Pew: Young people eschewing TV news
October 17, 2012
It’s no secret that fewer young people are reading newspapers. Now it appears they’re eschewing another form of traditional media, the local news.
A new report from the Pew Research Center finds that only 34 percent of people ages 18-29 watched any TV news the previous day, down from 49 percent just six years ago.
The overall percentage of people watching TV news also dropped, though not as sharply as among young people. It went from 57 percent to 55 percent.
Young people saw by far the sharpest drop, with viewers ages 50 and above actually reporting a gain in TV news viewing.
Asked whether they “regularly” view TV news, 28 percent of 18-29s said yes, compared to 42 percent six years ago.
Clearly media habits are shifting. The study found that only 23 percent of all respondents reported reading a newspaper the previous day, compared to 38 percent six years ago and 41 percent a decade ago.
Just 17 percent had read a print magazine, down 7 percentage points from 2006.
‘The Simpsons’ receives another boost from the NFL
ABC’s ‘This Week’ posting best numbers in 15 years
NFL scores with Sunday playoffs rising to new heights
Study: Couples who post happy pictures may be unhappy
TV programming blog: All the cancellations and renewals
NBC holds steady among 18-49s on Thursday
TV trend that won’t go away: Revivals and reboots
Best of the best: Your weekend media reading list
As a new year begins, Rachel takes a look back
Tell us: What will be the big media stories of 2017?
The rescue of Univision: Chance to get back its mojo
Weekend TV: ‘The Young Pope’ bows on HBO
That time C-SPAN started broadcasting in Russian
- Sara Frucci and Rachel Regan join Young & Laramore
- Evelyn Webster becomes interim CEO at Guardian U.S.
- Wolfgang Blau and Albert Read rise at Condé Nast
- Mike Keller becomes strategic account manager at QuickShift
- Sarah Cristobal becomes executive features director at InStyle
- Corey Lewandowski joins One America News Network
- Kevin Hart producing History's 'The Black Man’s Guide to History'
- Mike Greenberg starring in new ESPN morning show
- Boomer Esiason and Daniela Ruah hosting CBS's 'Super Bowl Greatest Commercials'
- Dakota Fanning joins TNT's 'The Alienist'
- Giancarlo Esposito joins AMC's 'Better Call Saul'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York
Freelance media buyer available