Pinterest to businesses: We want you now
November 15, 2012
Pinterest, the land where wannabe Martha Stewarts can find inspiration for everything from how to cook a roast to how to carve a Martha-faced pumpkin, has never been the most business friendly social media site.
In fact, early on the company even banned businesses, specifying in its terms of service that pages should be used for “noncommercial” purposes.
Businesses didn’t listen, of course, and thousands of them have joined the two-year-old site.
Now they’re going legit.
Pinterest this week rolled out new business pages that include new tools for reaching out to consumers. Businesses can convert their current pages to the new ones if they agree to a new terms-of-service deal.
The new tools include the ability to embed pins and boards on third-party sites.
Pinterest also has launched a business page that details case studies of successful business usage of the site.
The site is striking at an opportune time. Traffic to Pinterest has skyrocketed over the past year, with more than 26.7 million unique visitors last month, up from 3.3 million at this time last year.
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