Out of home forecast: Healthy, but what’s next?
Revenue growth has slowed but it’s still outpacing other media
January 12, 2017
Digital drove the last boom, but now that's easing. That raises an intriguing question: What will drive the next boom? Here's a look at the forecasts for the coming several years.
This article is part of our Out of Home Premium Newsletter.
Tags: borrell associates, carat, Clear Channel Outdoor, digital out of home, Geopath, groupm, jonathan barnard, lamar, magna global, Mark Boidman, media buyers, media planners, ooh premium, out of home, outfront, Peter J. Solomon Co., pivotal research, Vincent Letang, zenithoptimedia
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