Oprah’s ‘Nate Berkus’ leads in syndication
Ranks as No. 1 new program, averaging a 1.1 rating
September 28, 2010
Oprah Winfrey’s latest protÃ©gÃ© has averaged a 1.1 household metered-market rating during its first two weeks, up 10 percent from the timeslot average during the same week last year, according to Nielsen, but down a tenth from its lead-in rating.
It was about half what “Dr. Oz,” last year’s top new show, averaged during its first weeks.
Like “Oz,” “Berkus” is produced by Winfrey’s Harpo Productions, and like “Oz,” “Berkus” benefitted from the “Oprah” backing, with Berkus appearing dozens of times on her show before spinning off on his own.
Winfrey has an impeccable track record when it comes to launching new syndicated shows. “Dr. Phil,” “Rachael Ray” and “Oz” were all the No. 1 new shows during their first year, and “Berkus,” while not drawing the ratings of any of them, looks to be on its way to the same distinction.
Meanwhile, the No. 2 new syndicated show, “Swift Justice with Nancy Grace,” was just a tick behind “Berkus” at 1.0, losing 0.1 from its lead-in and also down 0.1 from last year’s timeslot average.
No. 3 was “Access Hollywood Live,” an offshoot of “Access Hollywood,” which matched last year’s timeslot average with a 0.8 but was off 27 percent from its lead-in.
“Judge Karen’s Court” was just behind at 0.7, the only new syndicated show to actually grow from last year’s timeslot, up from a 0.6 to a 0.7 and holding 100 percent of its lead-in.
“Don’t Forget the Lyrics” lost 0.1 from both its lead-in and last year’s timeslot, while “Steven & Chris,” available in just 16 markets, had the worst debut, averaging a 0.1 rating, just a third of what those timeslots averaged last year.
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