Sandy knocks out NYC November ratings
November 14, 2012
For several days after Hurricane Sandy hit, Nielsen’s ratings were snagged by delays, and just as the November sweeps began.
But within days the company began getting its ratings releases back on the regular schedule, and it seemed that perhaps ratings would suffer no more from the superstorm.
That thinking proved all too naïve.
Yesterday Nielsen said it will not be releasing any data for New York City for November, because the storm KO’d too many households in its citywide sample.
Households in New York and New Jersey were without power for weeks following the storm, with some still unconnected. Other Nielsen households were simply destroyed in the destruction that cased billions in damages.
NYC won’t be the only market affected. Nielsen is currently poring over data from Baltimore, Boston, Cleveland and Philadelphia, other markets hit by the storm, and may decide to leave some days out of the November reports, according to MediaPost.
The decision will undoubtedly draw heat from media people, who use the ratings as currency in their negotiations with networks for ad time.
Tags: households, hurricane sandy, hurricane sandy nielsen ratings, KO, New Jersey, New York, nielsen, nielsen measurement, nielsen ratings, nielsen ratings hurricane sandy, NYC, ratings, sandy, Yesterday Nielsen
Clinton begins targeting Spanish-language TV
After 31 years, a public radio staple signs off
Cable overnights: Unimpressive bow for ‘Queen’
ABC this fall: Better shows and a better year
The five most promising technologies for radio
Surprise: Teen magazines aren’t dead
Readers: New OT rules will have a big impact
Tell us, what’s your take on ad agency kickbacks?
For Shark Week, less bite and more brain
‘Good Morning America’ holds lead in total viewers
‘Big Brother’ pushes CBS to first on Thursday
Fox’s ‘Lethal Weapon’: Doubtful movie reboot
How buyers can bridge the new media divide
- Pierre-Luc Paiement becomes managing director at KBS
- Robert Johnson becomes president at Washington Media Group
- Nancy Gauss rises to executive director of video at NY Times
- Katherine Maher becomes executive director at Wikimedia Foundation
- Tom Everett Scott joins truTV's 'I'm Sorry'
- Rell Battle becomes series regular on CBS's 'Superior Donuts'
- Allison Janney and Michael Kenneth Williams join 'F Is For Family'
This month’s digital traffic data: May 2016
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Associate media director position in LA
Media assistant opening in Northern Virginia
Freelance broadcast planner/buyer available
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer