Pew: Young people eschewing TV news
October 17, 2012
It’s no secret that fewer young people are reading newspapers. Now it appears they’re eschewing another form of traditional media, the local news.
A new report from the Pew Research Center finds that only 34 percent of people ages 18-29 watched any TV news the previous day, down from 49 percent just six years ago.
The overall percentage of people watching TV news also dropped, though not as sharply as among young people. It went from 57 percent to 55 percent.
Young people saw by far the sharpest drop, with viewers ages 50 and above actually reporting a gain in TV news viewing.
Asked whether they “regularly” view TV news, 28 percent of 18-29s said yes, compared to 42 percent six years ago.
Clearly media habits are shifting. The study found that only 23 percent of all respondents reported reading a newspaper the previous day, compared to 38 percent six years ago and 41 percent a decade ago.
Just 17 percent had read a print magazine, down 7 percentage points from 2006.
Buh-bye, Boo Boo: TLC cancels reality show
‘Thursday Night Football’ goes out on top
No new shows have been axed. Why?
Magazines’ one area of hurt: On PCs
‘Death Comes to Pemberley,’ dear Jane
Rachel, I’ve gone years with no raise
Tell us, what’s your take on Martha Stewart?
Best tube bets this weekend
World Series viewership rises in Game 2
Behind AMC’s decision to buy into BBC America
Final cable upfront tally: Down from last year
FCC: Media mega-mergers are on hold
Competition holds up against World Series
- Matt Herrmann becomes CSO at Pereira & O’Dell
- Jeff Maldavir rises to VP of client services at Millennium Communications
- Peter Lattman rises to deputy business editor at The NY Times
- Boris Gartner becomes chief strategy officer at Fusion
- Paul Greenberg becomes CEO at Nylon Media
- Andrew Horlick rises to VP of sales at Bidtellect
- Courtney Love joins the cast of Fox's 'Empire’
- Steve Coogan replacing late Philip Seymour Hoffman in Showtime's 'Happyish'
- Michelle Trachtenberg guesting on Fox's 'Sleepy Hollow'
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago