This week's feature For these runners, let the real race begin They're all over 40, and they're running marathons sponsored by TNT to promote its new drama 'Men of a Certain Age' Click here to read on . . . By Toni Fitzgerald

Recent out of home stories

For these runners, let the real race begin They're all over 40, and they're running marathons sponsored by TNT to promote its new drama 'Men of a Certain Age'

For these runners, let the real race begin They're all over 40, and they're running marathons sponsored by TNT to promote its new drama 'Men of a Certain Age'

The growing clout of digital signage As more boards go up, more Americans notice them, and that's leading to more advertising dollars--and lots more to come

Big stink: Col. Sanders slips into the UN Well, not the real colonel but an actor dressed like him, and he got the royal treatment. Now the august body is crying fowl.

Your client with holiday shoppers How to reach Americans as they flock to malls to shop for gifts, using traditional signage as well as the new digital formats

A classic white dress shirt, on the cuff How smart: USA gives away custom-fitted shirts at a pop-up store, tailor and fitters on hand, to tout debut of 'White Collar'

'Oops, sorry, didn't mean to offend' Outrage erupts over a billboard in Thailand of Hitler, put up by a wax museum, in another case of a campaign that went too far

Your client visiting media people Serving coffee or donuts or maybe ice cream to buyers and planners while talking up their TV network or magazine or web site

Now here's a car you just gotta love Attached to the car are sensors leading to a love meter, and when passersby touch the car, the dial shoots into the red zone

Your thoughts, streamed to millions Promotion creates a social network on digital screens in terminals and on sides of buses in New York, Chicago and London

Mary Hatchet, not your sorority queen Truth be told, she's ghastly in appearance (maybe it's the blood splatter). She's going about campuses promoting a horror flick.

Reaching out to the Jane Fonda in us all Flash mobs in fitness outfits dance to the beat of a message about living and eating well. Love those leg warmers.

Your client on public payphones Think of it as the ultimate in curbside advertising, with the ability to target folks where they live, work and shop

Steaming hot pizza, up on a billboard And it's real steam being pumped out to create the effect of a pie as it appears right from the oven. Client: Donatos Pizza.

'Yikes! Look at my scary picture!' It looks like one of those old photo booths. It's really a stunt for a science exhibit about fear. Let the screaming begin.

Swimming along the baggage carousel There they are, two half-naked women, hair streaming against a background of blue. What's not to like? Client: A nearby resort.

Your client on Wi-Fi high in the sky Here's how to reach airline passengers while they're surfing the internet while flying at 10,000 feet on commercial aircraft

'Look at the lady sewing in the window' Seamstress converts runners' Ts made of synthetics into bags to carry running shoes. Sponsor: Maker of eco-friendly sports gear.

Not your usual nudie billboard flap It's the tagline that's got folks in a big snit, not the woman's luscious curves or seductive smile. And it's not even dirty.

Your client in view at NFL games Stadium advertising reaches devoted fans in the stands, as well as viewers at home, especially with newer digital signage

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