Once-embattled Imus re-ups with Cumulus
December 12, 2012
Five years ago, after Don Imus had been fired by CBS Radio for describing the Rutgers women’s basketball team as “nappy-headed hos,” it seemed unlikely that his radio career would be revived.
But his transgression proved forgivable, and his radio career was subsequently resurrected, proving that if you lay low until the next controversy comes along to steal away people’s attention, almost anything can be forgiven.
Now Imus’ career is being extended.
This week he signed a three-year extension with Cumulus Media to continue his syndicated show, “Imus in the Morning,” which will take the host to the age of 75.
At the time Imus’ racist and sexist comments provoked a lot of ire. But his second act began quickly after his firing. He joined Cumulus at the end of 2007 and has largely stayed out of the spotlight since.
He will continue to be simulcast on Fox Business Network as well.
Terms of the deal were not released. Imus’ home broadcaster will remain WABC-AM.
The radio trade publication talkers puts Imus’ weekly audience at an average 2.25 million listeners on 74 stations, and although he’s not one of the highest-rated radio hosts, he draws a desirable, educated audience that allows stations to charge a lot for ads on his program.
So, what’s the future for celebrity magazines?
Finally, the CW’s fall lineup kicks off
Cable overnights: Postseason MLB draws a crowd
Adios, ‘Utopia:’ Fox yanks show’s Tuesday edition
DirecTV hangs on to NFL Sunday Ticket
Where’s the hope for magazines? Mobile.
PBS and CBS lead News & Documentary Emmys
Paper cuts: The New York Times chops jobs
NBC’s ‘Voice’ dominates another Tuesday night
NBC wins premiere week, yet again
A promising postseason for MLB
Here it is, big talk on Advertising Week
‘Bad Judge,’ just all around way bad
- C. Brett Marottoli rises to VP of program acquisitions at Starz
- E! president Suzanne Kolb exits the network
- Sandy Alouete rises to SVP of talent and music programming at VH1
- Jack Foley becomes VP of business development at Westwood One
- Marie Joshi becomes director of strategic partnerships at Adaptly
- Liane Pierce becomes VP of client services at Yieldbot
- Stephanie Pilon becomes head of UK sales at adjust
- Ryan Hansen guesting on CW's upcoming 'iZombie'
- Soap opera writer Sam Hall dies at age 93
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior media buyer job in Los Angeles
Media assistant position in Boise, Idaho
Online media buyer position in San Francisco
Senior media planner/buyer job in Des Moines
Needed: Inside multimedia sales rep in Mass.