This week's feature Your client at antique shows Here's a way to reach older, largely affluent consumers as they enjoy a favorite pastime, and it can be surprisingly affordable Click here to read on . . . By Diego Vasquez

Recent out of home stories

Your client at antique shows Here's a way to reach older, largely affluent consumers as they enjoy a favorite pastime, and it can be surprisingly affordable

Your client at mixed martial arts events It attracts the most brutal fighters around, with few holds barred, but also an audience very desirable to advertisers: Young males

Your client doing it up at dog shows It's mostly women who attend and watch these contests of canine poise and beauty, and they're a desirable audience for advertisers

Your client lifting a few at beer festivals What a crowd, young, adventurous and open to new experiences. And they're not just for beer advertisers. Anyone can come.

Your client's ad in parking garages How to reach people coming and going from work, shopping or a night on the town in an uncluttered, hard-to-miss environment

Your client at Ironman triathlons These grueling contests of physical prowess will attract a desirable audience of young, affluent, as well as fit, consumers

Outlook for 2012: Growth and innovation Ad spending will be up in the range of 4 percent, led by digital and wider use of social media and buzzful alternative campaigns

Your client sponsoring the X Games Here's a way to reach millions of mostly young sports fans, two thirds of them male, with signage and events such as fan fests

Your client at the World Series of Poker Baseball too pricy? Here's a far less expensive alternative, and you're still reaching a large, desirable audience of TV viewers.

Your client's ad on dollar bills Here's a relatively inexpensive way to reach a large audience with messages they're sure to see when they have money in their hand

Your client on semi trucks Think of them as billboards sailing down the highway, huge and hard not to notice. And they're not all that expensive.

Your client in doctors' offices Here's a way to reach folks with targeted advertising while they're waiting to see their physician. What's big: Digital.

Your client's ad on coffee cups Messages on takeout containers and sleeves reach an affluent consumer, and there are more and more clever ways to deliver them

Your client's ad on hand sanitizers Here's a smart way to reach shoppers as we enter the cold and flu season: Signage at kiosks dispensing free sanitizing lotion

Your client's ad on restaurant takeout Reach consumers when they are hungry for a quick meal by placing ads on pizza boxes and Chinese food cartons and even chopsticks

Your client's ad at the laundromat Here's an effective way to connect with a diverse population with an hour or more of dwell time and not much else to look at

Your client at the dry cleaners They're a good place to reach an affluent audience, and they present a wonderful opportunity for clever campaigns

Your client's ad at WNBA games Disappointed over the NBA mess? Consider women's basketball as a cost-effective way to reach women and families.

Your client's message on smart cars They're eco-friendly but more important they grab folks' attention because of their size--they're tiny--and their unique design

Your client in convenience stores Reaching American consumers at the point of purchase of everyday items through signage and clings, and at affordable prices

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