Oscar Mayer embraces the Hot Dog Princess
June 13, 2016
The Hot Dog Princess has a first name, it’s A-I-N-S-L-E-Y. The Hot Dog Princess has a second name, it’s T-U-R-N-E-R.
Yes, Oscar Mayer is embracing a new mascot now in Ainsley Turner, the 6-year-old who went viral after she dressed up in a hot dog outfit for a princess-themed costume day at her dance school. Amid a bevy of Cinderellas and Ariels, Turner’s costume stood out.
And Oscar Mayer has rewarded her for drawing the extra attention to its processed meat product.
Turner and her family took a ride on the Oscar Mayer Wienermobile on Sunday, about a month after a photo and video of her and dance classmates built buzz online. The photo featured seven girls wearing princess attire, while Turner wore the type of hot dog suit you might see worn as a stunt by your local street vendor.
When asked why she decided to wear a hot dog costume on princess day, Turner said it was the favorite of all her dress-up costumes.
She was lauded for her confidence and the photo wracked up millions of views with the hashtag #hotdogprincess.
The story was picked up by a number of national news outlets, and Oscar Mayer vice president of public affairs Eric Mittenthal reached out to Turner’s father on Twitter, offering her family and friends free hot dogs.
The company then sent its famed Wienermobile to Holly Springs, North Carolina, where this time Turner wore a more traditional crown as she tooled around town.
New York leads the Ellie nominations, once again
CBS’s ‘Hunted’: Little hope of sustaining its big bow
Best of the week: On the origins of fake news
In this digital age, the allure of alternative OOH
Digital radio: A primer for media planners and buyers
Weekend TV: ‘Beaches’ for a new generation
Cable overnights: Good start for ‘Six’ on History
Warriors-Cavs sets three-year high on TNT
The rundown on media coverage of the inauguration
New sitcom ‘Speechless’ tops a slow Wednesday
Puzzling out Carlos Slim’s bold U.S. ambitions
TV programming blog: All the cancellations and renewals
This week’s broadcast ratings
- Michael Lieberman becomes CSO at Kinetic Worldwide
- Ryan Haskins becomes director of media at Figliulo&Partners
- Deborah Furey becomes SVP of strategy at Wunderman Health
- Martin McDonald becomes VP of strategic sales at V Digital Services
- Bob Johns becomes chief revenue officer at Big Outdoor
- Chris Brooks rises to EVP of distribution at CW
- Salil Mehta becomes president at FoxNext
- David Perpich becomes president and GM at The Wirecutter
- Jessica Sebor and Aaron Hersh rise at Competitor Group
- Jeff Hackett joins and Mike Owen rises at AdColony
- James Frain joins CBS All Access' 'Star Trek: Discovery'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York