Sandy knocks out NYC November ratings
November 14, 2012
For several days after Hurricane Sandy hit, Nielsen’s ratings were snagged by delays, and just as the November sweeps began.
But within days the company began getting its ratings releases back on the regular schedule, and it seemed that perhaps ratings would suffer no more from the superstorm.
That thinking proved all too naïve.
Yesterday Nielsen said it will not be releasing any data for New York City for November, because the storm KO’d too many households in its citywide sample.
Households in New York and New Jersey were without power for weeks following the storm, with some still unconnected. Other Nielsen households were simply destroyed in the destruction that cased billions in damages.
NYC won’t be the only market affected. Nielsen is currently poring over data from Baltimore, Boston, Cleveland and Philadelphia, other markets hit by the storm, and may decide to leave some days out of the November reports, according to MediaPost.
The decision will undoubtedly draw heat from media people, who use the ratings as currency in their negotiations with networks for ad time.
Tags: households, hurricane sandy, hurricane sandy nielsen ratings, KO, New Jersey, New York, nielsen, nielsen measurement, nielsen ratings, nielsen ratings hurricane sandy, NYC, ratings, sandy, Yesterday Nielsen
A record gain in L+3 for ABC’s ‘Murder’
New dramas hold up on Monday night
FCC spikes the NFL blackout rule
NBC wins premiere week, yet again
New way to measure magazine audiences
Why programmatic ad buying is so hot
The lasting wisdom of John Mack Carter
‘Stalker,’ short on chills, fewer thrills
So, what’s the future for celebrity magazines?
One final tribute to the late Joan Rivers
Facebook’s new ad program Atlas is finally here
Study: Apple dominates the mobile market
‘Red Band’ rebounds with L+3 viewing
- Gene Paek becomes executive digital director at TDA_Boulder
- Haley Greenwald-Gonella becomes marketing manager at Giant Spoon
- Fox executive director of publicity Josh Governale exits
- Joanna Coles and Donna Kalajian Lagani join Seventeen
- Jayne Jamison, Sue Katzen and Jill Seelig shift roles at Hearst
- Justin Squezello becomes CFO at Magnetic
- John Geehreng becomes senior flame artist at Click 3X
- Kal Penn becomes special correspondent at Fusion
- Angela Kinsey joins TBS's 'Your Family or Mine'
- Josh Holloway joins USA's drama pilot 'Colony'
This week’s top movies, songs and books
This week’s daypart ratings
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media assistant position in Boise, Idaho
Online media buyer position in San Francisco
Senior media planner/buyer job in Des Moines
Needed: Inside multimedia sales rep in Mass.
Radio media buyer opening in Orange, California