Oscars spark 14.7 million tweets
March 3, 2014
Yesterday’s Academy Awards were way too long and way too self-congratulatory, from Matthew McConaughey’s “I’m my own hero” speech to the stretched-out tributes to Ellen DeGeneres trolling for pizza money.
But the ceremony, which wrapped up just before midnight, was a big hit on social media.
Twitter reports that more than 14.7 million Oscar-related tweets were sent during the show, from 8:30 p.m. to 12 a.m.
DeGeneres did a cute bit where she took a selfie with some of Hollywood’s biggest stars, including Meryl Streep, Julia Roberts and Brad Pitt. She encouraged people to retweet it, hoping it would become the most-retweeted photo ever.
And she hit her goal. As of this morning it had been retweeted more than 2.5 million times.
She gained more than 1 million followers throughout the ceremony, taking her above 26 million.
The night’s most-tweeted-about nominees were Jennifer Lawrence, Pitt, “Gravity” director Alfonso Cuaron and best actress winner Cate Blanchett, while “Gravity” and “Frozen” were the most-tweeted-about movies.
TV ratings for the show will be out later today.
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