Saturday overnights: Fox scores a win
December 3, 2012
College football was the big draw on Saturday night, with Fox’s coverage of the second-ever Big 10 championship game lifting the network to an easy victory.
Fox averaged a 1.7 adults 18-49 rating and 5 share in primetime, according to Nielsen overnights, 31 percent ahead of second-place finisher ABC, which drew a 1.3/4 for its coverage of a game between Texas and Kansas State.
CBS was third with a 1.2/4, NBC fourth with a 0.8/3, Univision fifth with a 0.7/2 and Telemundo sixth with a 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
Fox led every hour of the night for Wisconsin’s 70-31 drubbing of Nebraska, which averaged a 1.6 at 8 p.m. CBS was second with a 1.5 for the end of the SEC championship game and start of “Made in Jersey.” ABC placed third with a 1.1 for the start of the Texas-Kansas State contest, NBC was fourth with a 0.7 for the first hour of “It’s a Wonderful Life,” Univision was fifth with a 0.6 for the first hour of “Sabado Gigante,” and Telemundo was sixth with a 0.4.
At 9 p.m. Fox retained its lead with a 1.8 for the Big 10 game. ABC was second with a 1.3 for the Big 12 game, followed by CBS in third with a 1.1 for repeat of “Criminal Minds.” NBC’s second hour of “Life” and the second hour of Univision’s “Sabado” tied for fourth with a 0.8, and Telemundo was sixth with a 0.4.
At 10 p.m. Fox led once more with a 1.6, followed by ABC with a 1.5, both for football. CBS’s “48 Hours” was third with a 1.2, NBC’s “Life” was fourth with a 1.0, Univision’s “Sabado” was fifth with a 0.8, and Telemundo was sixth with a 0.5.
CBS led the night among households with a 3.5 rating and 6 share. ABC and NBC tied for second with a 3.0/5 apiece, with NBC fourth at 2.7/5, Univision fifth at 1.1/2, and Telemundo sixth at 0.5/1.
Tags: abc, big 10 championship, big 12 championship, cbs, college football, criminal minds, dvr, fox, Jersey, nbc, overnight ratings, overnights, saturday overnights, sports tv, Texas Kansas State, Wonderful Life
‘Stars’ posts best finale in four seasons
Yet another sweeps victory for NBC
OOH measurement: Where it’s headed
On cable news, wall-to-wall Ferguson
‘Santa Hunters,’ hunt for something else
What will be the big media stories of 2015?
Best tube bets this holiday weekend
Cable overnights: ‘MNF’ takes a hit
Study: Hispanics ahead of the curve for digital
What are your predictions for 2015?
ABC’s ‘Scandal’ wows ‘em on Twitter
Part one of ‘Stars’ finale matches season high
Happy Thanksgiving: What readers are thankful for
- Timothy Mutrie becomes chief strategy officer at Jacob Tyler
- Mark Koelfgen rises to CCO at McGarryBowen
- Paul Shearer becomes Middle East CCO at Ogilvy & Mather
- Matthew Abate becomes ECD at Atmosphere Proximity
- Amy Goldberg and Dan Myers join Starz
- Patti Dennis rises to VP of talent development at Gannett
- Lori Loughlin and Bailee Madison join Hallmark's 'Northpole 2'
- Lenora Crichlow and Spencer Grammer join NBC's 'Mr. Robinson'
- Actor George Eads leaving CBS's 'CSI'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Savvy media buyer needed in Chattanooga
Media planning coordinator wanted in Miami
Digital media planner job in Salt Lake City
Media planner/buyer job in Madison, WI
Needed: Media buyer in Baton Rouge