This week's feature Your client cutting up on the ice Minor league hockey games attract families out for fun, and advertisers have the opportunity to sponsor events and silly stunts Click here to read on . . . By Diego Vasquez

Recent out of home stories

Your client cutting up on the ice Minor league hockey games attract families out for fun, and advertisers have the opportunity to sponsor events and silly stunts

Message right under your feet: Go NFL! DirecTV delivers doormats to doorsteps in Manhattan that are really ads for its streaming video football package

Less brutal fourth quarter for out of home Advertising began picking up in latter 2009, easing the decline to 7.9 percent for the period. The full year was off 15.9 percent.

Listening in on life's little secrets It's a wallboard of people on a street but plug in your iPod and you can hear their thoughts. Click here for the other Obie nominees.

Your client on ice cream trucks Wrap the truck in a giant ad and hand out samples, even play a special jingle, to get the attention of consumers on a warm spring day

'Look, that goofy man on the kids bike' Grown men cruise about the streets looking most disreputable, peddling on little girls' bicycles. Client: Fox's 'Sons of Tucson.'

Your client's logo on a water bottle Who turns down a free bottle of water? It's a great way to distribute coupons while connecting with consumers in a positive way.

Mini-tempest over a leggy dame in flight Flight attendants in a bunch over SI campaign for its swimsuit issue featuring a model posing on the nose of an AirTran 737

'Suckers! I'm flying on the cheap' How does a budget ticket broker tout its low-cost fares? Send travelers into airports wearing purple T-shirts with their prices.

For an ice hotel, snowmen point the way Each winter a hotel made of ice opens near to Quebec. To pump this year's hotel its agency places snowmen around the city.

Your client partying in the sand Reaching college kids by sponsoring events on resort beaches where they gather to celebrate spring break all this month

'All aboard, and now off to the slopes' Bus shelter in Vancouver is done up as a ski lift to give commuters a sense of the thrill of the Games. Client: vitaminwater

A woman with hair like ice cream swirls Her face is printed on an ice cream cone holder, and the ice cream swirls flow softly from her forehead. Client: A hair salon.

Your client at the NCAA Final Four Advertisers can connect with fans though signage and sponsorships of events surrounding the college basketball championships

Surprise! Ambush tactics thrive at Games. Non-Olympic sponsors make up a third of top brands in Vancouver, according to a new survey, despite a serious crackdown by the IOC

Passing the buck, with a stick-on ad Drug chain passes out dollar bills to retail outlets to give out as change. Affixed to each is an ad and a coupon that peels off.

Your client kicking up her heels Flash mobs, where people break out in song or dance on busy streets, are the hot thing in alternative media. Here's how it's done.

Your client as an NBA All-Star Advertising over next weekend's basketball games can extend well beyond TV spots and signage to alternative media and events

Your client's ad at spring training How to reach the most avid of Major League Baseball fans at a fraction of the cost of advertising at regular-season games

Baring one's very soul on Fifth Avenue Passersby are invited to share what they most want to do before dying. Their answers appear in a store window. Client: TV show.

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