March 14, 2013
Today the media world is abuzz over a Page Six item about a former NBC and Turner executive who was a little too loose with his cell phone. The New York Post gossip column reports that Scott Sassa, president at Hearst Entertainment & Syndication, was asked to resign by top executives stemming from a sexting scandal. Sassa reportedly exchanged numerous sext messages with a stripper from Los Angeles, who then attempted to extort Sassa for cash. When he wouldn’t comply, the stripper’s boyfriend allegedly forwarded the messages in an email to top people at Hearst, including chief executive Frank Bennack Jr., Hearst Magazines president David Carey and marketing president Michael Clinton. Sassa was asked to resign at a meeting on Tuesday, and he left the company the following day. Sassa had been with Hearst since 2008 and was previously president of NBC Entertainment and president of Turner Entertainment Group. Hearst hasn’t commented on the alleged scandal.
USA has made a pair of promotions, naming Colleen Mohan senior vice president of brand marketing and Carryl Pierre-Drews senior vice president of strategic marketing. Mohan has been with the network since 2005, Pierre-Drews since 2007.
Nikki Reed has been named senior vice president of programming and development at The Hub, reporting to president and chief executive Margaret Loesch. Reed was previously at Disney Channel and Disney XD.
BBC Worldwide has made four promotions, naming David Weiland executive vice president for Western Europe, Ian McDonough executive vice president for Central Europe, Middle East and Africa, Joyce Yeung executive vice president for Asia, and Fred Medina executive vice president for Latin America. Weiland has been with the BBC since 2006, McDonough since 2009, Yeung since 2006 and Medina since 2011.
English-language Hispanic cable network NUVOtv has named Bill Hilary head of programming, reporting to chief executive officer Michael Schwimmer. Hilary was most recently chief operating officer at World Television Productions.
Cable network Ovation has promoted Debra Balamos, naming her senior vice president of marketing for content distribution. Balamos had been vice president of marketing.
Discovery Channel has added Abbie Cornish to the cast of “Klondike,” its first-ever scripted miniseries. The project is based on the book “Gold Diggers: Striking It Rich in the Klondike” by Charlotte Gray.
Ed Moss, president and chief executive officer at The Denver Post, is resigning on April 1 to take time to recover from an injured shoulder he sustained in an accident last October. Moss will also resign from his position as executive vice president of Digital First Media. Chief financial officer Michael Henry will replace Moss on an interim basis.
Eddie Ross has been named East Coast producer/editor for print and digital at Better Homes and Gardens, reporting to senior deputy editor for home design Kelly Kegans. Ross was most recently editorial director at Rue La La.
Cottages & Gardens Publications has named Jennifer Matthews group publisher, putting her in charge of advertising for all of the company’s titles. Matthews joins from Luxe Interiors + Design, where she was vice president and group publisher.
Susan Danaher, president and chief executive at the Digital Place-based Advertising Association, is leaving the position when her contract expires at the end of this month. A search for her successor is already underway. Danaher has a new job lined up for when she leaves DPAA–she will become executive vice president and chief revenue officer at Adspace Digital Mall Network.
Online ad technology company Real Media Group has made three hires in its London office, naming Sophie Hill head of European technology sales and Sonia Bachu and Michael Smith sales managers. Hill joins from eZ Systems, Bachu from RadiumOne and Smith from Venatus Media.
The Daily Beast has brought in Jon Favreau as a biweekly columnist, writing about political issues. Favreau is former chief speechwriter for President Barack Obama but left his position when Obama began his second term. He’s not to be confused with Hollywood’s Jon Favreau, who directed “Iron Man.”
Khurrum Malik has been named chief marketing officer at eXelate, a digital advertising analysis company. Malik had been vice president of marketing at comScore.
Marketing technology company Resonate has made two additions, naming Marc Johnson chief marketing officer and Michael Horn vice president of research. Johnson joins from Storyline Development, Horn from Decision Sciences.
Ashley Barretto has been named general manager at WideOrbit, which produces ad management software for media companies. Barretto was previously client services manager at Invision.
For May sweeps, a three-way tie
ABC and CBS tie for No. 1 on sweeps’ final night
OMG, teens are so over Facebook
CBS snaps Fox’s eight-year win streak
Twitter increases security measures
Discovery launches online video network
CBS adds another comedy for next season
‘The Office’ series finale a social media hit
‘Hit the Floor,’ no, grab the remote
Rachel, I’m irked. My friend got a raise.
Order up: One freshly made billboard
Best tube bets this weekend
So, how will the upfront shake out?
- Marianne Gambelli becomes chief investment officer at Horizon Media
- Andy Grant becomes associate creative director at CP + B
- Shashi Seth becomes president at Tribune Digital Ventures
- Julie Piepenkotter rises to EVP of research at FX
- Cherie Cohen becomes SVP of cable ad sales at NBCUniversal
- Andrew Leisner rises to motorcycle group publisher at Bonnier
- Dominic Laval becomes director of business development at Capablue
- Paul Barford becomes chief scientist at Broadcast Interactive Media
- Mia Maestro joins FX drama pilot 'The Strain'
- Giuliana Rancic and Nick Jonas hosting NBC's 'Miss USA'
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Media planner/buyer opening in Des Moines
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