Sandy knocks out NYC November ratings
November 14, 2012
For several days after Hurricane Sandy hit, Nielsen’s ratings were snagged by delays, and just as the November sweeps began.
But within days the company began getting its ratings releases back on the regular schedule, and it seemed that perhaps ratings would suffer no more from the superstorm.
That thinking proved all too naïve.
Yesterday Nielsen said it will not be releasing any data for New York City for November, because the storm KO’d too many households in its citywide sample.
Households in New York and New Jersey were without power for weeks following the storm, with some still unconnected. Other Nielsen households were simply destroyed in the destruction that cased billions in damages.
NYC won’t be the only market affected. Nielsen is currently poring over data from Baltimore, Boston, Cleveland and Philadelphia, other markets hit by the storm, and may decide to leave some days out of the November reports, according to MediaPost.
The decision will undoubtedly draw heat from media people, who use the ratings as currency in their negotiations with networks for ad time.
Tags: households, hurricane sandy, hurricane sandy nielsen ratings, KO, New Jersey, New York, nielsen, nielsen measurement, nielsen ratings, nielsen ratings hurricane sandy, NYC, ratings, sandy, Yesterday Nielsen
Alas, 2014 wasn’t good for advertising
Nickelodeon upfront: Cutting the cord
‘The Last Man on Earth,’ quite good
Rachel, I’m fed up with his dirty talk
Tell us your thoughts on Hispanic media
Best tube bets this weekend
Cable overnights: ‘O’Reilly’ tops 3 million again
CBS slates summer premiere dates
FCC votes yes on new net neutrality laws
Solid rebound for Fox’s Daytona 500
Yes, ‘Empire’ hits yet another series high
Imagine: ‘CSI’ in 150 countries at once
The Big Four: Crossing the big gray line
- Dan Matarelli becomes VP and director at SMG Performance Marketing
- Chris Gyorgy becomes group creative director at Havas Chicago
- Jonathan Lewis and Dave Ortega rise at McKee Wallwork + Co.
- Alan Brydon becomes CEO at the Outdoor Media Centre
- Mike Sundet becomes director of sports and entertainment at Momentum
- Remy Stern rises to chief digital officer at The New York Post
- Deena Schacter joins and Katie Tomlinson rises at Veranda
- Luz Maria Doria, Irma Martinez and Luz Avila-Kyncl join Siempre Mujer
- Mark Boudreaux becomes director of sales at Entercom New Orleans
- Duncan Lawrence and Sharna Morelli rise at Morpace
- Rob Stone becomes studio host for Fox's Women's World Cup
- Andrew J. West joins CW's 'Dead People'
- Adam Rodriguez joins ABC drama pilot 'Runner'
This week’s cable ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Communications strategist/media planner in Chicago
Digital campaign and analytics manager
Digital media buyer job in Springfield, MO
Assistant media planner job in Santa Monica
Digital media planner opening in Las Vegas