Oscars spark 14.7 million tweets
March 3, 2014
Yesterday’s Academy Awards were way too long and way too self-congratulatory, from Matthew McConaughey’s “I’m my own hero” speech to the stretched-out tributes to Ellen DeGeneres trolling for pizza money.
But the ceremony, which wrapped up just before midnight, was a big hit on social media.
Twitter reports that more than 14.7 million Oscar-related tweets were sent during the show, from 8:30 p.m. to 12 a.m.
DeGeneres did a cute bit where she took a selfie with some of Hollywood’s biggest stars, including Meryl Streep, Julia Roberts and Brad Pitt. She encouraged people to retweet it, hoping it would become the most-retweeted photo ever.
And she hit her goal. As of this morning it had been retweeted more than 2.5 million times.
She gained more than 1 million followers throughout the ceremony, taking her above 26 million.
The night’s most-tweeted-about nominees were Jennifer Lawrence, Pitt, “Gravity” director Alfonso Cuaron and best actress winner Cate Blanchett, while “Gravity” and “Frozen” were the most-tweeted-about movies.
TV ratings for the show will be out later today.
Fox jumps to No. 2 with ‘Rocky Horror Picture Show’
Third debate improves to nearly 69 million viewers
Blame Millennials for the real estate advertising decline
Rachel, how do I shut my boss up about politics?
Tell us, what is the future of digital radio?
It’s here: Media Life’s new sports newsletter
Weekend TV: The zombies lurch back on the air
Cable overnights: Shows slip against dominant debates
Gobble, gobble: AT&T is eyeing Time Warner
Final debate dominates Wednesday night on social
Fun distraction on debate night: Halloween cartoons
Mixed ratings for postseason baseball
Fall’s biggest TV story: The NFL ratings free fall
- David Patton becomes global president at Y&R
- J.P. Hannan becomes CFO at Social Reality
- Princell Hair becomes SVP and GM at CSN New England
- Cyril Vanier becomes an anchor at CNN International
- John Poliquin becomes a director at Derby
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: August 2016
This week’s daypart ratings
This month’s new media traffic data
Search and analytics manager job in Columbus
Stamford agency needs a mass media manager
Media traffic specialist position in Stamford
Wanted: Cross channel media reporting analyst
Media research analyst opening in Stamford