Radio ad revenue flat in third quarter
November 20, 2012
Third quarter ad revenue data is starting to come in, and the early verdict is this: Things didn't improve from second quarter.
Though radio, the first major medium to report third-quarter data, did not see gains during the three-month period ended in September, it also did not fall.
Year to date radio is up 1 percent, according to new numbers from the Radio Advertising Bureau.
That comes after a disappointing second quarter when ad spending on all media was up only 0.9 percent, according to Kantar Media.
Radio’s only gains during third quarter came from digital, which was up 8 percent. The category has grown 7 percent year to date.
Local spot was once again flat in third quarter, as it has been all year. And off-air advertising was flat in third quarter, though it is up 2 percent year to date.
Several key radio categories, including communications/cellular, financial services, insurance companies and restaurants, all saw decreased activity during third quarter.
Domestic and foreign auto, national grocery, clothing and big-box retailers were all up, as was political.
Comcast, McDonald’s and AT&T were the top individual advertisers during third quarter.
For a more detailed breakdown, click here.
Tags: ad spending, advertisers, advertising, auto, communications, kantar media, local ad spending, local radio advertising, media, political, rab, radio, radio ad spending, radio advertising, Radio Advertising Bureau, spot
Buh-bye, Boo Boo: TLC cancels reality show
‘Thursday Night Football’ goes out on top
No new shows have been axed. Why?
Magazines’ one area of hurt: On PCs
‘Death Comes to Pemberley,’ dear Jane
Rachel, I’ve gone years with no raise
Tell us, what’s your take on Martha Stewart?
Best tube bets this weekend
World Series viewership rises in Game 2
Behind AMC’s decision to buy into BBC America
Final cable upfront tally: Down from last year
FCC: Media mega-mergers are on hold
Competition holds up against World Series
- Matt Herrmann becomes CSO at Pereira & O’Dell
- Jeff Maldavir rises to VP of client services at Millennium Communications
- Peter Lattman rises to deputy business editor at The NY Times
- Boris Gartner becomes chief strategy officer at Fusion
- Paul Greenberg becomes CEO at Nylon Media
- Andrew Horlick rises to VP of sales at Bidtellect
- Courtney Love joins the cast of Fox's 'Empire’
- Steve Coogan replacing late Philip Seymour Hoffman in Showtime's 'Happyish'
- Michelle Trachtenberg guesting on Fox's 'Sleepy Hollow'
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago