Rachel, I’m thinking of writing a blog
A junior planner, she has always loved writing out her thoughts
October 5, 2012
Ever since elementary school I have enjoyed writing, and that creative streak is part of the reason I got into media. I'd like to start a blog, but I'm pretty junior here and worry what my supervisors might think. What's your advice? Should I drop the idea? Clear it with my supervisor?– Sign me Pen in Hand
Your note leaves out one important fact: what the blog would be about.
If it's a personal blog, I would simply go ahead with it without discussing it with anyone at work. There's no need to.
However, I will offer the advice I would offer to anyone with a blog or for that matter a Facebook or Twitter account. Put your best face forward.
Refrain from writing things that are nasty and meant to hurt others and in all other ways behave in words as you would in any public venue, which is to say, don't embarrass yourself or make a fool of yourself.
We all harbor opinions that are uncharitable, and we spend a good amount of time filtering our comments about others for public consumption. It should be no different with a blog or any other writing venue.
Do I sound too prissy? If so, good for me. We should all be working to create a more civilized world.
Now say you are considering doing a blog about work-related issues.
That's a different game entirely.
I would most definitely go to your supervisor and clear it before going ahead.
You must assume that if you were to write such a blog, it would be seen by everyone—supervisors, agency executives, clients and for that matter rivals.
You do not want to be in a situation where you are writing things that conflict with what your agency is telling clients. That's just looking for trouble, and trouble will come your way. You can bet on it.
A compromise might be to help in writing your agency's blog, if it has one, or starting one if it does not. (And it really should have a blog.) Go to your immediate supervisor and offer your services.
Chances are they'll jump at the chance of getting a fresh perspective from someone who really wants to get involved with the blog.
Tags: agency executives, ask rachel, bet, blog writing, career advice, Dear Pen, Dear Rachel, elementary, media, media buyers and planners, media buying, media planning, perspective, rachel, rachel speaks, time
Fox jumps to No. 2 with ‘Rocky Horror Picture Show’
Third debate improves to nearly 69 million viewers
Blame Millennials for the real estate advertising decline
Rachel, how do I shut my boss up about politics?
Tell us, what is the future of digital radio?
It’s here: Media Life’s new sports newsletter
Weekend TV: The zombies lurch back on the air
Cable overnights: Shows slip against dominant debates
Gobble, gobble: AT&T is eyeing Time Warner
Final debate dominates Wednesday night on social
Fun distraction on debate night: Halloween cartoons
Mixed ratings for postseason baseball
Fall’s biggest TV story: The NFL ratings free fall
- David Patton becomes global president at Y&R
- J.P. Hannan becomes CFO at Social Reality
- Princell Hair becomes SVP and GM at CSN New England
- Cyril Vanier becomes an anchor at CNN International
- John Poliquin becomes a director at Derby
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: August 2016
This week’s daypart ratings
This month’s new media traffic data
Search and analytics manager job in Columbus
Stamford agency needs a mass media manager
Media traffic specialist position in Stamford
Wanted: Cross channel media reporting analyst
Media research analyst opening in Stamford