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This week's feature

Your client tapping into the music set

Advertisers run surveys on jukeboxes in clubs and bars, reaching the hip young crowd as they play their favorite selection of songs

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By Kathy Prentice


     
     

Recent out of home stories

Your client tapping into the music set
Advertisers run surveys on jukeboxes in clubs and bars, reaching the hip young crowd as they play their favorite selection of songs

Your client playing games at the Bijou
Before the show, audiences are invited to play interactive games onscreen that are built around advertisers' brands or products

Your client hanging along the avenue
Banners in brilliant colors sailing from city light posts capture the attention of pedestrians and people in cars and riding buses

Your client at the beach on Cape Cod
Buckets of giveaways are given to cottage renters as they arrive for their summer stays, with space for ads on the exterior and lid

Your client going green for Earth Day
Large ads on recycling bins in public places offer passersby a convenience and also a positive message about the environment

Your client shopping at airport stores
Ads on shopping bags at retail outlets reach a young, educated, high-income consumer with a taste for travel and luxury goods

Your client's message at the drugstore
Signage on security pedestals at store entrances catch patrons as they enter with can't-miss messages about featured products

Your client on the deck of cruise ships
New giant TV screens can be seen by passengers by the pool and on the decks of Carnival ships traveling the world's oceans

Your client waving signs on the street
Teams perform at events, with signage part of their act, jumping and tossing and stepping in elaborately choreographed routines

Your client's spot on NYC bus shelters
Video screens are capable of airing 30-second ads, and paired with illuminated signs, they're seen by bus riders and passersby

Your client appealing to church-goers
Advertisers can deliver messages to congregations with posters and postcards, even targeting by zip code and by denomination

Your client going out to the Hamptons
Summer at the beach is a lot closer than you think, and one way to reach the beach set is colorful bags of samples on bus seats

Your client offering skiers helpful tips
Signage at winter resorts featuring instruction from top skiers and snowboarders at ski lifts and in lodges, along with ad messages

Your message on a network of screens
Digital displays in coffee shops and bookstores and other local venues allow advertisers to reach consumers through their day

Your client with seats at the big game
Cup-holder ads will get exposure during Super Bowl, and at far less cost than those much-touted million-dollar spots on television

Your client scoring at the golf course
Putting ads on leaderboards that tally rankings of players in golf matches, as snowbirds head south and west for warmer weather

Your client's special night at the Bijou
Sponsoring major events telecast to local theaters, such as concerts. Build some positive buzz with the arts and culture set.

Your client pumping at the health club
The opportunity to sponsor health-related events as Americans return to their workouts to burn off those extra holiday party inches

Your client creating a scene in Vegas
Super-size ads that invite visitors to interact with the wave of a hand are a big thing these days in the resort and convention city

Your client toasting on New Year's Eve
Sponsoring family-friendly events across America, where kids are welcome and liquor doesn't flow. Dancing, singing, storytelling.




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