Radio ad revenue flat in third quarter
November 20, 2012
Third quarter ad revenue data is starting to come in, and the early verdict is this: Things didn't improve from second quarter.
Though radio, the first major medium to report third-quarter data, did not see gains during the three-month period ended in September, it also did not fall.
Year to date radio is up 1 percent, according to new numbers from the Radio Advertising Bureau.
That comes after a disappointing second quarter when ad spending on all media was up only 0.9 percent, according to Kantar Media.
Radio’s only gains during third quarter came from digital, which was up 8 percent. The category has grown 7 percent year to date.
Local spot was once again flat in third quarter, as it has been all year. And off-air advertising was flat in third quarter, though it is up 2 percent year to date.
Several key radio categories, including communications/cellular, financial services, insurance companies and restaurants, all saw decreased activity during third quarter.
Domestic and foreign auto, national grocery, clothing and big-box retailers were all up, as was political.
Comcast, McDonald’s and AT&T were the top individual advertisers during third quarter.
For a more detailed breakdown, click here.
Tags: ad spending, advertisers, advertising, auto, communications, kantar media, local ad spending, local radio advertising, media, political, rab, radio, radio ad spending, radio advertising, Radio Advertising Bureau, spot
Time Inc. to bidders: No breaking up the company
Is ‘Missing Richard Simmons’ the next ‘Serial’?
NBC wins eighth straight Tuesday with ‘This Is Us’
How the Daytona 500 will play out on social media
TV programming blog: All the cancellations and renewals
Study: Millennial men are cutting the cord in droves
MLB may soon play ball in a new place: Facebook
Google: We’re going for MRC accreditation too
The 2017 Academy Awards by the numbers
Hispanic media upbeat, even in the face of roundups
For ‘Speechless,’ a shameless plug for the Oscars
After huge stink, Breitbart News editor takes a powder
‘Big Bang Theory’ tops the week in DVR viewership
- Ian Loon becomes Singapore managing director at Starcom
- Global Team Blue CCO Toby Barlow exits
- Alice Ollstein becomes a reporter at Talking Points Memo
- Steffen Svartberg Kristiansen becomes head of Nordic operations at Tapad
- Ezekiel Emanuel becomes a contributor at Fox News Channel
- Alex Meraz joins WGN America's 'Scalped'
- Tim Robbins joins the cast of HBO's Alan Ball drama
- Fox News Channel personality Brenda Buttner dies at 55
- Film critic Richard Schickel dies at age 84
This week’s top-rated movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: December 2016
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York