Pinterest to businesses: We want you now
November 15, 2012
Pinterest, the land where wannabe Martha Stewarts can find inspiration for everything from how to cook a roast to how to carve a Martha-faced pumpkin, has never been the most business friendly social media site.
In fact, early on the company even banned businesses, specifying in its terms of service that pages should be used for “noncommercial” purposes.
Businesses didn’t listen, of course, and thousands of them have joined the two-year-old site.
Now they’re going legit.
Pinterest this week rolled out new business pages that include new tools for reaching out to consumers. Businesses can convert their current pages to the new ones if they agree to a new terms-of-service deal.
The new tools include the ability to embed pins and boards on third-party sites.
Pinterest also has launched a business page that details case studies of successful business usage of the site.
The site is striking at an opportune time. Traffic to Pinterest has skyrocketed over the past year, with more than 26.7 million unique visitors last month, up from 3.3 million at this time last year.
Tags: businesses on pinterest, consumers, current, legit, Martha Stewarts, media, new business, pinterest, pinterest business, pinterest business pages, social media, social media innovations, studies, this week, time, traffic
An up and down night for broadcast
For CBS, stability’s the thing for fall
Late-season surge for ABC, once again
Top scorer on cable: The NFL Draft
‘Say It to My Face,’ coupla forks, maybe
Give us your thoughts on smartwatches
Yet another CBS spinoff is brewing
Discovery woos popular travel vlogger
Social makeup of Cinco de Mayo
‘NBC Nightly News’ regains its lead
‘Gotham’ grows in first-season finale
Derby gallops to best ratings in 23 years
MRC weighs in on mobile viewable ads
- Matthew Jacobson rises to global executive design director at DigitasLBi
- Chris Cavanaugh becomes CMO at Freeman
- Disney/ESPN EVP of affiliate sales David Preschlack exiting
- Ana Salas Siegel becomes general counsel at NBCUniversal Hispanic
- Hal Rosenberg rises to EVP of content distribution at Up TV
- Rudy Konyushkov becomes CTO at Hearst Magazines International
- Louise Kramer rises to COO at Entercom
- Lori Lewis becomes VP of social media at Cumulus Media
- Erica Futterman becomes managing editor at Refinery29
- Collin Binkley becomes a Boston reporter at the Associated Press
- Alex Cary signs overall deal with Universal TV
- Matt Doran hosting syndicated series ‘Crime Watch Daily’
- Marton Csokas joins AMC's upcoming 'Into the Badlands'
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Media planner/buyer opening in Omaha
Assistant media planner wanted in Atlanta
Media buyer wanted in Pittsburgh
Senior digital media planner job in Fort Lauderdale
Wanted: Digital sales planner in New York