Qubo, for English- and Spanish-speaking youngsters
August 24, 2006
Not all of the broadcast networks are willing to cede children’s programming to their competitors on cable. Starting on Sept. 9, Qubo, a kids’ channel promoting literacy and good behavior, will begin programming on NBC and Telemundo Saturday mornings in English and Spanish, respectively. The shows will also run on i network (formerly PAX TV) Friday afternoons, starting Sept. 15. Qubo is the product of a joint venture among NBC Universal, which owns Telemundo; ION Media Networks (formerly Paxson), which owns i; Scholastic; Corus Entertainment; and Classic Media/Big Idea, which began working together in May. The network targets kids 4-8, teaching them how to work on their relationships with friends and family, how to get over their fears and how to absorb new knowledge. The network will broadcast four new shows: “Dragon,” produced by Scholastic; “Jane and the Dragon,” produced by Nelvana; “VeggieTales,” produced by Classic/Big Idea; and “LarryBoy Adventures,” produced by Classic/Big Idea. The companies ultimately plan a 24-hour digital network on ION Media’s stations, a web site and video on demand. The surplus of children’s programming and resulting low advertising demand have led most broadcast networks to cut back in that area and let cable pick up the slack.
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