Sandy knocks out NYC November ratings
November 14, 2012
For several days after Hurricane Sandy hit, Nielsen’s ratings were snagged by delays, and just as the November sweeps began.
But within days the company began getting its ratings releases back on the regular schedule, and it seemed that perhaps ratings would suffer no more from the superstorm.
That thinking proved all too naïve.
Yesterday Nielsen said it will not be releasing any data for New York City for November, because the storm KO’d too many households in its citywide sample.
Households in New York and New Jersey were without power for weeks following the storm, with some still unconnected. Other Nielsen households were simply destroyed in the destruction that cased billions in damages.
NYC won’t be the only market affected. Nielsen is currently poring over data from Baltimore, Boston, Cleveland and Philadelphia, other markets hit by the storm, and may decide to leave some days out of the November reports, according to MediaPost.
The decision will undoubtedly draw heat from media people, who use the ratings as currency in their negotiations with networks for ad time.
Tags: households, hurricane sandy, hurricane sandy nielsen ratings, KO, New Jersey, New York, nielsen, nielsen measurement, nielsen ratings, nielsen ratings hurricane sandy, NYC, ratings, sandy, Yesterday Nielsen
Cable overnights: New high for ‘Chrisley’
The word: FCC guts net neutrality rules
Readers: No C7 during this upfront
USA’s summer lineup: ‘Pains’ and ‘Affairs’
Whoa: Amazon scores HBO Go
Fact: We now use the web more than TV
‘About a Boy’ grows for second straight week
Coulson: I did not participate in a cover-up
May’s five biggest sweeps stunts
‘Scandal,’ from bubble to breakout
Scripps upfront: Ellen’s doing cable
‘Bad Teacher,’ not enough to be good
Tell us, what’s your forecast for the upfront?
- GroupM communications director John Wolfe exiting
- Theresa Griggs becomes creative director at Cosmopolitan
- Ryan D’Agostino and David Granger join Popular Mechanics
- Jeanne Fontana becomes health and wellness president at Robb Report
- Christopher Dolan becomes publisher at Muscle & Fitness
- Karen Bonck becomes SVP of branded partnerships at Debmar-Mercury
- Sam Register rises to president at Warner Bros. Animation
- Luis 'El Matador' Hernandez joins Fox Deportes
- Charlize Theron and Andy Samberg hosting NBC's 'SNL'
- Jennifer Garner developing mystery project at Bravo
- 'Bachelorette' contestant Eric Hill dies at age 31
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Senior digital media planner job in L.A.
Media planner position in Dallas
Needed: Senior digital media buyer and planner
Expert marketing consultant available in all markets
Media buyer/planner job in Philadelphia