January 22, 2014
Bill Cosby is returning to TV, and he’s returning to NBC, home of “The Cosby Show.” Cosby has reteamed with “Cosby Show” producer Tom Werner for a new family comedy to be developed at the network, although it hasn’t yet officially ordered a pilot. There is also no studio signed on to produce, but NBC is already hiring writers for the project.
Telemundo has promoted Allan Infeld to vice president of client development, reporting to senior vice president Patty Marrero. Infeld joined the network last year as director of client development.
Actor Tate Donovan is the latest to join the cast of Fox’s upcoming “24” limited series, titled “24: Live Another Day.” Donovan, who has previously appeared on “Damages,” “Deception” and “The O.C.,” will play the White House chief of staff.
CW has added Jesse L. Martin to the cast of “The Flash,” its upcoming spinoff of the superhero drama “Arrow.” Martin most recently had a role on NBC’s “Smash.”
Actress Alison Sweeney is leaving NBC’s long-running soap opera “Days of Our Lives” sometime this season, ending a 21-year run on the daytime drama. There’s no word yet on when Sweeney’s final episode will air. She is also the host of “The Biggest Loser.”
Opera star Renee Fleming has been selected to sing the national anthem before the Super Bowl, which airs on Fox on Feb. 2. Fleming, a four-time Grammy winner, will be the first opera singer to sing the anthem at the big game.
Digital agency PM Digital has brought in Valeria Maltoni as vice president of digital strategy, effective immediately. Maltoni was previously founder and principal at Conversation Agent.
Viacom has named Niels Schuurmans executive vice president of creative content solutions for Viacom Velocity, putting him in charge of branded content for MTV, VH1, CMT, Logo, Comedy Central, Spike TV and TV Land. Schuurmans had been executive vice president of consumer marketing and executive creative director at Spike TV.
NBC Sports Group has added Marty Snider and Kelli Stavast to its NASCAR coverage, which begins next year. Snider will continue to serve as lead pit reporter for NBC’s IndyCar coverage, and Stavast will still contribute to auto show coverage for the network.
Radio company Entercom has promoted Pat Paxton to president of programming, up from his previous position as senior vice president of programming. Paxton has been with the company since 1999.
Meredith Corp. has named Tim Russell senior managing director of sales for Meredith Video Studios, which creates content for TV and digital platforms. Russell was previously vice president for the east region at Comcast Media 360.
Ben Warner has been named national advertising director for Sierra magazine, the official magazine of the Sierra Club. Warner is a former co-founder and publisher at Laguna Beach magazine, and he has also previously served as publisher at Bike, Powder, Hobby Farms and WildBird.
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