Star singer Beyonce wasn't exactly hurting for money, but she's now even better off. The singer has signed a new deal with Pepsi worth a reported $50 million, under which she will become the face of the brand and in turn Pepsi will sponsor her concerts, albums, music videos and photo shoots. For Pepsi, the move was also a way to get involved in this year's Super Bowl–the brand will play a role in Beyonce's halftime performance during the big game.

Las Vegas agency SK+G has made two promotions, naming Anne Genseal group media director and Kevin Brigman junior interactive campaign manager. Genseal has been with the agency since 2005, Brigman since 2011.

Ad agency McGarryBowen has opened a new Shanghai office, naming Andy Ho managing director. Ho has previously worked in the China offices at McCann, Lowe Worldwide and Leo Burnett.

John Park has joined Mullen as a creative director, working out of the agency's San Francisco office. Park had been a creative director at Goodby, Silverstein & Partners.

HBO has named Otto Berkes chief technology officer, taking over for Bob Zitter when he retires at the end of March 2013. Berkes is one of the original founders of Microsoft's Xbox gaming console, and he also has previously worked with HBO's digital properties including HBO GO and HBO.com.

NBCUniversal has made a number of moves in its ad sales division, including expanding the roles of executive vice president of digital ad sales Scott Schiller and executive vice president of digital strategy and operations Krishan Bhatia. Schiller will now work with digital sales for all of NBCU's broadcast and cable brands, while Bhatia will work with all of NBCUniversal's digital properties. The company has also named Barry Fischer executive vice president of sales analytics, Earl Marshall executive vice president and chief financial officer for ad sales and Mike Mayer senior vice president of sales solutions.

Web hosting company Go Daddy has named Blake Irvin chief executive officer, effective on Jan. 7. Irving will join the company from Yahoo, where he was chief product officer.

Facebook has brought in Jodi Seth, naming her manager of public policy and communications. Seth had been Sen. John Kerry's communications director.

Esquire magazine has named Mike Nizza digital editor, reporting to editor in chief David Granger beginning Jan. 2. Nizza was previously in charge of original reporting at The Daily.

Cycling magazine Velo has promoted Caley Fretz to tech editor, working with the print edition and also VeloNews.com. Fretz has been with the title since 2010, most recently as associate technical editor.

Cindi Crain has been elected to the board of directors at Crain Communications, taking the place of her mother Merrilee Patterson Crain, who died in November. Crain is also co-owner and director at VirginBush Safaris in Kenya.

Tags: Anne Genseal, Blake Irvin, Caley Fretz, Cindi Crain, David Granger, Jodi Seth, Merrilee Patterson Crain, Mike Mayer, Mike Nizza