Sandy benefit concert draws 19.3 million
December 17, 2012
More than 19 million people watched at least a portion of the much-hyped “12-12-12” concert to benefit Hurricane Sandy relief efforts last Wednesday night, impressive considering it did not air in primetime on any of the Big Four broadcast networks.
Nielsen reported that 19.3 million total viewers tuned in across 15 cable and smaller broadcast networks for at least six minutes during the concert, which ran from 7:30 p.m. to midnight.
The concert actually aired on 38 channels, but many of them were smaller networks that Nielsen does not measure.
The concert played on six New York City stations Wednesday, drawing almost 700,000 viewers and preempting regularly scheduled content.
Nielsen said the event, which featured the Rolling Stones, Bill Joel, Bruce Springsteen and Paul McCartney, among others, was the “most widely distributed live music event in history,” with some 2 billion people having access to it on television, radio or online.
Indeed, it was streamed across dozens of web sites, with at least 4.5 million served up, according to early numbers.
Tags: 12-12-12, 12-12-12 streaming, 12-12-12 tv, 12-12-12 viewers, big four, Bill Joel, broadcast networks, Bruce Springsteen, hurricane sandy, new york city, nielsen, online, people, Rolling Stones, sandy, sandy benefit, tv, viewers
ABC wins first night of November sweeps
Game 7 smacks a home run for Fox
A buyer’s primer on out of home measurement
‘Olive Kitteridge,’ fine tale brilliantly told
Rachel, talk to me about networking
The new frontier: Digital out of home
Best tube bets this weekend
So, who will win the November sweeps?
The complete TV schedule for election night
‘Sleepy Hollow’ scares up some buzz with Lyft
NBC Universal renews Meredith Vieira’s show
Native advertising gives NY Times a lift
NBC keeps on riding the Breeder’s Cup
- Jessie McGuire becomes U.S. strategy director at Elmwood
- Greg McAlinden becomes creative director at ODD
- Nick Ascheim rises and Shaun Hekking joins at BBC Worldwide
- Jonathan Hills becomes VP of digital media at Bravo Media
- Debbie Reichig becomes SVP of sales research at Twentieth TV
- Isaac Payam Ahdout becomes SVP of engineering at Tapad
- Fred Melamed joins Showtime's 'House of Lies'
- Lily Rabe appearing on FX's 'American Horror Story'
- 'Sons of Anarchy' cast guesting on TBS's 'Conan'
- Joel McHale remaining host of E!’s ‘The Soup’
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media buyer wanted in Las Vegas
Junior media buyer opening in Venice, California
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin