Pinterest to businesses: We want you now
November 15, 2012
Pinterest, the land where wannabe Martha Stewarts can find inspiration for everything from how to cook a roast to how to carve a Martha-faced pumpkin, has never been the most business friendly social media site.
In fact, early on the company even banned businesses, specifying in its terms of service that pages should be used for “noncommercial” purposes.
Businesses didn’t listen, of course, and thousands of them have joined the two-year-old site.
Now they’re going legit.
Pinterest this week rolled out new business pages that include new tools for reaching out to consumers. Businesses can convert their current pages to the new ones if they agree to a new terms-of-service deal.
The new tools include the ability to embed pins and boards on third-party sites.
Pinterest also has launched a business page that details case studies of successful business usage of the site.
The site is striking at an opportune time. Traffic to Pinterest has skyrocketed over the past year, with more than 26.7 million unique visitors last month, up from 3.3 million at this time last year.
Tags: businesses on pinterest, consumers, current, legit, Martha Stewarts, media, new business, pinterest, pinterest business, pinterest business pages, social media, social media innovations, studies, this week, time, traffic
Little League World Series hits a home run
OOH spending grows, but more slowly
Cable overnights: ‘Chelsea’ goes out with a bang
NBC News president ruffles employees’ feathers
NBC wins Tuesday with growing reality shows
Fox head of sales Jean Rossi is leaving
Forecast: A good but not great 2014
Second-best Emmys in eight years
Sans controversy, VMAs take a slide
‘Girlfriend Intervention,’ black on white
A consolation trophy for Minnie Driver
A bigger iPad may be on the way
Cable overnights: ‘Love & Hip Hop’ stays strong
- Colin Barlow rises to COO at GroupM Global
- Three rise in production and development at TLC
- Jonathan Stern becomes head of business development at Fusion
- Hunter Lewis becomes editor at Cooking Light
- Christian Baesler becomes president at Bauer Xcel Media
- Kent Ebersole becomes VP and GM at Active Interest Media
- Terry Duffy rises to group publisher at Palm Beach Media Group
- Chris Lencheski becomes head of sales at Back9Network
- Kei Huang becomes director of analytics at Keek
- Sen. Elizabeth Warren guesting on CBS's 'The Late Show'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior media buyer/planner job in Rochester
Needed: Receptionist for a media agency
Media buyer position in Greenville, SC
Digital media analyst job in Greenville, SC
Media planner/buyer opening in Detroit