Saturday overnights: Fox scores a win
December 3, 2012
College football was the big draw on Saturday night, with Fox’s coverage of the second-ever Big 10 championship game lifting the network to an easy victory.
Fox averaged a 1.7 adults 18-49 rating and 5 share in primetime, according to Nielsen overnights, 31 percent ahead of second-place finisher ABC, which drew a 1.3/4 for its coverage of a game between Texas and Kansas State.
CBS was third with a 1.2/4, NBC fourth with a 0.8/3, Univision fifth with a 0.7/2 and Telemundo sixth with a 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
Fox led every hour of the night for Wisconsin’s 70-31 drubbing of Nebraska, which averaged a 1.6 at 8 p.m. CBS was second with a 1.5 for the end of the SEC championship game and start of “Made in Jersey.” ABC placed third with a 1.1 for the start of the Texas-Kansas State contest, NBC was fourth with a 0.7 for the first hour of “It’s a Wonderful Life,” Univision was fifth with a 0.6 for the first hour of “Sabado Gigante,” and Telemundo was sixth with a 0.4.
At 9 p.m. Fox retained its lead with a 1.8 for the Big 10 game. ABC was second with a 1.3 for the Big 12 game, followed by CBS in third with a 1.1 for repeat of “Criminal Minds.” NBC’s second hour of “Life” and the second hour of Univision’s “Sabado” tied for fourth with a 0.8, and Telemundo was sixth with a 0.4.
At 10 p.m. Fox led once more with a 1.6, followed by ABC with a 1.5, both for football. CBS’s “48 Hours” was third with a 1.2, NBC’s “Life” was fourth with a 1.0, Univision’s “Sabado” was fifth with a 0.8, and Telemundo was sixth with a 0.5.
CBS led the night among households with a 3.5 rating and 6 share. ABC and NBC tied for second with a 3.0/5 apiece, with NBC fourth at 2.7/5, Univision fifth at 1.1/2, and Telemundo sixth at 0.5/1.
Tags: abc, big 10 championship, big 12 championship, cbs, college football, criminal minds, dvr, fox, Jersey, nbc, overnight ratings, overnights, saturday overnights, sports tv, Texas Kansas State, Wonderful Life
Ben Bradlee, in other people’s words
How the MRC investigates snafus
New York City: TV is suddenly tight
Tell us, what’s your take on Martha Stewart?
For ‘Newsreaders,’ a dash of the absurd
World Series posts new low for opener
KC agency to Royals: We’ve got your back
Cable overnights: ‘Sons’ stays even to last week
NBC comedy block declines on Tuesday
Univision’s ‘Corazon’ tops Hispanic broadcast
Huge Twitter crowd for BET Hip Hop Awards
This month’s new media traffic data
Remembering Ben Bradlee, editor
- Brad Cohn becomes executive creative director at MRY West
- John Pucci rises to CMO and CCO at Hawthorne Direct
- Dave Hadden becomes UX designer at Digital Pulp
- Maura Fritz becomes editorial recruiter at Hearst Magazines
- Joe Weisenthal becomes markets managing editor at Bloomberg.com
- Jennifer Hitzges and Petra Kobayashi join Redbook
- Larry Fitzmaurice, Zara Golden and Khalila Douze join The FADER
- Jessica Hopper becomes editor in chief at The Pitchfork Review
- Mimi Gigoux becomes EVP of human resources at Criteo
- Samantha Glynne becomes VP of branded entertainment at FremantleMedia
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago
Media buyer job in Medford, Oregon