On a slow night, Univision dashes ahead
Finishes first with a 1.6 18-49 rating, just ahead of NBC
February 13, 2013
On a night littered with reruns leading into the State of the Union address, there was only one original show on the Big Four networks.
That paved the way for a rare weeknight victory for Univision, which also won every hour of the evening with its original telenovelas.
Univision drew a 1.6 adults 18-49 rating and 4 share in primetime, according to Nielsen overnights, just ahead of No. 2 NBC with a 1.4/4.
“Amores Verdaderos” was the night’s top show with a 1.8 at 9 p.m.
However, the Big Four’s numbers for the SOTU should go up when final numbers come in later today. The overnights do not account for time zone differences and measure only timeslot data.
ABC had the only original show of the night on the Big Four with “The Taste.” It averaged a 1.5 at 8 p.m., down 17 percent from last week.
ABC finished third for the night at 1.3/3, followed by CBS in fourth at 1.2/3, Fox fifth at 0.9/3 and CW and Telemundo tied for sixth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 8 p.m. Univision led with a 1.6 for “Por Ella Soy Eva,” with ABC and CBS tied for second at 1.5, ABC for “Taste” and CBS for a repeat of “NCIS: Los Angeles.” NBC was fourth with a 1.3 for reruns of “Betty White’s Off Their Rockers,” Fox fifth with a 1.1 for repeats of “Raising Hope” and “New Girl,” and CW and Telemundo tied for sixth at 0.4, CW for “When in Rome” and Telemundo for “Pasion Prohibida.”
Univision was first again at 9 p.m. with a 1.8 for “Amores Verdaderos,” followed by NBC with a 1.6 for the president. ABC was third with a 1.2, CBS fourth with a 1.1 and Fox fifth with a 0.8, all for the president, with Telemundo sixth with a 0.7 for “La Patrona” and CW seventh with a 0.6 for its movie.
At 10 p.m. Univision led once again with a 1.4 for “Amor Bravio,” while NBC remained second with a 1.2 for State of the Union coverage. ABC was third with a 1.1 for State of the Union and a repeat of “Modern Family,” CBS fourth with a 1.0 for the president and a “Mike & Molly” rerun and Telemundo fifth with a 0.5 for “El Rostro de la Venganza.”
CBS was first for the night among households with a 4.5 average overnight rating and a 7 share. NBC was second at 3.4/5, ABC third at 2.9/4, Univision fourth at 2.0/3, Fox fifth at 1.5/2, CW sixth at 1.0/2 and Telemundo seventh at 0.7/1.
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
For HBO, doing hard time with Dwayne Johnson
CBS wins Friday with NCAA basketball
ABC pulls ahead with ‘World News Tonight’
For one TV ad, a case of premature congratulation
TV programming blog: All the cancellations and renewals
CBS dominates Thursday with more NCAA playoffs
Podcasting comes of age: What’s behind a recent boom
CBS renews a slew of shows, with a few missing
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency