Radio ad spending remains flat in first quarter
May 20, 2013
First-quarter ad spending numbers are beginning to trickle in, and it looks as though the year got off to a slow start.
Radio ad spending was even to last year during the three-month period ended in March, according to numbers released Friday by the Radio Advertising Bureau.
Total spending was $3.5 billion, and the biggest category, spot, was actually down 2 percent, to $3 billion.
But the other two categories saw decent gains to offset that decline. Digital once again rose, this time by 9 percent, to $179 million, while off-air radio was up 5 percent to $338 million.
Automotive spending was down 20 percent during first quarter, but communications/cellular and financial services both saw gains, up 36 percent and 13 percent, respectively.
The RAB notes that following a sluggish January and February, spending did see a notable uptick in March, perhaps reflecting the greater consumer confidence as the year went on.
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