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Research

Pew: Voters share opinions on social media

November 8, 2012

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Social media is turning into the new "I Voted" sticker.
 
Twenty-two percent of registered voters let others know how they voted through social media sites such as Facebook and Twitter, according to The Pew Research Center's Internet & American Life Project.
 
Of course social media lets users do more than let others know that they voted and for whom they voted–it allows them to encourage others to do the same.
 
Twenty percent of registered voters have encouraged others to vote by posting on a social networking site, while 30 percent of voters have been encouraged to vote for a specific candidate by family and friends on social media.
 
Yet while social media is a new way to for people to encourage others to vote, it still hasn't surpassed actual conversation.
 
According to the survey, 48 percent have heard from family and friends in face-to-face conversation that they should vote for either Barack Obama or Mitt Romney in the past 30 days, and 29 percent have heard the same from family and friends over the phone.
 
For many more election-related findings from Pew click here.

 

Tags: election, facebook, Internet American Life Project, media, people, pew research center, research, social media, social networking, studies, survey, twitter, voting

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