The Orange County Register has brought in Michael Sragow as a movie critic, the first time the paper has had a movie reviewer in more than 10 years. Sragow, who begins his new job in March, was previously at The Baltimore Sun and is also a regular contributor at The New Yorker.

Michael Mamarella has been promoted to senior vice president and general manager for North America at Media Innovation Group, 24/7 Media’s digital strategy and marketing arm. Mamarella was previously in charge of strategy and operations. Media Innovation Group has also hired Nicky McShane as European managing director, following previous stints at Adlink Media, Affilinet, Deal Group Media and Impact Radius.

Hearst Magazines has named Michael Kuntz publisher at Popular Mechanics, effective Feb. 19. Kuntz joins from Rodale, where he was associate vice president of digital sales.

Fox Sports Media Group has promoted Robert Gottlieb to senior vice president and head of marketing, reporting to co-presidents and chief executive officers Randy Freer and Eric Shanks. Gottlieb was most recently senior vice president and creative director.

Also at Fox Sports, Pete Vlastelica has been promoted to senior vice president of digital, up from his previous role as senior vice president of product strategy. Vlastelica joined Fox Sports in 2010 when it acquired Yardbarker, a company he co-founded.

Lena Dunham, creator and star of HBO’s “Girls,” is working on a new comedy for the network with “Girls” executive producer Jenni Konner. The project is based on a memoir by Betty Halbreich about a personal shopper in New York.

“Breaking Bad” star Bryan Cranston has signed a new deal with Sony Pictures Television, under which he will develop and produce new series, some of which he may star in. Cranston is also a producer on “Breaking Bad.”

Bravo has signed on actress Anna Gunn to star in its drama pilot “Rita,” which begins production in the spring. Gunn currently appears in AMC’s “Breaking Bad.”

Longtime newsman and current Fox News contributor Geraldo Rivera is considering running for a New Jersey U.S. Senate seat, according to comments he made on his radio show last week. Rivera said, “I am truly contemplating running for Senate against Frank Lautenberg or Cory Booker … I’m not going to drill this out, because obviously I’ve got commitments to Fox and to here at the radio program and I’m really having a great time.”

Actress Roseanne Barr is set to guest on NBC’s “The Office,” playing a talent agent who tries to help Ed Helms‘ character. Barr also recently signed a development deal with NBC, under which she will develop and star in a new sitcom project.

Actor John Goodman has joined the cast of “Alpha House,” an original comedy pilot from Amazon. Goodman will play a senator from North Carolina who is also a former basketball coach.

Tags: Anna Gunn, Betty Halbreich, Bryan Cranston, Ed Helms, Geraldo Rivera, Jenni Konner, lena dunham, Michael Mamarella, Michael Sragow