Once-embattled Imus re-ups with Cumulus
December 12, 2012
Five years ago, after Don Imus had been fired by CBS Radio for describing the Rutgers women’s basketball team as “nappy-headed hos,” it seemed unlikely that his radio career would be revived.
But his transgression proved forgivable, and his radio career was subsequently resurrected, proving that if you lay low until the next controversy comes along to steal away people’s attention, almost anything can be forgiven.
Now Imus’ career is being extended.
This week he signed a three-year extension with Cumulus Media to continue his syndicated show, “Imus in the Morning,” which will take the host to the age of 75.
At the time Imus’ racist and sexist comments provoked a lot of ire. But his second act began quickly after his firing. He joined Cumulus at the end of 2007 and has largely stayed out of the spotlight since.
He will continue to be simulcast on Fox Business Network as well.
Terms of the deal were not released. Imus’ home broadcaster will remain WABC-AM.
The radio trade publication talkers puts Imus’ weekly audience at an average 2.25 million listeners on 74 stations, and although he’s not one of the highest-rated radio hosts, he draws a desirable, educated audience that allows stations to charge a lot for ads on his program.
Best tube bets this weekend
So, who will win the November sweeps?
The complete TV schedule for election night
‘Sleepy Hollow’ scares up some buzz with Lyft
NBC Universal renews Meredith Vieira’s show
Game 7 smacks a home run for Fox
Native advertising gives NY Times a lift
NBC keeps on riding the Breeder’s Cup
‘Black-ish’ grows against World Series Game 7
A buyer’s primer on out of home measurement
CBS’s challenge: Life after football
With mobile devices, we’re all different
Las Vegas: Political pulls in TV dollars
- Jessie McGuire becomes U.S. strategy director at Elmwood
- Greg McAlinden becomes creative director at ODD
- Nick Ascheim rises and Shaun Hekking joins at BBC Worldwide
- Jonathan Hills becomes VP of digital media at Bravo Media
- Debbie Reichig becomes SVP of sales research at Twentieth TV
- Isaac Payam Ahdout becomes SVP of engineering at Tapad
- Fred Melamed joins Showtime's 'House of Lies'
- Lily Rabe appearing on FX's 'American Horror Story'
- 'Sons of Anarchy' cast guesting on TBS's 'Conan'
- Joel McHale remaining host of E!’s ‘The Soup’
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media buyer wanted in Las Vegas
Junior media buyer opening in Venice, California
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin