Once-embattled Imus re-ups with Cumulus
December 12, 2012
Five years ago, after Don Imus had been fired by CBS Radio for describing the Rutgers women’s basketball team as “nappy-headed hos,” it seemed unlikely that his radio career would be revived.
But his transgression proved forgivable, and his radio career was subsequently resurrected, proving that if you lay low until the next controversy comes along to steal away people’s attention, almost anything can be forgiven.
Now Imus’ career is being extended.
This week he signed a three-year extension with Cumulus Media to continue his syndicated show, “Imus in the Morning,” which will take the host to the age of 75.
At the time Imus’ racist and sexist comments provoked a lot of ire. But his second act began quickly after his firing. He joined Cumulus at the end of 2007 and has largely stayed out of the spotlight since.
He will continue to be simulcast on Fox Business Network as well.
Terms of the deal were not released. Imus’ home broadcaster will remain WABC-AM.
The radio trade publication talkers puts Imus’ weekly audience at an average 2.25 million listeners on 74 stations, and although he’s not one of the highest-rated radio hosts, he draws a desirable, educated audience that allows stations to charge a lot for ads on his program.
‘The Goldbergs’ surges to a six-week high
Alas, New Day won’t see another one
The ever-elusive promise of podcasting
What to watch for at the Newfronts: Day four
Digital Content Newfronts blog: Day three update
Psst! The truth about Cinco de Mayo
Tell us, what’s the state of magazines right now?
Watching as the Millennials come of age
Cable overnights: Another slam dunk for basketball
Tribune to Gannett: No thanks, we’re good
Dish Network: Let us come fix your iPhone
Owners: We’re iffy on the Apple Watch
Just how many satellite radio subscribers are there?
- Nelson Pinero becomes senior partner at GroupM Multicultural
- Erh Ray and Gal Barradas become co-CEOs at Havas Brazil
- Carrin Johnson rises to VP of operations at HackerAgency
- Droga5 group creative director Justin Ebert exits
- Syfy SVPs Paul Shapiro and Erik Storey exit
- Perla Farias and Carmen Urbaneja rise at Telemundo Studios
- Stacey Dash joins Syfy's 'Sharknado: The 4th Awakens'
- Chris Brancato developing El Chapo project at History
- Radio stations simulcasting Prince's 'Nothing Compares 2 U'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer
Memphis agency seeks a media planner
Needed: Globally conscious sales/marketing rep
San Diego opening for a digital marketing account manager