Sandy benefit concert draws 19.3 million
December 17, 2012
More than 19 million people watched at least a portion of the much-hyped “12-12-12” concert to benefit Hurricane Sandy relief efforts last Wednesday night, impressive considering it did not air in primetime on any of the Big Four broadcast networks.
Nielsen reported that 19.3 million total viewers tuned in across 15 cable and smaller broadcast networks for at least six minutes during the concert, which ran from 7:30 p.m. to midnight.
The concert actually aired on 38 channels, but many of them were smaller networks that Nielsen does not measure.
The concert played on six New York City stations Wednesday, drawing almost 700,000 viewers and preempting regularly scheduled content.
Nielsen said the event, which featured the Rolling Stones, Bill Joel, Bruce Springsteen and Paul McCartney, among others, was the “most widely distributed live music event in history,” with some 2 billion people having access to it on television, radio or online.
Indeed, it was streamed across dozens of web sites, with at least 4.5 million served up, according to early numbers.
Tags: 12-12-12, 12-12-12 streaming, 12-12-12 tv, 12-12-12 viewers, big four, Bill Joel, broadcast networks, Bruce Springsteen, hurricane sandy, new york city, nielsen, online, people, Rolling Stones, sandy, sandy benefit, tv, viewers
Measuring OOH: What buyers want to see
Another syndicated talk show is axed
‘The Sisterhood: Becoming Nuns,’ yes
What will be the big media stories of 2015?
For ‘Gotham,’ a bit of comic(s) relief
Friday overnights: ‘Constantine’ rebounds
ABC wins fourth Thursday of sweeps
CBS remains on Dish Network, for now
Fox fills out its midseason schedule
A first look at the NewFronts schedule
Aereo is broke-o: Files for Chapter 11
And now, the new show scorecard
Hartford: TV is overrun with retail
- Sarah Barnett becomes president and GM at BBC America
- Sal Petruzzi rises to SVP of communications at Turner
- Arianne Nardo becomes executive editor at Robb Report Home & Style
- William Shatner joins Syfy's 'Haven'
- Michael Hyatt and Yara Martinez join HBO's 'True Detective'
- Jesse Tyler Ferguson hosting ABC's 'Backstage with Disney on Broadway'
- Scott Brown returning to Fox News Channel
- James Franco hosting NBC's 'Saturday Night Live'
- Merrin Dungey joins ABC’s ‘Once Upon a Time’
- Jennifer Hudson performing on CBS’s ‘A Home for the Holidays’
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media planning coordinator wanted in Miami
Digital media planner job in Salt Lake City
Media planner/buyer job in Madison, WI
Needed: Media buyer in Baton Rouge
Digital media planner jon in Norwalk, Connecticut