Sandy knocks out NYC November ratings
November 14, 2012
For several days after Hurricane Sandy hit, Nielsen’s ratings were snagged by delays, and just as the November sweeps began.
But within days the company began getting its ratings releases back on the regular schedule, and it seemed that perhaps ratings would suffer no more from the superstorm.
That thinking proved all too naïve.
Yesterday Nielsen said it will not be releasing any data for New York City for November, because the storm KO’d too many households in its citywide sample.
Households in New York and New Jersey were without power for weeks following the storm, with some still unconnected. Other Nielsen households were simply destroyed in the destruction that cased billions in damages.
NYC won’t be the only market affected. Nielsen is currently poring over data from Baltimore, Boston, Cleveland and Philadelphia, other markets hit by the storm, and may decide to leave some days out of the November reports, according to MediaPost.
The decision will undoubtedly draw heat from media people, who use the ratings as currency in their negotiations with networks for ad time.
Tags: households, hurricane sandy, hurricane sandy nielsen ratings, KO, New Jersey, New York, nielsen, nielsen measurement, nielsen ratings, nielsen ratings hurricane sandy, NYC, ratings, sandy, Yesterday Nielsen
Cable’s winners and losers in July
Great art everywhere you look around
‘The Quest,’ off to the dungeon, knave
So, what’s the future for print magazines?
Yay! Boo! It’s the CrossFit Games.
Katie Couric signs off from syndication
IAB: Programmatic growing slower abroad
Lawsuit: Facebook responsible for ruined reps
Netflix reaches streaming deal with AT&T
The big problem at ‘Big Bang:’ Salaries
A healthy surge for new ‘Food Fighters’
Summer’s top programming moves
Big shakeup in cable news rankings
- Harvey Goldhersz and Phil Cowdell rise at GroupM
- José Miranda becomes regional director for analytics at MEC
- Rafi Kugler becomes director of recruiting at barrettSF
- Two join and one rises at WorkPlace Media
- Cheri Ehrlich Eisen becomes senior HR director at Fusion
- Lindsay Zoladz becomes pop music critic at New York magazine
- Four join the staff at Good Housekeeping magazine
- Sam Sifton rises to food editor at The New York Times
- Margery Eagan becomes spirituality columnist at Crux
- Five become general managers at Learfield Sports
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media buyer manager job in Philadelphia
Assistant media planner wanted in New York
Digital media buyer position in Seattle
National DR media buyer job in Nashville
Mobile media planner opening in San Francisco