People sure are watching a lot of cable
Viewership rises to an all-time high 17.4 hours
August 22, 2013
This summer people are watching more ad-supported cable than ever before.
A new study from Turner Networks, analyzing data from Nielsen, finds that the average viewer has watched 17.4 hours of cable per week from late May to early August, up from 17 last year and the biggest share ever for cable.
Broadcast, by contrast, fell to 6.2 after 6.8 last summer, when numbers were inflated by NBC’s highly rated coverage of the Summer Olympics.
Viewers spent an additional 9.4 hours per week on “other” television viewership, such as non-commercial cable networks like Disney Channel, Spanish-language TV and pay cable networks.
Total TV viewing per week was 33 hours, 30.2 of them consumed live, while 2.9 hours were on tape delay.
The report concludes that more than half of all TV viewing this summer was of cable networks, compared to just under one-fifth for broadcast.
Some of this is simply the natural progression that’s been seen over recent years. Cable has been adding more channels, giving people more choices, and it’s only natural that many people would flock to cable to see what is being offered.
Too, cable tends to air its big-buzz shows during summer, such as AMC’s “Breaking Bad,” A&E’s “Duck Dynasty” and TNT’s “Rizzoli and Isles,” while broadcast’s biggest-buzz shows are almost exclusively reserved for the regular season.
It’s not really a surprise that viewers, finding the fifth repeat of “NCIS” on broadcast that week, would switch over to cable to see what’s new.
What may be a surprise is just how much TV is still being watched live, at a time when DVR usage is getting a lot of buzz.
Ninety-two percent of all viewership this summer has been live, with just 8 percent of programs watched on tape delay.
That percentage should increase sharply come fall, when broadcasters begin airing their highly anticipated new and returning shows.
‘How to Get Away With Murder’ equals a season high
Satellite’s now an afterthought in the era of digital radio
NASCAR spins its wheels as season gets underway
Best of the week: Ranking black American influencers
Paper cuts: Axe swings at The Financial Times
It’s time to get over the gimcrack of Times Square
Weekend TV: It’s Oscar time in la la land
People really didn’t like media coverage of the election
Cable overnights: ‘Alaskan Bush People’ rises in finale
ABC wins Wednesday with night’s top four shows
TV programming blog: All the cancellations and renewals
Who’s leading the February sweep? It’s complicated.
So-so start for HBO’s much-hyped latest new series
- Eight join at FCB Chicago
- Seth Kusiak rises to VP of infrastructure and security services at Advertising Specialty Institute
- John Podesta joins The Washington Post as contributing columnist
- Kim Lamoreaux joins DeForest Times-Tribune
- Lauren Burack rises to SVP of brand and consumer marketing at IFC
- Matthew Broderick starring in ‘Katrina: American Crime Story’
- Brad Garrett joins CBS drama pilot ‘The Get’
- Lea Michele joins ABC comedy pilot
- Lauren Graham joins Fox comedy ‘Linda From HR’
- Former Fox News Channel host Alan Colmes dies at 66
This week’s broadcast ratings
This week’s top-rated movies, songs and books
This week’s cable ratings
This week’s daypart ratings
This month’s digital traffic data: December 2016
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York