from the show’s four seasons discuss how the experience has affected them.|
|8 p.m.||CW||“Nikita” (D)||Season finale. Amanda creates a situation where Nikita must choose to save Michael or herself.|
|9 p.m.||ABC||“Shark Tank” (R)||Season finale. Among the pitches are an all-natural treat for dogs and a language translation app.|
|9 p.m.||TLC||“Say Yes to the Dress: Atlanta” (R)||Season finale. Lori deals with a client who brings along her fiancé and four kids.|
|10 p.m.||IFX||“Maron” (C)||Marc’s father shows up equipped with an idea he thinks could make them both rich.|
|11:35 p.m.||ABC||“Jimmy Kimmel Live” (T)||“The Voice” coach Adam Levine and actress Alice Eve both guest.|
SATURDAY, MAY 18
|3 p.m.||CBS||“PGA Golf” (S)||Third round of the Byron Nelson Championship from Irving, Texas.|
|4:30 p.m.||NBC||“Horse Racing” (S)||The 137th running of the Preakness Stakes.|
|9 p.m.||HBO||“Rock and Roll Hall of Fame Induction Ceremony” (A)||Those scheduled to perform in the 28th annual event include Heart, Public Enemy and Rush.|
|9 p.m.||Showtime||“All Access: Mayweather vs. Guerrero” (R)||A final look at the boxing match and the aftermath that followed.|
|9 p.m.||ABC||“20/20″ (N)||Special Barbara Walters music edition titled “Billboard’s All-Stars.”|
|11:30 p.m.||NBC||“Saturday Night Live” (C)||Season finale. Ben Affleck hosts and Kanye West performs.|
SUNDAY, MAY 19
|8 p.m.||Fox||“The Simpsons” (C)||Season finale. Carl runs away with lottery winnings he is supposed to share with Homer, Moe and Lenny.|
|8 p.m.||ABC||“Billboard Music Awards” (A)||Tracy Morgan hosts, with performances by Justin Bieber, Pitbull, Bruno Mars, Prince and others.|
|9 p.m.||NBC||“Celebrity Apprentice” (R)||Season finale. The winner of the show’s 13th season is selected.|
|9 p.m.||Discovery Channel||“Born to Be Wild” (N)||Series premiere. New looks at wildlife from various areas of North America.|
|10 p.m.||AMC||“Mad Men” (D)||Peggy looks for something that inspires her, and Don gets a surprise visit.|
|10 p.m.||Lifetime||“The Client List” (D)||Riley tries to get Lacey to go to their high school reunion.|
|A = awards show or special, C = comedy, D = drama, DD = daytime drama, G = game show, K = kids, M = movie, N = news/documentary, R = reality, S = sports, T = talk/variety show.|
CW tweaking three nights at midseason
Lots of surprises in Golden Globe nods
A merry night for ABC’s ‘Modern Family’
For TV, hitching on to new technology
Green Monday lives up to its name online
Goodbye, Bio channel, and hello to FYI
Cable overnights: ‘Sons’ closes season strong
For magazines, moving beyond print and digital
The five best Christmas specials
Why the bright outlook for local advertising
Real-time buying: Media’s next revolution
An early look at the Heisman favorite
Study: Millennials aren’t glued to smartphones
- Myles Kellam becomes director of client development at LevLane
- Elizabeth Tumulty rises to president of affiliate relations at CBS
- Bear Fisher becomes SVP of marketing at NBCUniversal
- Vernon Loeb becomes managing editor at The Houston Chronicle
- Jennie Morris and Jerry Blake join cable network Pivot
- Jeff Sottolano becomes director of programming at CBS Radio
- Four join online ad technology company Rubicon Project
- Bette Midler producing and starring in HBO's 'Mae West'
- Megan Mullally guesting on NBC's 'Sean Saves the World'
- Kevin Pollak joins CBS's comedy 'Mom'
- Dann Florek leaving NBC's 'Law & Order: SVU'
This week’s cable ratings
This week’s broadcast ratings
This week’s daypart ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s younger viewer ratings
Senior media planner opening in New York
Senior media buyer and planner in Denver
Programmatic media director in Chicago
Senior media planner position in Calgaray
Senior media planner in Midtown Manhattan