Oscars spark 14.7 million tweets
March 3, 2014
Yesterday’s Academy Awards were way too long and way too self-congratulatory, from Matthew McConaughey’s “I’m my own hero” speech to the stretched-out tributes to Ellen DeGeneres trolling for pizza money.
But the ceremony, which wrapped up just before midnight, was a big hit on social media.
Twitter reports that more than 14.7 million Oscar-related tweets were sent during the show, from 8:30 p.m. to 12 a.m.
DeGeneres did a cute bit where she took a selfie with some of Hollywood’s biggest stars, including Meryl Streep, Julia Roberts and Brad Pitt. She encouraged people to retweet it, hoping it would become the most-retweeted photo ever.
And she hit her goal. As of this morning it had been retweeted more than 2.5 million times.
She gained more than 1 million followers throughout the ceremony, taking her above 26 million.
The night’s most-tweeted-about nominees were Jennifer Lawrence, Pitt, “Gravity” director Alfonso Cuaron and best actress winner Cate Blanchett, while “Gravity” and “Frozen” were the most-tweeted-about movies.
TV ratings for the show will be out later today.
Buh-bye, Boo Boo: TLC cancels reality show
‘Thursday Night Football’ goes out on top
No new shows have been axed. Why?
Magazines’ one area of hurt: On PCs
‘Death Comes to Pemberley,’ dear Jane
Rachel, I’ve gone years with no raise
Tell us, what’s your take on Martha Stewart?
Best tube bets this weekend
World Series viewership rises in Game 2
Behind AMC’s decision to buy into BBC America
Final cable upfront tally: Down from last year
FCC: Media mega-mergers are on hold
Competition holds up against World Series
- Matt Herrmann becomes CSO at Pereira & O’Dell
- Jeff Maldavir rises to VP of client services at Millennium Communications
- Peter Lattman rises to deputy business editor at The NY Times
- Boris Gartner becomes chief strategy officer at Fusion
- Paul Greenberg becomes CEO at Nylon Media
- Andrew Horlick rises to VP of sales at Bidtellect
- Courtney Love joins the cast of Fox's 'Empire’
- Steve Coogan replacing late Philip Seymour Hoffman in Showtime's 'Happyish'
- Michelle Trachtenberg guesting on Fox's 'Sleepy Hollow'
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago