On a slow night, Univision dashes ahead
Finishes first with a 1.6 18-49 rating, just ahead of NBC
February 13, 2013
On a night littered with reruns leading into the State of the Union address, there was only one original show on the Big Four networks.
That paved the way for a rare weeknight victory for Univision, which also won every hour of the evening with its original telenovelas.
Univision drew a 1.6 adults 18-49 rating and 4 share in primetime, according to Nielsen overnights, just ahead of No. 2 NBC with a 1.4/4.
“Amores Verdaderos” was the night’s top show with a 1.8 at 9 p.m.
However, the Big Four’s numbers for the SOTU should go up when final numbers come in later today. The overnights do not account for time zone differences and measure only timeslot data.
ABC had the only original show of the night on the Big Four with “The Taste.” It averaged a 1.5 at 8 p.m., down 17 percent from last week.
ABC finished third for the night at 1.3/3, followed by CBS in fourth at 1.2/3, Fox fifth at 0.9/3 and CW and Telemundo tied for sixth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 8 p.m. Univision led with a 1.6 for “Por Ella Soy Eva,” with ABC and CBS tied for second at 1.5, ABC for “Taste” and CBS for a repeat of “NCIS: Los Angeles.” NBC was fourth with a 1.3 for reruns of “Betty White’s Off Their Rockers,” Fox fifth with a 1.1 for repeats of “Raising Hope” and “New Girl,” and CW and Telemundo tied for sixth at 0.4, CW for “When in Rome” and Telemundo for “Pasion Prohibida.”
Univision was first again at 9 p.m. with a 1.8 for “Amores Verdaderos,” followed by NBC with a 1.6 for the president. ABC was third with a 1.2, CBS fourth with a 1.1 and Fox fifth with a 0.8, all for the president, with Telemundo sixth with a 0.7 for “La Patrona” and CW seventh with a 0.6 for its movie.
At 10 p.m. Univision led once again with a 1.4 for “Amor Bravio,” while NBC remained second with a 1.2 for State of the Union coverage. ABC was third with a 1.1 for State of the Union and a repeat of “Modern Family,” CBS fourth with a 1.0 for the president and a “Mike & Molly” rerun and Telemundo fifth with a 0.5 for “El Rostro de la Venganza.”
CBS was first for the night among households with a 4.5 average overnight rating and a 7 share. NBC was second at 3.4/5, ABC third at 2.9/4, Univision fourth at 2.0/3, Fox fifth at 1.5/2, CW sixth at 1.0/2 and Telemundo seventh at 0.7/1.
‘American Idol’ finale takes a big dive
CBS upfront analysis: Cruising at full speed
ESPN snags U.S. Open rights away from CBS
NBC: We’re seeing record Olympics ad sales
CW upfront leftovers: Comedy in the wings
Carell returns for ‘The Office’ finale
For the CW, changes on every night
‘Does Someone Have to Go?,’ yikes
For USA, a new focus on laughs
Imagine, a crowdfunded newspaper
Best tube bets this weekend
So, how will the upfront shake out?
Fox wins night but part one of ‘Idol’ finale fades
- Elizabeth Tumulty becomes EVP of affiliate relations at CBS
- Kurt Davis becomes VP of news services at CBS News
- Michael J. Hayes becomes SVP and group head at Hearst Television
- Steven Lerner and Freddy James rise at Scripps Networks
- Michael Musto and Michael Feingold leave the Village Voice
- Alexandra Senes becomes French edition editor in chief at Harper's Bazaar
- Matt Hansen becomes editor at large at Powder
- Jim Delaney rises to CEO at Marketwired
- Stephanie Elam becomes a correspondent at CNN
- Kelly Evans becomes co-anchor at CNBC's 'Squawk on the Street'
This week’s cable ratings
This week’s broadcast ratings
This week’s daypart ratings
This week’s top movies, songs and books
This month’s new media traffic data
This week’s younger viewer ratings
Associate media director in New York
Digital media planner opening in Boston
Assistant media planner in Jacksonville, Fla.
Digital media specialist job in Austin
Opening: New business director for West Coast