‘Scandal,’ crazy, sexy and so, so hot
ABC show hit a series high last week with its signature mix
May 16, 2013
“Scandal” is proof that, with the right nurturing, a program with a decidedly mediocre first season can still become a hit.
The ABC drama airs its season finale tonight at 10 p.m. as one of the hottest shows on broadcast, a year after barely getting picked up for a second season.
The show benefited from having a big name behind it, “Grey’s Anatomy” creator Shonda Rhimes.
The program, about a crisis management firm owner who’s having an affair with the president, saw its ratings begin to rise last fall.
Every week it seems the plotlines get more outrageous and more sex-soaked, and that’s helped drive its gains. The show, the first broadcast drama in nearly 40 years to feature an African-American lead actress, is the No. 1 program among black viewers this season.
“Scandal” was the No. 1 drama on broadcast last week with a series-high 3.2 adults 18-49 Nielsen rating for its penultimate episode, which finally answered the season-long question of who the mole at OPA was.
This week ratings could climb higher as viewers tune in to find out more about the huge twist (the mole turned out to be a guy who was presumed dead).
A look at this week’s top TV draws
THURSDAY, MAY 16
|8 p.m.||Fox||“American Idol” (R)||Season finale. Plenty of performances in the two-hour finale before the season 12 winner is revealed.|
|8 p.m.||CBS||“The Big Bang Theory” (C)||Season finale. Penny and Sheldon don’t know what to do when Leonard is offered a good job in another country.|
|8 p.m.||CW||“The Vampire Diaries” (D)||Season finale. Ghosts fill the town on a creepy graduation night.|
|9 p.m.||NBC||“The Office” (C)||Series finale. A number of former staff members return to attend a wedding and take part in final interview sessions.|
|9 p.m.||ABC||“Grey’s Anatomy” (D)||Season finale. The hospital begins to fill quickly with victims from a dangerous storm.|
|10 p.m.||MTV||“The Show With Vinny” (T)||Mark Wahlberg, Anthony Mackie and Ke$ha all guest.|
FRIDAY, MAY 17
|8 p.m.||CBS||“Undercover Boss” (R)||Season finale. Past bosses from the show’s four seasons discuss how the experience has affected them.|
|8 p.m.||CW||“Nikita” (D)||Season finale. Amanda creates a situation where Nikita must choose to save Michael or herself.|
|9 p.m.||ABC||“Shark Tank” (R)||Season finale. Among the pitches are an all-natural treat for dogs and a language translation app.|
|9 p.m.||TLC||“Say Yes to the Dress: Atlanta” (R)||Season finale. Lori deals with a client who brings along her fiancé and four kids.|
|10 p.m.||IFX||“Maron” (C)||Marc’s father shows up equipped with an idea he thinks could make them both rich.|
|11:35 p.m.||ABC||“Jimmy Kimmel Live” (T)||“The Voice” coach Adam Levine and actress Alice Eve both guest.|
SATURDAY, MAY 18
|3 p.m.||CBS||“PGA Golf” (S)||Third round of the Byron Nelson Championship from Irving, Texas.|
|4:30 p.m.||NBC||“Horse Racing” (S)||The 137th running of the Preakness Stakes.|
|9 p.m.||HBO||“Rock and Roll Hall of Fame Induction Ceremony” (A)||Those scheduled to perform in the 28th annual event include Heart, Public Enemy and Rush.|
|9 p.m.||Showtime||“All Access: Mayweather vs. Guerrero” (R)||A final look at the boxing match and the aftermath that followed.|
|9 p.m.||ABC||“20/20” (N)||Special Barbara Walters music edition titled “Billboard’s All-Stars.”|
|11:30 p.m.||NBC||“Saturday Night Live” (C)||Season finale. Ben Affleck hosts and Kanye West performs.|
SUNDAY, MAY 19
|8 p.m.||Fox||“The Simpsons” (C)||Season finale. Carl runs away with lottery winnings he is supposed to share with Homer, Moe and Lenny.|
|8 p.m.||ABC||“Billboard Music Awards” (A)||Tracy Morgan hosts, with performances by Justin Bieber, Pitbull, Bruno Mars, Prince and others.|
|9 p.m.||NBC||“Celebrity Apprentice” (R)||Season finale. The winner of the show’s 13th season is selected.|
|9 p.m.||Discovery Channel||“Born to Be Wild” (N)||Series premiere. New looks at wildlife from various areas of North America.|
|10 p.m.||AMC||“Mad Men” (D)||Peggy looks for something that inspires her, and Don gets a surprise visit.|
|10 p.m.||Lifetime||“The Client List” (D)||Riley tries to get Lacey to go to their high school reunion.|
|A = awards show or special, C = comedy, D = drama, DD = daytime drama, G = game show, K = kids, M = movie, N = news/documentary, R = reality, S = sports, T = talk/variety show.|
Yet another woman lobs accusations at Ailes
Alas, the VCR is dead. It hung on for so long.
On the final night of the DNC, Clinton falls behind
‘Big Brother’ boosts CBS to first in 18-49s
Programming blog: What’s canceled and renewed
The coming slowdown in auto sales and advertising
How viewers plan to view the Olympics: On TV
The next wave: America’s Hispanics and the New America
Rachel, I think it may be my time to leave media
Tell us, what do you expect from the Rio Games?
Weekend TV: Skydiving without a parachute
MLB sprints past other sports leagues in OOH beacons
Big stink over missing Hillary in newspapers
- Morgan Carroll rises to managing director at DigitasLBi Chicago
- Hwa-Shih Lee rises to SVP of digital at Palisades MediaGroup
- Katrien De Bauw becomes managing director at TBWA\Media Arts Lab
- Tori Socha rises to VP of original series at Spike TV
- Melissa Bell rises to publisher at Vox Media
- Michael Holderle becomes VP of integrated marketing at Entravision
- Lin-Manuel Miranda hosting 'PBS Arts Fall Festival'
- Idina Menzel starring in Lifetime's 'Beaches' remake
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: June 2016
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin
Digital media planner wanted in Salt Lake City
Direct mail media planner job in Minneapolis