Report: Local mobile ad spending will hit $9.1B
April 5, 2013
Little wonder that Facebook is pushing further into the mobile market.
A new report from BIA/Kelsey, a local advertising tracking firm in Virginia, forecasts that U.S. mobile ad spending will go from $3.2 billion last year to $16.8 billion by 2017.
Local spending will rise from 0.9 percent of all local media ad revenue to 6.1 percent, from $1.2 billion in 2012 to $9.1 billion in 2017. That’s a compound annual growth rate of 49.3 percent.
Locally targeted ads will grow from 38 percent of all mobile spending to 54 percent.
What’s driving this change? The entrance of small business into the local mobile ad space, for one thing.
But innovation in ad serving and the greater adoption of local mobile by national businesses will also help push up expenditures.
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